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    What Is Service

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    Homi Nath
    Services are acts or performances provided by one party to another that are intangible and do not result in ownership. Services create value for customers by effecting a desired change or acting on their behalf. According to Witner, services involve deeds or activities by the service provider, the steps taken to perform those activities, and the level of customer satisfaction achieved.

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    What Is Service

    Uploaded by

    Homi Nath
    967 views10 pages
    Services are acts or performances provided by one party to another that are intangible and do not result in ownership. Services create value for customers by effecting a desired change or acting on their behalf. According to Witner, services involve deeds or activities by the service provider, the steps taken to perform those activities, and the level of customer satisfaction achieved.

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    What is Service

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    Services are acts or performances provided by one party to another that are intangible and do not result in ownership. Services create value for customers by effecting a desired change or acting on their behalf. According to Witner, services involve deeds or activities by the service provider, the steps taken to perform those activities, and the level of customer satisfaction achieved.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    967 views10 pages

    What Is Service

    Uploaded by

    Homi Nath
    Services are acts or performances provided by one party to another that are intangible and do not result in ownership. Services create value for customers by effecting a desired change or acting on their behalf. According to Witner, services involve deeds or activities by the service provider, the steps taken to perform those activities, and the level of customer satisfaction achieved.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    A

    service is an act or performance offered by one party to another. Although the process may be tied to a physical product, the performance is essentially intangible and does not normally result in ownership of any of the factors of production.
    Services

    are economic activities that create value and provide benefits for customers at specific times and places, as a result of bringing about a desired change in or on behalf of the recipient of the services, goods and sold, but which cannot be dropped on your foot.
    According

    to Witner, Services are deeds, action and performance. Deeds here are the activities done by the service provider, action is the steps taken in performing that activities and performance is the extent of satisfaction of consumer of that services.

    Individual customers first noticed application of computers in fields such as bank statements in the late 1950s Use of computer in Airline reservations started in the 1960s. By the 1970s, the technology of transmitting data by telecommunications had become sophisticated enough to permit creation of ATM networks in retail banking. The 1980s saw the advent of personal computers, modems, and fax machines, enabling customers and businesses to contact each other in new ways. In the mid-1990s, the technological focus shifted to the Internet.

    Behind the Internet and many other IT innovations lies the merger of two separate technologiescomputers and telecommunications. Five factors:

    computing power Digitization of information increase in the capacity of telecommunications A miniaturization of hardware Advances in software, digital switching technology, and network architecture

    It

    shifts power from sellers to buyers by allowing conversations among customers through such mechanisms as chat-rooms and user groups. E-mails and the Web Webvan: Groceries from Cyberspace to Your Home or Office

    Three

    different categories of Web site can be identified, offering different levels of capability.
    Publishing sites Databases and forms sites Personalization sites

    Provider-Based

    Revenue Models

    Content sponsorship Retail alliances Prospect fees Syndicated selling

    User-Based Revenue Models:

    Limited consumer exposure and buying. Chaos and clutter. Security. Ethical concerns Consumer backlash.

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