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Proposal

The document discusses a group project for a Global Business Management course to analyze the feasibility of a foreign company entering the Pakistani automotive market. The group selected Tata Motors, an Indian automotive corporation, as a good prospect given Pakistan's population of 180 million people looking for affordable, fuel-efficient vehicles. Tata Motors is already successful in several countries. Its Nano model, known as "the world's cheapest car," sells for 100,000 Indian rupees in India and would be well-suited for the Pakistani market.

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Avis Pathan
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29 views2 pages

Proposal

The document discusses a group project for a Global Business Management course to analyze the feasibility of a foreign company entering the Pakistani automotive market. The group selected Tata Motors, an Indian automotive corporation, as a good prospect given Pakistan's population of 180 million people looking for affordable, fuel-efficient vehicles. Tata Motors is already successful in several countries. Its Nano model, known as "the world's cheapest car," sells for 100,000 Indian rupees in India and would be well-suited for the Pakistani market.

Uploaded by

Avis Pathan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Sesslon Ia||2011

Course G|oba| 8us|ness Management


lnsLrucLor Muhammad Irfan
ro[ecL New Market Lntry


8ackground
ln Lhls pro[ecL we are supposed Lo compose and presenL a deLalled reporL on Lhe
lnLernaLlonallzaLlon of any forelgn company ln aklsLan As per Lhe reporL
guldellnes we have Lo lmplemenL each and every aspecL of markeLlng
communlcaLlons and flnanclal analysls Lo show Lhe feaslblllLy of LhaL company's
operaLlons ln aklsLan We are looklng forward Lowards a successful
lmplemenLaLlon of Lhe concepLs Lo our deslred corporaLlon


Introduct|on to 1he Company
Cur group dld a loL of homework ln analyzlng Lhe currenL markeL economlc
soclal and pollLlcal slLuaLlons ln aklsLan and came up wlLh an ldea Lo selecL an
auLomoLlve company LhaL wlll be worLh enLerlng Lhe aklsLan's auLomoLlve
markeL 1he besL company LhaL can be Lhe prospecL successful auLomoLlve
corporaLlon of aklsLan ls 1aLa MoLors 1aLa MoLors ls an lndlan mulLlnaLlonal
corporaLlon whose headquarLer ls ln Mumbal lL ls a parL of 1aLa Croup
1aLa MoLors ls successfully operaLlng ln lndla 1halland ArgenLlna unlLed
klngdom and SouLh Afrlca

Ieas|b|||ty |n ak|stan
1aLa MoLors can be a successful auLomoLlve corporaLlon wlLh efflclenL operaLlons
ln aklsLan where 180 mllllon people resldes and Lhe ma[orlLy of whlch ls looklng
forward Lowards a lowprlced fuel efflclenL car and LhaL's Lhe one and only 1aLa
nano" whlch ls belng offered ln lndlan markeLs aL only lndlan8s100000 Clobally
nano ls acknowledged as Lhe world's cheapesL car and ls offlclally called 1he
eople's Car"

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