Introduction To The Study
Introduction To The Study
The study on customers perception towards the products & services offered by HDFC bank is based on the thinking of a customer i.e what does a customer feels about the products offered by HDFC bank. The objective of the study is to measure the customer perception about the products of HDFC bank and also to study the various features of the products & services offered by HDFC bank. The survey has been done through questionnaire, which was filled by 50 customers of HDFC bank i.e. sample size. The study concludes that the Bank understands and respects the needs and requirement of its customers and responsibility to shareholders and strives hard to meet their expectations. Transparent disclosures and customer empowerment are necessary for creating Market value.
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
HDFC bank offers 3 types of products to its customers like: Personal banking NRI banking Wholesale banking
1. Personal banking:Accounts & deposits a) Regular savings account - An easy-to-operate savings account that allows you to issue cheques, draw Demand Drafts and withdraw cash. Check up on your
balances from the comfort of your home or office through Net Banking, Phone Banking and Mobile Banking.
Features Pay bills conveniently. International Debit Card. Phone Banking/Mobile Banking. Safe Deposit Locker. Free payable At-Par checque books. NetBanking. Free Email Statements. Free InstaAlert.
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
b) SavingsMax Account
Some of the exclusive privileges of SavingsMax are: Free life time Titanium Royale Debit Card- allows the primary account holder a higher cash withdrawal of Rs. 75000 and provides a shopping limit of Rs. 100000 per day. Free life time womans advantage/International debit card for all debit card holders anywhere banking. Insurance benefits- Free accidental hospitalization cover of Rs. 1 lac p.a. on the a/c Benefit of third party cash transactions facility- One can send up to Rs. 50000 per day at non-home branches.
Features Free payable At-Par cheque books. Free Demand Draft on HDFC bank locations. Bank conveniently with facilities like Free Net Banking and Mobile Banking. Option of converting ones surplus money into High earning FDs. Discount on locker facility; avail at 50% less on local rent for the first year. Free monthly account statements. Interbranch banking; deposit a local cheque in one branch and get it credited to ones account in another city. Folio maintenance charges on Demat Account waived for first year.
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
C) Senior Citizens Account:Resident individuals in the age group of 60 years and above joint accounts can be opened where the first applicant in the account is a senior citizen.
Features Free accidental hospitalization and insurance cover (Rs. 50000 p.a) for the first applicant. Free international Debit Card. Preferential pricing on new online trading. Free monthly account statements. Free third party cash transactions at non-home braches up to Rs. 50000. d) Kids Advantage Account:The kids advantage account presents a great way to accumulate savings for the child and provide him the head start required to succeed in life. The account grows with the child to meet his future monetary requirements. The account will ensure the childs secured future and fulfill all his dreams on time. Kids Advantage account can be opened for the child as long as the child is a minor.
Features Monthly account statements. Free standing instructions from Guardians account.
Free sweep out facility for automatic conversion of funds into FD. Free ATM debit card in the name of the child.
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CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
e) Flexi Current Account:In today's fast-paced world, your business regularly requires you to receive and send funds to various cities in the country. HDFC Bank Flexi Current Account is the answer to this changing banking needs during peak seasons.
Features
Dynamic free limits on intercity payments, collections and funds transfer. Make and receive remittances from customers through NetBanking. Free 40 demand drafts. Convenience to withdraw and deposit cash at all the branches of HDFC. Enjoy facilities like 24-hour PhoneBanking and NetBanking. InstaAlert service.
f) Super Saver Account: Features & benefits It's like two accounts working in tandem to give you better returns. Choose between a savings account or current account to link to your fixed deposit. Avail an overdraft facility to supplement your household or business needs. Pay back with interest only on the drawn amount, while the remaining fixed deposit continues to earn you interest. Flexibility in altering period of deposit, maturity and payment instructions, principal amount and rollover mode.
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
g) NO FRILLS Savings Account: In an effort to make banking simpler and more accessible for our customers, we have introduced the 'No Frills' Savings Account, which offers you all the basic banking facilities. You can even avail of services like NetBanking, Mobilebanking free of cost.
Features & benefits Access a wide network of branches and over a thousand ATMs across the country to meet all your banking needs. Use the Free Electronic Funds Transfer (EFT) facility to transfer funds from your HDFC Bank account to an account in another Bank at the locations as specified by RBI to meet all your banking needs. Bank conveniently with facilities like Free NetBanking and MobileBanking. Get Free Quarterly Account Statements. Access your account through a Free ATM Card. 9 Free Cash withdrawals per Quarter at Branch and HDFC Bank ATMs.
h) Family Savings Account: Features All account holders can operate their account freely without worrying about their minimum balance. Family members with NRI status can also be part of the group.
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
Get 5 Free Cash withdrawal transactions on SBI ATMs per group per month. Free International Debit Card for all account holders till the account is part of the Family group. (NRO Accounts will be issued only ATM cards) Free BillPay & InstaAlerts facility for all account holders till the account is part of the Family Group. Free MobileBanking, NetBanking & PhoneBanking.
DEMAT ACCOUNT: HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts. HDFC Bank Demat services offers one a secure and convenient way to keep track of their securities and investments, over a period of time, without the hassle of handling physical documents that get lost in transit. LOANS a) Personal Loan: Features Borrow up to Rs 10,00,000 for any purpose depending on your requirements. Flexible repayment options, ranging from 12 to 48 months. Repay with easy EMIs. One of the lowest interest rates.
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
Hassle free loans - No guarantor/security/collateral required. Speedy loan approval. Convenience of service at your doorstep. Customer privileges.
a) Home Loan:
Benefits Wide network of Service Center. Easy documentation. Accelerated approvals. Choice of multiple schemes. Attractive interest rate. Safe document storage facilities. Free legal and technical assistance.
b) Car Loan: Features Number one financer in the country. Loan for new and used cars. Widest range of car finance options. Flexible loan tenor ranging from 12-60 months.
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
Quick processing and easy documentation. Pre-approved car loan and preferential interest rates for existing HDFC bank customers.
2. NRI Banking:a) NRO fixed deposit Features & Benefits Open the deposit jointly with a Resident Indian. Avail of a loan on up to 75% of your deposit. Repatriate the interest on your deposit Interest credited at least every three months Nomination Facility available
b) NRE fixed deposits:Features & Benefits Open the deposit jointly with any other NRI Avail of a loan of up to 75% of your deposit Repatriate your complete deposit (principal and interest) at any time. The entire deposit (principal and interest) is exempt from tax.
3. Wholesale banking:Corporates Corporate Banking reflects HDFC Bank's strengths in providing their corporate clients in India, a wide array of commercial, transactional and electronic
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
banking products. HDFC achieve this through innovative product development and a well-integrated approach to relationship management. HDFC offer blue chip companies in the India, a full range of client-focused corporate banking services, including working capital finance, trade and transactional services, foreign exchange and cash management. The product offerings are suitably structured taking into account a client's risk profile and specific needs.
INVESTMENTS & INSURANCE HDFC Bank ensures your money is not just in safe hands; it also works to their advantage. It helps them to invest wisely through its financial and investment services.
Mutual funds Mutual funds are funds that pool the money of several investors to invest in equity or debt markets. Mutual Funds could be Equity funds , Debt funds or balanced funds. Funds are selected on quantitative parameters like volatility, FAMA Model, risk adjusted returns, rolling return coupled with a qualitative analysis of fund performance and investment styles through regular interactions / due diligence processes with fund managers.
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
Advantages of investing into a Mutual Fund A large part of the success of mutual funds is also the advantages they offer in terms of diversification, professional management and liquidity. i ) Flexibilty - Mutual Fund investments also offers you a lot of flexibility with features such as systematic investment plans, systematic withdrawal plans & dividend reinvestment.
ii) Affordability - They are available in units so this makes it very affordable. Because of the large corpus, even a small investor can benefit from its investment strategy.
iii) Liquidity - In open ended schemes, you have the option of withdrawing or redeeming your money at any point of time at the current NAV.
iv) Diversification - Risk is lowered with Mutual Funds as they invest across different industries & stocks.
v) Professional Management - Expert Fund Managers of the Mutual Fund analyze all options based on experience & research.
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
Insurance HDFC Bank offers a world of choice in insurance. One can now avail of Life Insurance plans from HDFC Standard Life Insurance. i) Protection Plans This helps a shield to family from uncertainties in life due to financial losses that may dawn upon incase of untimely demise or critical illness. ii) Childrens Plans This helps to fulfill ones childs dreams and aspirations. These plans go a long way in securing a childs future by financing the key milestones in their lives. iii) Retirement Plans This provide with financial security so that when ones professional income start to ebb, he can still live with pride without compromising on their living standards. These plans give a lump sum on retirement, which is used to get regular income through an annuity plan. iv) Savings & Investment Plans It gives dual benefit of protection and long term savings. Also, provides an assured sum for future needs and inculcate a habit of regular savings. v) Health Plans It gives the financial security to meet health related contingencies.
FOREX AND TRADE SERVICES If one needs to deal in foreign currency and keep tabs on exchange rates every now and then, transfer monies to India, make payments etc., HDFC Bank has a range of
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
products and services that you can choose from to transact smoothly, efficiently and in a timely manner. The following are different methods of transacting in Foreign Exchange and remitting money. Travellers Cheques Foreign Currency Cash Foreign Currency Drafts Cheque Deposits Remittances ForexPlus Card Services Branch
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
Primary objective: To study the perception of customers about HDFC bank products and services.
Secondary objective: To study the various attributes of HDFC bank products & services. To study the various differentiating products offered by HDFC bank. To find out the customers expectations from HDFC bank. To judge awareness level of HDFC bank products and services amongst people.
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
RESEARCH METHODOLOGY
Research The inquisitive is the mother of all knowledge and the method, which men employees for obtaining the knowledge of whatever unknown can be termed as research. Research is an art of scientific. The advanced learners dictionary of current English lays down the meaning of research as, a careful investigation as inquiry specially through search for new facts in any branch of knowledge.
Research Methodology Research methodology is way to systematically solve the problem. It may be understood as a science of studies how research is done systematically. It is necessary for the researcher to know not only the research method but also the methodology.
Research Design A research design is the arrangement of condition for collection and analysis of data in a manner that to combine relevance to research purpose with economy in procedure. The research design helps the researcher organize his ideas in a form whereby it will be possible for him/her to look for flaws and inadequacies.
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK
CUSTOMER PERCEPTION TOWARDS THE PRODUCTS & SERVICES OFFERED BY HDFC BANK