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E Commerce Syllabus

This document outlines the course structure and content for a B.Com degree course in E-Commerce. The course is divided into 5 units that cover topics such as the introduction and applications of e-business and e-commerce, the architecture and security protocols used in e-commerce, consumer-oriented e-commerce applications and payment systems, electronic data interchange standards and issues, and e-marketing techniques such as search engine optimization, email marketing, and banner ads. Students will also complete a lab project designing a basic static website using HTML and Microsoft FrontPage.

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Maria Sia
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936 views

E Commerce Syllabus

This document outlines the course structure and content for a B.Com degree course in E-Commerce. The course is divided into 5 units that cover topics such as the introduction and applications of e-business and e-commerce, the architecture and security protocols used in e-commerce, consumer-oriented e-commerce applications and payment systems, electronic data interchange standards and issues, and e-marketing techniques such as search engine optimization, email marketing, and banner ads. Students will also complete a lab project designing a basic static website using HTML and Microsoft FrontPage.

Uploaded by

Maria Sia
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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BoS in Commerce (OU) B.

Com (Computers)

24

B.COM (COMPUTERS) DEGREE COURSE (III YEAR) E-COMMERCE Paper: 302 Max. Marks: 70T + 30P= 100 P.P.W: 5(3+2) Time: 3 Hours UNIT-I: E-Business and E-Commerce: Introduction, Potential Benefits, Limitations, Classifications, Impact of E-Commerce on Business models. E-Commerce Applications: Entertainment, E-Marketing, E-Advertising, Search Engines, E-Banking, Mobile Commerce, Online Trading, ELearning, E-Shopping. UNIT-II: Architecture Framework of E-Commerce: Application Services, Brokerage and Data Management, Interface layers, Secure messaging, Middleware services and network infrastructure. Security Protocols: Open systems interconnection (OSI), TCP/IP, FTP, HTTP, SMTP, S-HTTP, SSL, NNTP, Messaging Protocols: Basic Mail Protocol, Security Enhanced Mail Protocol. Web Security Issues, Encryption Techniques: Symmetric and Asymmetric. UNIT-III: Consumer Oriented E-Commerce Applications, Mercantile Process Model: Consumers Perspective and Merchants Perspective. Electronic Payment Systems: Advantages and risks, Types of Payment System (Credit Cards, E-Cash, Smart-Cards). UNIT-IV: Electronic Data Interchange: Non EDI System, Partial EDI System, Fully Integrated EDI System, Prerequisites for EDI. Issues of EDI: Legal issues, Security issues, Privacy issues. UNIT-V: E-Marketing Techniques: Search Engines, Directories, Registrations, Solicited targeted E-mails, Interactive sites, Banners, Advertising, Spam Mails, E-mail, Chain letters. Applications of 5Ps (Product, Price, Place, Promotion, People ),EAdvertising Techniques: Banners, Sponsorships, Portals, Online Coupons. Lab work: Using Microsoft front-page editor and HTML in Designing a Static (simple) Website. Suggested Readings: 1. E-Commerce: A Managerial Perspective: Micheal change, etc. A1 2. Electronic Commerce Security: Greenstein & Feinman Risk Management & Control 3. Frontiers of Electronic Commerce: Ravi Kalakota & A.B. Whinston. *****

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