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    A Corporate Plan For KARTE Pvt. LTD.: Find Your Own Ways !!!!!

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    sangram96
    Karte Pvt. Ltd. is an Indian company that specializes in designing, manufacturing, and marketing navigation systems. Their vision is to become the market leader in GPRS-based navigation systems, and their mission is to provide maximum customer satisfaction by delivering best-in-class technology. They have developed three navigation systems - the Navi T67 for Rs. 7,800, Navi R86 for Rs. 16,700, and the Navi Z1 for Rs. 28,400 - which have varying features and map coverage. Karte expects gross sales of Rs. 81.3 crores and a net profit of Rs. 13.83 crores by selling 40,000 units to major automobile companies in India

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    A Corporate Plan For KARTE Pvt. LTD.: Find Your Own Ways !!!!!

    Uploaded by

    sangram96
    23 views16 pages
    Karte Pvt. Ltd. is an Indian company that specializes in designing, manufacturing, and marketing navigation systems. Their vision is to become the market leader in GPRS-based navigation systems, and their mission is to provide maximum customer satisfaction by delivering best-in-class technology. They have developed three navigation systems - the Navi T67 for Rs. 7,800, Navi R86 for Rs. 16,700, and the Navi Z1 for Rs. 28,400 - which have varying features and map coverage. Karte expects gross sales of Rs. 81.3 crores and a net profit of Rs. 13.83 crores by selling 40,000 units to major automobile companies in India

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    IM Final Presntn

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    Karte Pvt. Ltd. is an Indian company that specializes in designing, manufacturing, and marketing navigation systems. Their vision is to become the market leader in GPRS-based navigation systems, and their mission is to provide maximum customer satisfaction by delivering best-in-class technology. They have developed three navigation systems - the Navi T67 for Rs. 7,800, Navi R86 for Rs. 16,700, and the Navi Z1 for Rs. 28,400 - which have varying features and map coverage. Karte expects gross sales of Rs. 81.3 crores and a net profit of Rs. 13.83 crores by selling 40,000 units to major automobile companies in India

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    23 views16 pages

    A Corporate Plan For KARTE Pvt. LTD.: Find Your Own Ways !!!!!

    Uploaded by

    sangram96
    Karte Pvt. Ltd. is an Indian company that specializes in designing, manufacturing, and marketing navigation systems. Their vision is to become the market leader in GPRS-based navigation systems, and their mission is to provide maximum customer satisfaction by delivering best-in-class technology. They have developed three navigation systems - the Navi T67 for Rs. 7,800, Navi R86 for Rs. 16,700, and the Navi Z1 for Rs. 28,400 - which have varying features and map coverage. Karte expects gross sales of Rs. 81.3 crores and a net profit of Rs. 13.83 crores by selling 40,000 units to major automobile companies in India

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    A Corporate Plan For KARTE Pvt. Ltd.

    Find your own ways !!!!!

    Introduction About Us !!
    Karte is an Indigenous & innovation centric firm where out-ofthe-shelf high-tech, innovative & custom technologies are engineered to make a perfect solution for customers needs Karte Co. Ltd. specialized in design, manufacturing, and marketing of navigation systems. Karte possesses a large pool of skills comprising of Business Analyst, System Analyst, Electronics and Instrumentation Engineer, Programming and Networking.

    OUR VISION
    To become market leader in GPRS based navigation systems.

    OUR MISSION
    To provide maximum customer satisfaction By delivering best in class technology

    Why navigation systems


    Problem

    Solution

    Major Potential Clients


    TATA Motors Maruti Suzuki Hyundai Honda Mahindra & Mahindra Chevrolet Skoda Volks Wagon Ashok Leyland

    Our Product Range

    Product name: Navi T67 Price : Rs. 7800/Product Highlights: Display Type 3.3" touchscreen Tracking & Monitoring History Display resolution 480 x 272 Pixels OS Microsoft WinCE 5.0 Weight 198 g Pre loaded road maps of India with 200 cities

    Product name: Navi R86 Price : Rs. 16,700/Product Highlights: Voice Command Door Lock AC detection Fuel Tracking Maintenance Reports

    pre loaded road maps of India with 600 cities

    Product name: Navi Z1 Price : Rs. 28,400/Product Highlights: Global positioning 3D maps View Route Violation Video / Audio Player Photo / Ebook Viewer Reports (Allocated by Manager)

    pre loaded road maps of India with 1000 cities

    STP
    Segmentation
    Personal Vehicles
    Price Range ` 1-7 lacs Price range ` 8-15 Lacs Price range ` 16-25 Lacs

    Commercial Vehicle

    Target
    All Four wheeler Manufacturers (Price range upto ` 25 lacs)

    Positioning
    our goal is simple, helping you meet yours

    Budget
    Particulars Gross sales (40000 units) Manufacturing cost Gross profit Overheads Net profit Amount in Rupees ` 81.3 Cr ` 61.27 Cr ` 20.03 Cr ` 6.2 Cr `13.83 Cr

    Marketing Budget
    Print Media Auto Expo Sponsorship Salary ` 80 Lacs ` 40 Lacs ` 3 Crore ` 1 Crore

    Distribution Channel

    V1 Factory V2
    Manufacturing Unit (Customer)

    End User

    Feedback

    Our Organization

    Client

    End User

    Helpline for technical support

    Thank You !!!!!

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