RECRUITING ANALYTICS:

5 WAYS TO BENCHMARK SUCCESS

Authored by:
David Earle
Managing Partner, Edvise Partners
CEO, Stafng.org
2/22
Recruiting Analytics: 5 Ways to Benchmark Success
Using Metrics to Build an Effective Hiring Process
Introduction
Corporate recruiting is undergoing a seismic
shift, from a 20th century business model to
a 21st century model, a shift that is affecting
every aspect of talent acquisition. Businesses
that want to nd the necessary talent to grow
and prosper in the years ahead will need to
thoroughly understand the new model, how and
why it is different, and where the new best-
practice benchmarks are.
With goals of seeking greater recruiting
efciency, effectiveness and business
alignment, metrics provide the scorecard that
measures success. This eBook offers a new,
proactive approach to this work: including what
to measure, when and how to measure and
communicate the results to senior management.
Globalization
Nature Of Work
Worker Attitudes
Competition
Social Contract
Competition For Talent
Corporate Instability
Technology
Job Market Fragmentation
Management Practice
Speed Of Change
Mobility
Education
Leadership
Demographics
Communication
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Recruiting Analytics: 5 Ways to Benchmark Success
Toward Better Metrics
Measurement represents focused attention. We measure
what counts and what is important. Typically, we have a
dened objective, and we want to assess our progress
toward it. So we measure to nd out.
In recruiting, we often measure Time to Fill to gauge
efciency and Cost per Hire (CPH), Candidate Quality, and
Hiring Manager Satisfaction to gauge effectiveness.
We compare metrics against our own data from prior periods
or against broader industry benchmarks to evaluate our
performance and to communicate with our management. We
measure to dene and report progress- the ways we helped
drive our organizations success.
Why You Should Care
Corporations want at least one thing from every employee:
a task done well that has a provable contribution toward
the companys goals. Metrics give us proof: Is our company
doing better this year than last? Is our new product
successful? Do we have the talent we need in place at
the ofce? Are we paying our people enough? Should our
department be better funded? We need facts to answer
these questions. Arguments without proof points are merely
opinions.ate the results to senior management.
Time to Fill by Hiring Managers
Hiring Manager: Adam Harris
Title Requisition ID Days Open
Senior Software Engineer 180 52
Software Engineer - UI 184 55
Interactive Design Contractor 172 40
Senior Backend Developer 165 45
Web Application Developer 163 48
Average 48
Hiring Manager: Jamie Gray
Title Requisition ID Days Open
Marketing Operations Manager 161 37
Marketing Intern 155 30
Sales Associate 153 35
Business Operations Analyst 148 42
Business Development Specialist 144 40
Average 46
Hiring Manager: Dan Fuller
Title Requisition ID Days Open
Senior Product Manager 143 50
User Experience Designer 140 47
Product Specialist 137 43
Web Designer 133 40
Average 45
Company Average 46
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Recruiting Analytics: 5 Ways to Benchmark Success
Whats Happening Out There?
Globalization, demographic shifts, and technological trends continue to converge on the job
market. Over the past few years, the technological impacts on the job market have been
particularly important. Together, these forces form the context in which jobs are offered and
sought. They are the deepest, most powerful currents on which the stafng boat oats.
The world of corporate recruiting has never been more turbulent or complex. Some of the
changes are technological (social media), some are sociological (weakened employer/employee
social contract), some are psychological (changes in job seeker attitudes), some are economic
(the recent recession), and some are managerial (increased appreciation of human capitals
nancial value).
Each of the following trends forces change in the job marketplace and increases pressure
on recruiting organizations to be more efcient and effective in their work, while at the same
time making that work more challenging. Their combined effect on nding and hiring the most
appropriate workforce reveals unprecedented challenges and opportunities.
Globalization
A distant, unfamiliar, segmented world has developed into an easily accessed, interconnected,
interdependent one that becomes more so each year. Globalization now affects every aspect of
who works where and what they do. The effect on recruiting has been profound.
The technological
impacts on the
job market have
been particularly
important in which
jobs are offered and
sought.
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Recruiting Analytics: 5 Ways to Benchmark Success
Competition
Globalization has dramatically increased economic and
business competition. For most of the last century, the
United States has held very good, competitive cards: a
large, homogeneous domestic market; ample natural
resources; access to risk capital; an outstanding legal
system; and an exceptionally well-educated, productive,
and ambitious workforce.
Our businesses are innovative, well nanced, and
aggressive. This combination built the most powerful
economy in the world. Progressive economies in other
areas of the globe are vying to recreate those advantages,
increasing competition and simultaneously providing more
opportunities for innovation.
Technology
Changes in technology have affected every aspect of the
corporate recruiting funnel, from sourcing to an offer.
Social media is one of the most publicized of these.
Recruiting organizations that take active ownership of
todays rapidly improving technology and maximize their
potential to reach candidates through different media
will have a signicant competitive advantage in the years
ahead.
Impact of External Conditions of Recruiting
COMPETITION FOR TALENT
EXTERNAL TECHNOLOGY
(INTERNET)
LABOR MARKET
CONDITIONS
INTERNAL TECHNOLOGY
CANDIDATE QUALITY
THE AGING WORKFORCE
ECONOMIC SLOWDOWN
GOVERNMENT REGULATION
RECRUITING / STAFFING
COSTS
MERGERS AND
CONSOLIDATIONS
GLOBALIZATION
ENVIRONMENTAL /
GREEN ISSUES
2.48
2.46
1.82
2.34
1.78
2.19
1.6
1.96
1.55
1.53
1.85
1.3
0 0.5 1.5 1 2 2.5 3
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Recruiting Analytics: 5 Ways to Benchmark Success
Corporate Growth and Instability
As businesses adjust to competition and rapidly changing
markets, organizational restructurings of all kinds have
become common. Employers or employees today are
familiar with the direct or indirect consequences of
events like plant closings, mergers and acquisitions,
restructuring, downsizing, and off shoring.
This instability, plus corporate growth, will continue
to create major challenges for recruiters. Merging
or acquiring companies create culture clashes and
redundancies that can throw a workforce into turmoil.
Downsizing and breakups make job openings harder to
ll. And overall job instability has helped weaken the
social contract between employer and employee.
Most Frequently Measured Metrics
TIME TO FILL/START
QUALITY OF HIRE
MANAGER SATISFACTION
OFFER/CLOSE RATIO
FIRST-YEAR TURNOVER
INTERVIEW/OFFER RATIO
COST PER HIRE
TIME TO SOURCE
CANDIDATE SATISFACTION
RECRUIT FUNNEL RATIO
NONE
18%
13%
7%
13%
7%
12%
6%
10%
3%
8%
2%
5% 0% 10% 15% 20%
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Recruiting Analytics: 5 Ways to Benchmark Success
Talent Management and Acquisition Best Practice
Management thinking about how to attract, develop, motivate, and retain a suitable workforce
is always evolving. Over the past several decades, this evolution has gradually changed HR
from a largely administrative personnel function to a sophisticated management specialty
that is focused on optimizing human capital for business gain.
Successful companies today are more likely than ever to value their talent on par with
nancial, physical, and other assets.
HRs increasing consequence has brought with it new responsibilities and attention. The
coveted seat in the C-suite is no sinecure. It requires a business education beyond HR, the
same sophisticated planning and accountability as other areas of management and the same
bottom line focus on efciency and effectiveness.
As the value of people has increased, so has the value of good recruiting. Becoming
comfortable in this new spotlight and better able to link recruiting excellence to business
outcomes will be one of recruitings principal challenges in the coming years.
Successful companies
todayvalue their
talent on par with
hnancial, phvsical, and
other assets.
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Recruiting Analytics: 5 Ways to Benchmark Success
Where Do You Stand?
Many recruiting activities can be measured but which metrics are most important? We have our own target list of a dozen or so and have seen some lists
including more than 100. Credible metrics programs can be built around four or ve measurements. An important point to remember: Metrics are useless if
your colleagues at the conference table do not easily understand them. Good metrics tell a story. If no one can understand the story, whats the use?
NEVER
QUARTERLY
AD HOC
ANNUALLY
MONTHLY
EVERY 2 YEARS
26%
19%
18%
16%
13%
7%
Benchmarking Frequency
30% 25% 20% 15% 10% 5% 0%
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Recruiting Analytics: 5 Ways to Benchmark Success
Good Measurements and Bad Measurements
People frequently ask us about metrics: What do we mean by good
measurement. Isnt measurement self-evident? Well yes, but people
make interesting mistakes.
Here are three measurements:
: Tennls: twc sets tc lcve
: Baseball: a .257 battlng average
: Cclf: a socre cf 67
We understand what these numbers are but have no idea what they
mean. There is no context, no story:
: Dces the tennls socre represent a stralght sets wcmen`s fnal wln
at the U.S. Open or less than half of a ve-set mens rst-round
marathon?
: Dces the baseball average belcng tc the pltoher (very gccd) cr the
teams best hitter (not very good)?
: ls the gclf socre fcr a beglnner cver nlne hcles cr a prc cver 18
holes?
Measuring the Right Things
To ensure meaningful recruiting metrics, we need to ask the following
questions:
: wlll everycne whc sees them understand what they mean?
: Have they been ocmplled occperatlvely, based cn dlalcgue
between recruiting and internal stakeholders?
: Dces everycne agree that they are lmpcrtant?
: Dc they speak dlreotly tc reorulters`, hlrlng managers` and
executive managements objectives?
: Can they be easlly aooessed and ocmplled ocnslstently and
accurately?
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Recruiting Analytics: 5 Ways to Benchmark Success
Measuring a Few Things Well
There are many metrics to consider in assessing a recruiting program. The
table on the previous page covers those we consider most fundamental in
four areas:
- fc|ency Time to ll, time to promote, hiring process/workow,
recruiter workload
- ffect|veness Cost per hire, cost per quality candidate, candidate
qualications, hiring manager satisfaction
- 5eurc|ng and market|ng Hires and candidates by source, career site
trafc, promotions on social networks
- Bus|ness |mact Candidate performance, hiring manager
satisfaction, productivity and retention
Why these in particular? Because they are universal metrics that are often
the only ones needed and that also provide a solid launching pad for
conversations with hiring managers and senior management.
These core metrics are the foundation for a more comprehensive program.
Each has a number of variations. For example, time can be measured as
the amount of time for a candidate to start or to accept offer, how long it
takes to ll a position, the time from accepted offer to start date, and so
on.
If your metrics program is new, keep things simple. The only important
metrics are those that your stakeholders care about and that document
business value. Once they learn to appreciate a few key metrics,
stakeholders will probably suggest additional ones.
: Tlme tc scuroe
: Tlme tc prcoess & seleot
: Tlme tc lntervlew & assess
: Tlme tc cffer
: Tlme tc hlre
: Tlme tc start
: Ccst per hlre (ClH)
: Reorultlng ocst ratlc
: Reorultlng effolenoy ratlc
: Number cf submlts
: Ccst per lead
: Ratlc submlts tc hlres
: Number cf hlres
: Ccst per hlre
: Dlverslty ocntrlbutlcn
: Ratlc: tctal resumes / oandldates
: Ratlc: oandldates / lntervlews
: Ratlc: lntervlews / cffers
: Ratlc: cffers / olcse
: Resume vs. jcb requlrements
: lrehlre jcb perfcrmanoe (deslred) vs. aotual jcb
perfcrmanoe (3 mcnths, 6 mcnths)
: Hlrlng manager: (a) jcb perfcrmanoe (b) ft
: Candldate: after cnbcardlng, 3 mcnths, 6 mcnths;
rst year turnover
: Lcwer ClH cr reorultlng ocst ratlc
: Savlngs frcm reduoed tlme tc start
: Ccntlngent staff savlngs
: Reduoed vaoanoy ocst
Time
Cost
Sourcing
Analysis
(by source)
Pipeline
Quality
Candidate
Quality
Satisfaction
ROI
Types of Recruiting Metrics
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Recruiting Analytics: 5 Ways to Benchmark Success
Measuring Different Things for Different Reasons
Some measurements are tricky. For example, cost per hire can be measured various ways and can paint a different picture, especially when comparing the
performance of recruiters handling different kinds of assignments. Consider the following example:
Traditional cost per hire (CPH) would rate Recruiter B much lower in cost efciency than Recruiter B. But RCR uses total salary cost (rather than number
of hires) to create a fairer comparison because high salaried people almost always require more time and money to bring on board. Using this metric, the
two recruiters are performing about equally well.
15 englneers, 5750k tctal salarles, 566k
in recruiting costs
ClH = 566k / 15 = 54,400
RCR = 566k / 5750k = 8.8
7 senlcr managers, 5980k tctal salarles,
584k ln reorultlng ocsts
ClH = 584k / 7 = 512,000
RCR = 584k / 5980k = 8.6
Recruiting Cost Ratio (RCR) vs Cost Per Hire (CPH)
Recruiter A Recruiter B
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Recruiting Analytics: 5 Ways to Benchmark Success
Talking to Senior Management
In well-run companies, departmental effectiveness and efciency are management
givens. Company size doesnt matter.
If you cant run your department professionally and if you dont continually improve your
efciency at every opportunity, you will eventually be replaced. This holds just as true for
recruiting as it does for operations, sales, nance, or any other department.
Senior managers spend most of their time focused on activities that will have the
biggest impact on the organizations success as a whole: opening a new market,
introducing a new product, making an acquisition, or upgrading technology. There are
measurements involved in all of these processes. But remember, metrics are not
automatically relevant.
Focus on your stafngs core value propositions that are making an impact on the
enterprises bottom line. You dont want to end up with a thick book of stafng efciency
metrics that nobody will read. We call this death by metrics.
In todays competitive environment, no one should be wasting valuable resources
producing numbers that the people at the top dont care about or that dont contribute
value to the company.
Focus on your
stafhngs core value
propositions that are
making an impact on
the enterprises bottom
line.
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Recruiting Analytics: 5 Ways to Benchmark Success
5 Ways to Benchmark Success
On page ten, we listed the measurements that we considered
baseline for a competent 21st century stafng program. These
metrics are grouped into ve categories that we call maturity levels.
All companies progress through these levels as their appreciation
of the business benets of talent acquisition and management
grows and becomes more sophisticated.
These maturity levels are:
1. Leve| 0ne: fc|ency Company keeps credible efciency
records related to stafng time and cost and performs at or under industry norms.
: Key metr|cs: Cost per hire and Time to ll.
: Key questions: Can we reaoh 25 under lndustry ncrms (best praotloe terrltcry)? what oculd we cutscuroe fcr better perfcrmanoe?
2. Leve| 1we: ffect|veness Company also monitors stafng effectiveness, which documents success in attracting candidates that have the best qualications,
perform the best once hired, and make hiring managers happy.
: Key metr|cs: Competencies measured against both job descriptions and performance.
: Key questions: Hcw are cur oandldates perfcrmlng (soale cf 15) agalnst a wrltten llst cf expeotatlcns? what ls cur retentlcn rate at three mcnths and slx
months?
3. Leve| 1hree: Market|ng Company also monitors stafng effectiveness, which documents success in attracting candidates that have the best qualications,
perform the best once hired, and make hiring managers happy.
: Key metr|cs: Competencies measured against both job descriptions and performance.
: Key questions: Hcw are cur oandldates perfcrmlng (soale cf 15) agalnst a wrltten llst cf expeotatlcns? what ls cur retentlcn rate at three mcnths and slx
months?
4. Level Four: Retention Company tracks employee satisfaction and engagement and can accurately link these measurements to retention and hiring demand.
: Key metr|cs: Regular employee retention, engagement, and satisfaction scores; percent of employee referrals; employer brand ranking in the marketplace.
: Key questions: What do our employees think of the company? Are they happy with their prospects? Are they recommending us to others?
5. Leve| F|ve: P|ann|ng Company uses scenario planning and predictive analytics to project talent demand into the future. The most sophisticated companies
apply this data to all job levels, from top management to factory oor.
: Key metr|cs: Critical positions identied for today and tomorrow (2-3 year horizon); percent of talent available/needed to ll these positions; percent of
successors named, trained, and ready for critical positions.
: Key questions: Do we have the people we need to grow and prosper? Have we accounted for attrition and other factors? Are we losing our best people to
competitors? If so, why and what can we do about it?
Effectiveness Retention
Stategy Marketing (IFLHQF\
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Recruiting Analytics: 5 Ways to Benchmark Success
Where Is Recruiting Measurement Headed?
One of the exciting aspects of our work is watching the talent acquisition profession
evolve. More non-HR managers than ever before are trying to connect the dots between
superior talent acquisition and management and superior business performance.
Benchmarking programs proving that connection are increasingly widespread.
Technology is playing a major role in this evolution. In the past, most recruiting data was
kept manually using spreadsheets. This was time-consuming, expensive, error-prone,
and took time away from productive stafng work, especially in smaller departments.
The rst generation of widely adopted technology, such as applicant tracking systems
(ATS), automated some of this reporting at the top of the funnel. However, early systems
offered limited and, more or less, one size ts all functionality.
Since then, three developments in particular have made measuring and reporting
on recruiting activities increasingly easy and productive: progressively sophisticated
software, the consolidation of vendors, and the advent of cloud computing. Combined,
these advances allow anyone, including companies on limited budgets, to purchase very
advanced analytics functionality that doesnt obsolesce.
All companies
progress [as]
talent acquisition and
management grows
and becomes more
sophisticated.
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Recruiting Analytics: 5 Ways to Benchmark Success
Why Didnt We Develop Sophisticated Metrics Sooner?
The 20th oentury reorultlng mcdel was bullt cn a 19th oentury lndustrlal ldea. ^t the tlme,
processes and systems were the top priority, and the majority of employees were basically
there to operate the system. They were cogs in the wheel.
You only needed a few top people to do much thinking about the system itself or how to
adapt it to new marketplace conditions. When employees left, their jobs were designed so
that replacements could be slotted in easily. Individual employees were units of production
rather than units of talent.
That model efciency was all managers were trained to watch. HR had a few efciency
metrics to use but little in the way of effectiveness, marketing, or other metrics. They simply
hadnt been developed yet.
There was nc researoh llnklng quallty cf talent tc buslness perfcrmanoe. Labcr markets were
largely local, and the United States was blessed with an exceptionally large, diverse, able,
well-educated, and diligent workforce.
Why Can We Now?
As the world has globalized, the pace of change has accelerated, the marketplace has
become more competitive, and the old systems have become less valuable.
Many of the best ones have been replicated in lower cost locations, and an elaborate, nely
tuned system has often become a liability in a world where exibility and agility are the new
competitive advantages.
This new competitive landscape required a new type of employee: more broadly skilled,
adaptable, collaborative, creative, and innovative. The workforce didnt work the system, it
became the system. The catchphrase for this new type of worker was talent as opposed to
personnel.
Management gradually got the message and began coming down the hall to see what this
department called HR knew about talent and what they could do to make the business more
successful. Fortunately by then, HR had developed the necessary research to know what to
do and the technological tools to help them do it. The stars nally aligned.
Individual employees
used to be units of
production. Now
thevre units of
talent.`
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Recruiting Analytics: 5 Ways to Benchmark Success
A Brief Note about Technology
Increasing job market complexity makes it harder than ever to compile
accurate data on which job marketing dollars are working hardest.
Asking candidates a simple how did you hear about us? question can
prcduoe mlsleadlng results. ln a reoent study, 80 cf them oculdn`t
accurately identify the source of the ad to which they had responded.
Llnk traoklng helps answer the questlcn: Hcw are oandldates fndlng
us? It works automatically in the background, keeping tabs on a
number of variables, from last website visited to geography. Because
it is built into software, link tracking requires no client intervention
beyond deciding which information to include in the reporting
dashboard. Internet merchants use similar technology to nd out which
advertisements produce the best customers and greatest volume of
business.
Candidates frequently consult multiple information sources on their
path to a job application or job acceptance. So it is vital that employers
maintain a presence in all the places potential applicants might visit.
Multiple candidate touch-points also mean that data from social
networking sites is just as important as data from job boards or
employer jobsites, if not more.
Embedded candidate source tracking
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Recruiting Analytics: 5 Ways to Benchmark Success
Top recruiting performance requires a carefully managed chain of
events, which must reect the same priorities and goals. Weakness
in any link of the chain will adversely affect performance metrics
on either side. For example, poor candidate experience during the
vetting process will affect both job market branding upstream and
candidate quality downstream.
The best measurement programs provide multiple perspectives on
trafc ow to each key point in the recruiting funnel.
Trafc analysis by category, job, location, network, and source can
be conducted at the very top of the funnel as well as at the nal
hiring stage.
Comprehensive metrics, developed cooperatively with hiring
managers and other stakeholders, provide a concrete basis for
discussions about what is working best and what could be working
better. Personal opinions are replaced by objective facts.
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Recruiting Analytics: 5 Ways to Benchmark Success
Management Requirements
and Dashboards
The ultimate expression of each maturity
level is not an ever-thickening binder of
stafng metrics, but a set of concise,
easily digested dashboards that tell each
line or corporate manager how his area
of responsibility is affected by stafng
activities. For example:
: The head cf HR mlght want tc see a
snapshot of all sourcing channel results
by month.
: The dlreotcr cf reorultlng mlght want tc
see a view on career site trafc.
: ^ senlcr reorulter mlght want tc see
several reports at any given time: time-
to-ll by hiring manager, daily pipeline,
candidate funnel, and percentage of
offers accepted.
Jobvite Social Recruiting Analytics
19/22
Recruiting Analytics: 5 Ways to Benchmark Success
Candidate Pipeline Report for Filled Requisitions
Requsition Title # Candidates Candidates Submitted Candidates Phone Candidates Phone Screened Candidates # Offers
ID to Hiring Manager Screened by Recruiter by Hiring Manager Interviewed
101 Senior Software Engineer 168 55% 12% 4% 3% 2
111 Senior Interaction Designer 198 40% 6% 2% 2% 2
126 Sales Manager 43 38% 19% 7% 7% 1
103 Activation Manager 34 30% 19% 12% 3% 0
122 Senior Product Manager 130 23% 10% 5% 3% 2
105 Vice President of Engineering 206 16% 5% 4% 1% 1
125 Web Design Intern 36 14% 14% 12% 8% 0
115 Customer Success Manager 137 13% 10% 3% 2% 1
104 Sales Manager 107 13% 7% 7% 3% 2
102 Software Engineer 195 13% 5% 4% 2% 1
112 Sales Manager 178 12% 6% 4% 3% 2
124 Director of User Experience 72 20% 15% 4% 4% 1
113 Director of Customer Success 180 12% 7% 3% 1% 1
121 Executive Assistant 291 11% 6% 4% 2% 2
126 0eneral 0ftoe Assistant 102 10 7 5 1 0
130 Web Application Designer 4 25% 25% 25% 50% 1
Offer to Accept Ratio
Requsition ID Title Category # Offer # Offer Percentage of
Accepted Sent Offer Accepted
101 Senior Software Engineer Engineering 4 5 80%
111 Recruiter (Contract Position) Human Resources 1 2 50%
113 Sales Manager Sales 3 3 100%
112 Director, Customer Success Professional Services 2 2 100%
126 Sales Manager Sales 1 1 100%
124 Director of User Experience User Experoemce 1 2 50%
125 Web Design Intern Engineering 1 1 100%
122 Senior Product Manager Marketing 3 3 100%
114 Activation Manager Professional Services 1 2 50%
121 Executive Assistant Administrative 1 4 25%
102 Software Engineer Engineering 2 3 67%
105 0eneral 0ftoe Assistant Administrative 2 2 100
Since every aspect of a company requires
different metrics, its worth noting
which metrics are baselines and that all
employees can understand and use for
improvement.
Having software or technology system
that allows your employees to view a
variety of dashboards that are tailored to
their speoito needs will help your teams
effectively collaborate and improve the
hiring process.
20/22
Recruiting Analytics: 5 Ways to Benchmark Success
Could You Handle This Assignment?
The corporate recruiting function has been evolving rapidly for more than a decade, and its trajectory has become clear:
: Lffolenoy (ocst and tlme) wlll remaln a ocre ocmpetenoy
: Lffeotlveness (oandldate quallty and ft) wlll beocme mcre lmpcrtant
: Buslness results (bcttcm llne lmpaot) wlll determlne reorultlng`s lmpcrtanoe tc senlcr management
Quality metrics and meaningful reporting dashboards are
key to recruiting excellence, setting measurable goals, and
focusing and motivating teams to achieve those goals.
Once the basics have been put in place, top companies will
move on to more advanced monitoring and reporting covering
areas like:
: Talent maps and orltloal sklll lnventcrles
: Talent readlness assessments and develcpment plans
: wcrkfcroe prcjeotlcns
: Culture, tralnlng, and learnlng assessments
: 1cb market and talent fcreoasts
: Stakehclder evaluatlcns
: Reorultlng brand analysls
: Scurolng ohannel analysls
: vendcr/partner evaluatlcns
: Buslness results (bcttcm llne lmpaot) wlll determlne
recruitings importance to senior management
The 20th century recruiting model was about lling seats;
21st century recruiting model is about driving business results. Its a highly analytical and business-focused model that demands rigor and sophistication.
Practitioners who master these new competencies will become highly valued, strategic contributors to their organizations, every bit the equal of their peers in
nance, legal, sales, or operations. In top recruiting organizations they already are. Its an exciting time to be in corporate recruiting.
Jobvite Career Site Analytics
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Recruiting Analytics: 5 Ways to Benchmark Success
Key Takeaways
: Clcballzatlcn, demcgraphlos and teohnclcgy ocntlnue tc alter the buslness envlrcnment. The bar fcr ocmpetltlve perfcrmanoe
continues to rise steadily.
: Senlcr managers cutslde cf HR are lnoreaslng attentlcn tc talent and lts lmpcrtanoe ln drlvlng superlcr buslness perfcrmanoe.
: These same pcwerful trends have alsc reshaped the reorultlng eocsystem.
: ^ new ocrpcrate reorultlng mcdel ls requlred tc cptlmlze reorultlng perfcrmanoe ln that rapldly evclvlng eocsystem.
: Thls mcdel depends heavlly cn metrlos and buslness analysls.
: Cccd metrlos prcgrams dc nct need tc be ocmplex, but they dc need tc be oarefully develcped, ocnslstently exeouted, and
precisely targeted.
: Chccse metrlos that have meanlng and relevanoe tc everycne whc wlll see them.
: Fcous cn quallty, nct quantlty. ^ few rellable, relevant metrlos are better than lcts cf lrrelevant cnes.
: Sohedule regular reorultlng perfcrmanoe revlews. Tcp perfcrmlng departments sohedule these at least quarterly and cften
monthly.
: Cccd data ls orltloal. Make sure ycur scuroes are aoourate.
: Tcday`s teohnclcgy oan prcvlde data gatherlng that wasn`t pcsslble even a few years agc plus scphlstloated repcrtlng at very
attractive price points. Customized dashboards can easily tailor reports to individual needs.
22/22
Recruiting Analytics: 5 Ways to Benchmark Success
About the author
David Earle is a writer, publisher, editor, and producer whose career began in education and gradually embraced publishing, television and advisory
services. He has designed, edited, and produced college textbooks; written and produced programming for educational and public television; and
managed international corporate training and communication programs. His business experience includes large and mid-size companies and four
startups. His current company, Stafng.org, helps companies understand and adopt 21st century human capital best practices.
Abeut 5tafng.erg
Stafng.org provides corporate HR professionals with recruiting metrics, benchmarks, best practices, and sourcing strategies. We help corporate
recruiters improve stafng efciency, effectiveness, and business alignment through publications, advisory services, and training programs. Stafng.org
researches, advises, consults, lectures, teaches, and writes about the 21st century corporate stafng model, which has replaced the traditional 20th
century model as the most efcient and effective way to acquire and retain talent.
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