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Vision Statement

A vision statement answers the question "Where do we want to go?" by articulating a company's dreams and hopes for the future. It sets the long-term direction for business planning by inspiring a framework for strategic decisions, without specifying how the vision will be achieved. Unlike a mission statement focused on customers, a vision statement is crafted for a company's internal stakeholders and aims to capture their passion through daring dreams that influence resource allocation for years ahead.

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Fahad Sarwar Awan
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177 views1 page

Vision Statement

A vision statement answers the question "Where do we want to go?" by articulating a company's dreams and hopes for the future. It sets the long-term direction for business planning by inspiring a framework for strategic decisions, without specifying how the vision will be achieved. Unlike a mission statement focused on customers, a vision statement is crafted for a company's internal stakeholders and aims to capture their passion through daring dreams that influence resource allocation for years ahead.

Uploaded by

Fahad Sarwar Awan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Vision Statement

Definition:
A vision statement is sometimes called a picture oI your company in the Iuture but it`s
so much more than that. Your vision statement is your inspiration, the Iramework Ior all
your strategic planning.
A vision statement may apply to an entire company or to a single division oI that
company. Whether Ior all or part oI an organization, the vision statement answers the
question, "Where do we want to go?"
What you are doing when creating a vision statement is articulating your dreams and
hopes Ior your business. It reminds you oI what you are trying to build.
While a vision statement doesn't tell you how you're going to get there, it does set the
direction Ior your business planning. (For more on the role oI your vision statement in
business planning, see Quick-Start Business Planning.) That's why it's important when
craIting a vision statement to let your imagination go and dare to dream and why it`s
important that a vision statement captures your passion.
Unlike the mission statement, a vision statement is Ior you and the other members oI your
company, not Ior your customers or clients.
When writing a vision statement, your mission statement and your core competencies can
be a valuable starting point Ior articulating your values. Be sure when you're creating one
not to Iall into the trap oI only thinking ahead a year or two. Once you have one, your
vision statement will have a huge inIluence on decision making and the way you allocate
resources.
Learn how to write a vision statement
Common Misspellings: Vison statement.
Examples:
A vision statement Ior a company oIIering whale watching tours: Within the next Iive
years, ZZZ Tours will become the premier eco-tour company in , increasing
revenues to 1 million dollars in 2010 by becoming internationally known Ior the comIort
and excitement oI the whale-watching tours it oIIers.

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