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ML0006

SMU MBA Assignments 4th Sem Retail Operations Management ML0006 – Services Marketing and Customer Relationship (Set 1 and 2)

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Tenzin Kunchok
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52 views2 pages

ML0006

SMU MBA Assignments 4th Sem Retail Operations Management ML0006 – Services Marketing and Customer Relationship (Set 1 and 2)

Uploaded by

Tenzin Kunchok
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Fall 2011

Master of Business Administration MBA Semester 4


ML0006 Services Marketing and Customer Relationship Management - 2 Credits Assignment Set 1 30 Marks
[Link] Completely Solved Assignments.

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 What is CRM? Explain the emerging concepts in CRM. [10 marks]

Q.2 Mention the different bases for segmentation with appropriate examples. [10 marks]

Q.3 Discuss the challenges involved in services marketing. [10 marks]

Fall 2011

Master of Business Administration-MBA Semester 4


ML0006 Services Marketing and Customer Relationship Management 2 Credits Assignment Set 2 30 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1. What do you mean by customers service perception and how to influence customer perceptions? [10 marks] Q.2 How to formulate and implement effective CRM strategies? [10 marks]

Q.3 Create an appropriate marketing mix for telecommunications organisation. [10 marks]

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