Pindustan Unilever Limited (PUL) was formed in India in 1933 as Lever Brothers India Limited and renamed in 2007. It is a subsidiary of Anglo-Dutch company Unilever, which owns a majority 32% stake. PUL covers over 1 million retail outlets across India and its products are available in over 6.3 million outlets, reaching nearly 80% of retail outlets in India. The company's vision is to provide personal wash brands like Lux, Lifebuoy, Dove; laundry brands like Surf Excel, Wheel, Sunlight; and skin care brands.
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Sales and Distribution Channel of Hindustan Unilever Ltd.
Pindustan Unilever Limited (PUL) was formed in India in 1933 as Lever Brothers India Limited and renamed in 2007. It is a subsidiary of Anglo-Dutch company Unilever, which owns a majority 32% stake. PUL covers over 1 million retail outlets across India and its products are available in over 6.3 million outlets, reaching nearly 80% of retail outlets in India. The company's vision is to provide personal wash brands like Lux, Lifebuoy, Dove; laundry brands like Surf Excel, Wheel, Sunlight; and skin care brands.
Original Description:
Study of Sales and Distribution Channel of HUL. Special Focus on Indore Rural Region.
Pindustan Unilever Limited (PUL) was formed in India in 1933 as Lever Brothers India Limited and renamed in 2007. It is a subsidiary of Anglo-Dutch company Unilever, which owns a majority 32% stake. PUL covers over 1 million retail outlets across India and its products are available in over 6.3 million outlets, reaching nearly 80% of retail outlets in India. The company's vision is to provide personal wash brands like Lux, Lifebuoy, Dove; laundry brands like Surf Excel, Wheel, Sunlight; and skin care brands.
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Sales and Distribution Channel of Hindustan Unilever Ltd.
Pindustan Unilever Limited (PUL) was formed in India in 1933 as Lever Brothers India Limited and renamed in 2007. It is a subsidiary of Anglo-Dutch company Unilever, which owns a majority 32% stake. PUL covers over 1 million retail outlets across India and its products are available in over 6.3 million outlets, reaching nearly 80% of retail outlets in India. The company's vision is to provide personal wash brands like Lux, Lifebuoy, Dove; laundry brands like Surf Excel, Wheel, Sunlight; and skin care brands.
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CH NSTTUTE OF
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