The document discusses the prevalence of impulse buying behavior in local markets and how it can be heightened or suppressed. It examines independent and moderating variables that influence impulse buying behavior such as shopping style, fashion involvement, price, environment, packaging, placement, colors, family influence, instant gratification, and self-monitoring nature of individuals.
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The document discusses the prevalence of impulse buying behavior in local markets and how it can be heightened or suppressed. It examines independent and moderating variables that influence impulse buying behavior such as shopping style, fashion involvement, price, environment, packaging, placement, colors, family influence, instant gratification, and self-monitoring nature of individuals.
The document discusses the prevalence of impulse buying behavior in local markets and how it can be heightened or suppressed. It examines independent and moderating variables that influence impulse buying behavior such as shopping style, fashion involvement, price, environment, packaging, placement, colors, family influence, instant gratification, and self-monitoring nature of individuals.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
The document discusses the prevalence of impulse buying behavior in local markets and how it can be heightened or suppressed. It examines independent and moderating variables that influence impulse buying behavior such as shopping style, fashion involvement, price, environment, packaging, placement, colors, family influence, instant gratification, and self-monitoring nature of individuals.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as PPTX, PDF, TXT or read online from Scribd
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