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    ML0006

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    Tenzin Kunchok
    SMU MBA Assignments 4th Sem Retail Operations Management ML0006 – Services Marketing and Customer Relationship (Set 1 and 2)

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    ML0006

    Uploaded by

    Tenzin Kunchok
    20 views2 pages
    SMU MBA Assignments 4th Sem Retail Operations Management ML0006 – Services Marketing and Customer Relationship (Set 1 and 2)

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    SMU MBA Assignments 4th Sem Retail Operations Management ML0006 – Services Marketing and Customer Relationship (Set 1 and 2)

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views2 pages

    ML0006

    Uploaded by

    Tenzin Kunchok
    SMU MBA Assignments 4th Sem Retail Operations Management ML0006 – Services Marketing and Customer Relationship (Set 1 and 2)

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Fall 2011

    Master of Business Administration MBA Semester 4


    ML0006 Services Marketing and Customer Relationship Management - 2 Credits Assignment Set 1 30 Marks
    http://smumbaassignmentssolved.blogspot.com/ Completely Solved Assignments.

    Note: Each question carries 10 Marks. Answer all the questions.

    Q.1 What is CRM? Explain the emerging concepts in CRM. [10 marks]

    Q.2 Mention the different bases for segmentation with appropriate examples. [10 marks]

    Q.3 Discuss the challenges involved in services marketing. [10 marks]

    Fall 2011

    Master of Business Administration-MBA Semester 4


    ML0006 Services Marketing and Customer Relationship Management 2 Credits Assignment Set 2 30 Marks

    Note: Each question carries 10 Marks. Answer all the questions.

    Q.1. What do you mean by customers service perception and how to influence customer perceptions? [10 marks] Q.2 How to formulate and implement effective CRM strategies? [10 marks]

    Q.3 Create an appropriate marketing mix for telecommunications organisation. [10 marks]

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