:

[email protected]

:

.
.
.
.
.

.
: .



.
.

.
.

. ).( :
.
) .(Nanda and Warms, :

) - : - : - :
.( - :
) .( :
) - :
.( (Hall,Held and McLenan,:
) .

.

.
.
.
:

) .( :
.
.
) .( :
) .( :

) .( :
.

).( :


. .
.

) .( :
) (.
.
.
)
( ) .( :
.

) .(Korpela,:-

. (Dimmagio,et al,:- .
)
.
. .
.
.

).(Derne,:-

.
- -
. .

.
.
).(Benton,:

.
) .(Ibid:
.

-place
- informational highway


) . (Tucker,:
.

)
(). (Benton,:
.
) .( :

) .( :

) (way of life ) (lifestyle .

.
).(Chaney, : quoted in Taylor,
.
.
.
.
.
. ) .(Taylor,:
. . .

) .( :

.
):

.(
.
.
(Cockerham,et al,:
) )
) (Spaargaren,: )
).( :

.
.

- dis-embedding dimensions


.

.

).(Delbert and Salkind,:
.
.
) :(

:
. .
: .
: .
) -(

.
- .

 . . . . .


.

:
.
.
.

.

.
.

. )
( .

) .( :
. .


.
.

 .

.

.
.
.

SPSS . .

.
F .

.
.
.

.
.
) /(.


/
/ / .
/ .
/ /
. .

. .
/ ) .(

.
. .


/
. .
. /
. / . /
/
.


. / /
. /
/ .
. /
/ .
/
. /
.


.


.
.
.
.
.


. .




.
/ .
/
.
. /
.

) ( R = /
) ( R = / ) ( R = -/ .

.
.
.

-/

p- value

.
/ . / .
.

.
/ / . .
.

.
.

) (R =/ ) ( R =/ ) ( R = - /
.
. .
.

-/

p- value

.

/ / . .
.

 .
/ . / .
.
.

) .(
/ . ) .(
.

) ( R =/ ) ( R =/ ) ( R = -/
.
.
) .(
.

-/

p- value

.

/ . / ) (

) .(/
/
.
.

/ . / ) .(
)(



.
.
.
.

.

.
.
.

.
/ / /
.
. /
.
.

).( :

) ( R = / ) ( R = / )= -/
(R .
. .

.
. / /
. .
. .
.
.
.
.

.
.
.

 .
.
/
/ .
.

. .
.
.
.
. )
( .
. ) (.
) ( R =/ )R =/
( ) (-/ .
.
.
.
. /
/ . .
.
/ . / .
.
) .( /
.
.

.
.
. ):
.(
.
.
.
.
.
).( :

democracy of the emotions.

 . ) ( R =/
) ( R =/ ) ( R = -/
. .
.
.

. .
.
.



) .( . :.

) .( . :.
) .( . :.
() . - :
) ( : .
() . . . :
. - :
) .( . :
.
) .( . :.
) .( . :.
) .( . :.
) ( . -
) .( . : .
) .( . : .
) .( . . : .
) .( . : .

 ) .(
: . :.
) .( : .


Benton, Ted (), Radical Politics Neither left nor Right ?. In (eds). Theorising
Modernity: Reflexivity, Identity and environment in Giddens' Social theory Martin O'Brain,
Sue Penna and Colin Hay. London: Longman.
Chaney, D. (), From Ways of Life to Lifestyle : Rethinking Culture as Ideology
and Sensibility, in J. Lull(ed. ) Culture in The Communication Age, cited In Taylor, Lisa.
(). pp. -.
Cockerham,William(), "Lifestyle, social, class, demographic Characteristics, and
health behavior". In David S. Ochman (ed). Handbook of Health Behavior Research I:
Personal and Social Determinants. New York : Plenum Press, pp. -.
Derne, Steve (), " The (Limited) effect of cultural globalization in
implications for culture theory". Poetics. Vol. : -. .
Delbert , C. Miller and Neil J.
Measurment. London: Sage.

India:

Salkind (). Handbook of Research and Social

Dimmaggio,Paul, Eszter H Argittai, Neuman, Robinson,John.

P.
(), Social
Implication of the internet, In Anual Review of Sociology. Vol. : -.
Hall, S. , D, Held. G, Mclennan (), Introduction,In (eds) Stuart Hall, David Held
and Tony McGrew. Modernity and its Future. . Oxford: Polity Press .
Korpela , M . (), Traditional cultrue or Political economy? On the root causes of
organizational obstacles of IT in developing countries, Information Technology for
development, (): -.
Nanda, S. and R. Warms (). Cultural Anthoropology. U. S. A: Wadsworth.
Spaargaren, Gert (), Ecological Modernization Theory and Domestic Consumption
, In Journal of Environmental Policy and Planning,No. ,: -.
Schroeder, Ralf (), The Consumption of technology in every day life: car,
telephone and television in Sweden and America in comparative historical
perspective, Sociological Research online, ()(<http:www.
socresononline.
org,uk///schroeder . html>.
Taylor, Lisa. (), From Ways of Life to Lifestyle, European Journal of
Communication. Vol,. No. : -.
Tucker,Kenneth E. (). Anthony Giddens and Modern Social Theory. California: Sage
Publication Ltd. Ltd.