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IMC Audit Report

This document appears to be a grading rubric for an Integrated Marketing Communications audit report for a marketing communications course. The rubric evaluates students on report content such as the executive summary, analysis of the marketing mix, identification of key communication sources and areas for improvement, and the recommendations. It also evaluates the report's presentation format, structure, and clarity. The rubric provides performance assessment criteria to grade the reports on a scale from not shown to excellent.

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Chung Nguyen
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© Attribution Non-Commercial (BY-NC)
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516 views

IMC Audit Report

This document appears to be a grading rubric for an Integrated Marketing Communications audit report for a marketing communications course. The rubric evaluates students on report content such as the executive summary, analysis of the marketing mix, identification of key communication sources and areas for improvement, and the recommendations. It also evaluates the report's presentation format, structure, and clarity. The rubric provides performance assessment criteria to grade the reports on a scale from not shown to excellent.

Uploaded by

Chung Nguyen
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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MKTG1257 Marketing Communication (Semester 1 2010) IMC Audit Report Name of Firm: Group Members: 1. 3. 5.

Performance Assessment Criteria NN


Not Shown

2. 4.

PA
Acceptable

CR
Good

DI
Very Good

HD
Excellent

Report Content:
Executive Summary Introduction Analysis of the Marketing Mix Level of information and research Depth of analysis Relevance of information
Identification of key source(s) of Integrated Marketing Communication Identification of key area(s) for Integrated Marketing Communications improvement(s)

Recommendations Level of detail


Logical link between analysis and recommendations

Feasibility

Report Presentation:
Professional report format / structure
Clarity of expressions

Overall Grade: NN PA CR DI HD

Course Co-ordinator / Assessor: Emily Chung

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