The document performs a SWOT analysis of Lifebuoy soap. It identifies strengths such as high brand awareness, a loyal customer base, and a strong supply chain. Weaknesses include lower market penetration in urban areas and a lack of innovation. Opportunities exist in emerging markets, expansion abroad, and innovation. Threats include competition from similar products and difficulty moving the brand upmarket.
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The document performs a SWOT analysis of Lifebuoy soap. It identifies strengths such as high brand awareness, a loyal customer base, and a strong supply chain. Weaknesses include lower market penetration in urban areas and a lack of innovation. Opportunities exist in emerging markets, expansion abroad, and innovation. Threats include competition from similar products and difficulty moving the brand upmarket.
The document performs a SWOT analysis of Lifebuoy soap. It identifies strengths such as high brand awareness, a loyal customer base, and a strong supply chain. Weaknesses include lower market penetration in urban areas and a lack of innovation. Opportunities exist in emerging markets, expansion abroad, and innovation. Threats include competition from similar products and difficulty moving the brand upmarket.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
The document performs a SWOT analysis of Lifebuoy soap. It identifies strengths such as high brand awareness, a loyal customer base, and a strong supply chain. Weaknesses include lower market penetration in urban areas and a lack of innovation. Opportunities exist in emerging markets, expansion abroad, and innovation. Threats include competition from similar products and difficulty moving the brand upmarket.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online from Scribd
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lifebuoy SWOT Analysis:
Strengths
Cost advantage High R&D Innovation Loyal customers Supply chain
Weaknesses
Not innovative Not diversified
Opportunities Emerging markets and expansion abroad Innovation
Threats Competition Maturing categories, products, or services
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Lifebuoy
Logo
Parent Company
HUL
Category
Personal Care Soap
Sector
FMCG
Tagline/ Slogan
Healthy hoga Hindustan; Lifebuoy hai jaha tandurusti hai waha
Lifebuoy provides 100% better protection from germs as compared to USP ordinary soaps STP
Segment
Personal Care Soap, Hand Sanitizer, Hand Wash
All households, to provide a 100% anti-bacterial soap for complete Target Group protection
Lifebuoy's goal is to provide affordable and accessible hygiene and Positioning health solutions SWOT Analysis
First soap to use carbolic acid, which gave it a red color and strong, medicinal scent
Wide portfolio for the Lifebuoy brand ranging which includes Soap, Hand Sanitizer and Hand Wash
Strength
High consumer awareness for the brand of Lifebuoy Most popular soap brand specially in the rural market Excellent brand visibility and extensive distribution
Cost advantage High R&D Innovation Loyal customers Supply chain
Lower market penetration in urban areas as compared to rural areas
Initially positioned as a masculine soap, which was eventually turned as a family soap.
Not been perceived as a beauty soap, and is mainly used just for hand washing.
Weakness
Not innovative Not diversified
Opportunity
The Lifebuoy Swasthya Chetana programme uses adirect consumer contact methodology, and touches the lives of 70 million people in 18,000villages
Imparting education about importance of hand washing to prevent spread of germs
Used global epidemics like swine flu to further promote products for better hygiene and protection
Emerging markets and expansion abroad Innovation
Competitor brands offering similar levels of protection Considered to be a low-end product, and may find it difficult to move up in the segment
Threats
Competition Maturing categories, products, or services
