How to Unleash Your Creative Power.

by Steven Donnini
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We cant solve problems by using the same kind of thinking we used when we created them.
Albert Einstein

What makes a persons knowledge more valuable? The inspiration to use it in a new way.
The First Edition of Creative Pathway (1998) was utilized in a Sr. Communications course at New York University in 2007. The Professor wrote, I got

out your book/manuscript on creative thinking and tried out a lot of the concepts. workedit worked really well. Guess what! It

What the hell, the

kids caught on, grabbed it and went with it. I had a great time.

The New Creative Pathways Creative Development Book is a practical guide to creative thinking and how to create solutions on demand.

The premise of this work is that everyone has creative potential which can be developed to enhance ones Human Capital value.

Un-Creative people stay poor, while Creative People get Rich.

Creative people In todays world, we are worth more to employers and experience the joy of creative thinking when we develop our natural creative abilities in a practical way. This guide is

designed to unlock, unleash and release creative unconsciousness where all creative ideas come from. We work with techniques that Create on Demand professionals use to create new solutions to challenges they must face everyday. But first we

may need proof that we have at least some creative thinking. That proof is in the dreams we have.

Some are incredible constructs of a visual nature. Others exhibit fantasies of epic proportions. They

are proof that creative thinking exist in the most

concrete thinkers.

But how do we create a pathway

into the world of imagination? First we need to get permission to allow our ideas to pass by the inner-beliefs that act like idea filters. If we believe that some subjects and

issues are taboo then allowing new ideas about these subjects will be stopped before they come to our consciousness. And we will never create new

solutions for problems that are created about those subjects. The more rigid our thinking, the less If we have no

joy we can experience in life.

tolerance for chaos or ambiguity, we will become rigid thinkers. In the Chapter Creative

Engineering we explore how to create multiple solutions using the same information. In the

Chapter Deconstruction we become skilled at how to breakdown problems into components and reconstruct for new solutions. In a Chapter on

Memory Devices we study how to create Ideas Hooks that work in the real world.

Brainstorming in a large group is the worst kind of creative development.

Then we begin to develop idea presentation skills we become capable if selling them. But what to do

when you are invited to a Group Creative Meeting? Making creative suggestions to a group is treacherous. Your ideas may have been shout down before and you can look like a fool. offer suggestions. uninformed. to. So, dont

You could look stupid, silly or

Only ask questions you know the answer

It will keep you in the loop as a team member.

The most productive group creative is to organize and manage an effective creative teams of two. These are all practical creative tools that move us beyond being just another clog in the wheel. are some simple and not so easy assignments to challenge rigid thinking and intolerance for chaos. Here many great ideas are unearthed. Once we open There

the pathway from the unconscious to consciousness the creative power of our unconsciousness is
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available for unlimited creative possibilities. However this is a lifelong process that requires a commitment to explore new ideas that take us to a new level of creative consciousness. the fearful, lazy or apathetic. It is not for

Because what

stands between us and our naturally creative self is our inner-beliefs about personal relationships, social beliefs and old survival agreements about life. Every old belief must be on the table for

re-evaluation for what is holding new ideas back.

What is a great idea?

The first answers came to me from Mortimer Adler. 6 great ideas. They are Truth, Goodness, Beauty, Its likely we can

Liberty, Equality and Justice.

all agree on these six ideas as the most powerful and relevant to us. In fact, its because they are However, not every new

useful in everyday life.

idea is ethical or practical to the same extent, so

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we need to apply some ethics to our creations. the Chapters on Creative Ethics and Creative

In

Development Tools we explore the attributes that shape our ideas. Once we reach the point where new

ideas are ready for the world then its time to face the mother of all creative thinking problems Dealing with Rejection. There are some practical

considerations and some emotional issues to learn to cope with. What can happen is that you havent

gotten an agreement or demonstrated the benefits to the premise of your idea. If the premise is a If its about

moral one then it could be easy.

money, you will need independent backup data. Whatever the premise is, its critical that you get agreement from key people before you offer solutions. ideas. Always present three premises and three

Why do that much work? If the rejection

problem is personal, then the solution can change the direction of your life, so its worth the pain. If its rejection based on your work, it could

advance you greatly, even if you dont sell your idea on the first try. presentation. You made a good

The next time theres a problem, you

will be on the short list of creative thinkers invited to the party. You have become valuable, The more rejection you

although slightly wounded. get the less it hurts.

The only time I feel bad

about rejection of and idea, is when I didnt do the Creative Development Work Plan.

How to present your ideas.

The more complete your presentation, the better it will communicate. Every presentation is different, so consider how to edit it down if you dont have all the time you need to get through the material. You may also consider that the audience is different and take out or add some executions that are suitable for the audience. The single biggest misstep is in not understanding your audience. An example is the number of films that are written and produced at great expense
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that fail to make even a showing. the film production and prints.

In fact, 98% of These days

these projects dont make enough money to pay for righting off the loss on ones income tax is very unpopular. This year 9,000 feature films were entered at Sundance. failure rate? Why do they have such a high Since I am involved in film funding

I see many film production business plans and most of them have no reliable notion of who will pay to see the film. Its the same with books and most art. The creative part is lacking the knowledge about who the audience is. To be successful it will be a great advantage to know who will buy your ideas and how to present them. Presentation is a kind of magic, in that it can have the illusion aspect of a magic act. Structure your presentation in a progression of agreements. Are you thin skinned? When you present your ideas to the wrong people you will get rejection 90% of the time. Professional

creative people learn to deal with the bad feelings that go with it. So, showing your ideas to

everyone you meet is a mistake. If someone who asks

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you, What are you writing, tell them, Nothing or give them a one liner like, You dont want to know. If theyre someone who is supportive and sincere thats a different story.

All good experienced creative people are thin skinned. Its the nature of the beast. I would

expect nothing else. However, learn not to make things worse by talking too much about what you are working on until you are ready.

Going forward together we create a new world of creative solutions to difficult and persistent dilemmas.

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To learn more Contact: Steven Donnini Donninifilms.com email: [email protected]

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