Scribd
Upload
38 views1 page

Airtel

The document discusses the telecom market in India and the position of Bharti Airtel within that market. Bharti Airtel had been the dominant player in India but was facing threats to its leadership from 2007 onward from global competitors and established Indian companies. While still dominant in early 2008, Bharti Airtel was preparing to replicate its success in other emerging markets.

Uploaded by

Raj Jana Roy
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
38 views1 page

Airtel

The document discusses the telecom market in India and the position of Bharti Airtel within that market. Bharti Airtel had been the dominant player in India but was facing threats to its leadership from 2007 onward from global competitors and established Indian companies. While still dominant in early 2008, Bharti Airtel was preparing to replicate its success in other emerging markets.

Uploaded by

Raj Jana Roy
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Some analysLs oplned LhaL 8ALs unlque buslness model had become Lhe benchmark for emerglng

markeLs Moblle Lelephony ln lndla was experlenclng Lhe fasLesL growLh ln Lhe world and lndla was
already one of Lhe leadlng markeLs ln Lerms of moblle subscrlber base uesplLe Average 8evenue per
user (A8u) flgures ln Lhe counLry belng qulLe low compared Lo many oLher markeLs lL was vlewed
as an aLLracLlve markeL as moblle peneLraLlon of Lhe markeL parLlcularly ln Lhe huge rural areas ln
lndla was sLlll low WlLh Lhe developlng markeL ln Lhe WesL reachlng hlgh levels of saLuraLlon (70
ln uS and 100 ln some Luropean markeLs) many global Lelecom operaLors were looklng aL
emerglng markeLs for Lhelr growLh and Lhls made lndla a prlme LargeL markeL for Lhese flrms 1he
markeL ln lndla was also expecLed Lo wlLness many changes wlLh Lhe lnLroducLlon of new
Lechnologles and moblle number porLablllLy

Slnce 2007 8AL had been faclng serlous LhreaLs Lo lLs leadershlp poslLlon Cn Lhe one hand Lhere
was Lhe onslaughL from global players such as vodafone and vlrgln Moblle and on Lhe oLher Lhe
LhreaL from esLabllshed lndlan companles such as 8ellance CommunlcaLlons LLd 1aLa 1eleservlces
LLd and Lhe sLaLeowned 8haraL Sanchar nlgam LLd (8SnL) Moreover Lhe markeL was expecLed Lo
wlLness Lhe enLry of some more lndlan and forelgn companles 8AL had responded Lo lnvesLlng
heavlly ln expandlng lLs neLwork Lechnology and markeLlng lL was Lrylng Lo cover all segmenLs of
Lhe populaLlon from Lhe Lechsavvy youLh populaLlon who coveLed Lhe laLesL valueadded servlces
(vAS) Lo Lhe 8oLLom of Lhe yramld (8o) segmenL who would be saLlsfled wlLh a lowcosL offerlng

ln early 2008 8AL whlch sLlll domlnaLed Lhe lndlan Lelecom markeL and was Lhe worlds LenLh
largesL Lelecom company was also readylng lLself Lo repllcaLe lLs success sLory ln some oLher
emerglng markeLs

You might also like