Scribd
Upload
24 views

Intro Part

This document is a project report submitted by Shabnam Shaikh in partial fulfillment of a Bachelor of Management Studies degree. The report examines service mix in the hotel industry. It includes sections on defining key terms like service and hotel. It discusses the objectives, scope and structure of the study. The report will analyze service mix, the hospitality industry in India, and provide a case study of Hotel Taj Palace.

Uploaded by

Nirvana Presentations
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
24 views

Intro Part

This document is a project report submitted by Shabnam Shaikh in partial fulfillment of a Bachelor of Management Studies degree. The report examines service mix in the hotel industry. It includes sections on defining key terms like service and hotel. It discusses the objectives, scope and structure of the study. The report will analyze service mix, the hospitality industry in India, and provide a case study of Hotel Taj Palace.

Uploaded by

Nirvana Presentations
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 8

A PROJECT REPORT ON

~SERVICE MIX IN HOTEL INDUSTRY



PROJECT REPORT SUMBITTED IN PARTIAL FULFILLMENT OF THE
BACHELOR OF MANAGEMENT STUDIES
MUMBAI UNIVERSITY
2011-2012





SUBMITTED BY
SHABNAM SHAIKH

RAMANAND ARYA D.A.V COLLEGE OF SCIENCE COMMERCE & MANAGEMENT (REGD.)
MANAGED BY: UTTARI BHARAT SABHA
DATAR COLONY. BHANDUP (E)
MUMBAI -42
~DECLARATION

I Shabnam Shaikh declare that this dissertation
submitted in partial IulIillment oI the BMS to the
RAMANAND ARYA D.A.V COLLEGE OF SCIENCE
COMMERCE & MANAGEMENT is my original work
and has not been submitted Ior award oI any other degree Ior
title or prizes.

As required by the university rules, I state that the work
presented in this report is original and to the best oI my
knowledge and has not been submitted so Iar to any other
university.



PLACE SHABNAM SHAIKH
DATE: ROLL NO: 347


~CERTIFICATE

This is to certiIy that Shabnam Shaikh is a BonaIide student oI
Bachelor oI Management Studies (BMS) programme oI this institute
Ior the academic year 2011-12
She has successIully completed the project work towards partial
IulIillment oI Bachelor oI Management Studies (BMS) degree course
on the topic oI LEADERSHIP IN H.R. FIELD.



Heena Singh Chandrakala Shrivastava
Internal Guide BMS Coordinator



Dr. Ajay M. Bhamare
Principal External Examiner


~ACKNOWLEDGEMENT


In completing this project I am deeply conscious oI my
debt to all those, without whose warm support,
encouragement and guidance this project was not likely
possible to complete.

I am especially grateIul to Prof. Heena Singh, my guide
and mentor to this project Ior his/ her limitless support and
guidance. Also I would like to acknowledge the Iull hearted
help and support Irom my parents and Iriends who actually
helped me to give this project the shape in which it is today.





~Executive Summary
The project begins with understanding the in and out oI the term service, hotel and
service mix. The study includes a basic reIerence to Ieatures, uses, types, methods, etc oI
service, hotel and service mix. This project tries to highlight the importance oI service mix in
a hotel industry and the way it is done and why it is done.
This project also highlights the recent trends used in service mix by a Iirm explaining
various terms and methods which are being used recently.
Also this Iirms highlights the service mix in TA1 Group of Industries. Being a
genuine Iirms, I have tried to do maximum justice to the topic by using real liIe questionnaire
and actual researches.












~OB1ECTIVES OF STUDY

The objectives oI the study are as Iollows -:

O Understand the term SERVCE and its features.
O Understand the term HOTEL and its features.
O Understand the term SERVCE MX and its features.
O Understand the TYPES OF SERVCE MX.
O Understand the need SERVCE MX N HOTEL NDUSTRY.
O Critically evaluate the current scenario.











~SCOPE OF STUDY

This project has been prepared with an intention to make one realize and
understand the importance oI service mix in hotel industry.
Service today is a very important Iactor to a customer regardless oI the
diIIerentiation in customers. Hotel industry in India being a service industry and at a booming
stage should be more concerned about customer satisIaction. To attain this, the industry needs
to adopt service mix.
This project not only aims to present theoretical knowledge but also the
practical aspects oI current scenario and live examples Irom real Iirms.


















~INDEX
SL.NO. PARTICULARS PAGE NO.
01 INTRODUCTION 1
02 SERVICE DEFINITION 2
03 EVOLUTION AND GROWTH OF SERVICE SECTOR 3-6
04 CHARACTERISTICS OF A SERVICE 7-8
05 CHALLENGES AND ISSUES IN SERVICE MARKETING 9
06 SERVICE MARKETING OPPORTUNITIES 10
07 CLASSIFICATION OF SERVICES 11
08 SERVICE MIX 12-23
09 ENVIRONMENT AND TRENDS 24-25
10 SERVICE GAP 26-28
11 MEASURING SERVICE QUALITY 29
12 INDIAN HOSPITALITY INDUSTRY 30-43
12.1 HOSPITALITY INDUSTRY: AN OVERVIEW 31
12.2 EVOLUTION 32
12.3 PRODUCT DESCRIPTION 33-34
12.4 SWOT ANALYSS 35-37
12.5 GROWTH N NDUSTRY 38-39
12.6 GROWTH DETERMNANTS 40-41
12.7 PRCNG STRATEGES 42
12.8 NNOVATON STRATEGES 43
13 HOTEL TAJ PALACE 44-78
14 NTERPRETATONS 78
15 CONCLUSON 80-81
16 BBLOGRAPHY 82

You might also like