Impact of Organized Retailing
Impact of Organized Retailing
Jayalakshmi
Industry Profile:
Retailing, consists of goods or merchandise from a fixed location, such as departmental Store, kiosk etc., in small for direct consumption by the purchaser. Retail sector is the fastest growing sector in the Indian economy with a 3yr compounded growth rate of 46.64%.(Ranked among 10 largest retail growing countries in the World)
An important aspect of the current economic scenario in India is the emergence of organized retail. There has been considerable growth in organized retailing business in recent years and it is poised for much faster growth in the future. Major industrial houses have entered this area and have announced very ambitious future expansion plans. However, opinions are divided on the impact of the growth of organized retail in the country. Concerns have been raised that the growth of organized retailing may have an adverse impact on retailers in the unorganized sector. It has also been argued that growth of organized retailing will yield efficiencies in the supply chain, enabling better access to markets to producers (including farmers and small producers) and enabling higher prices, on the one hand and, lower prices to consumers, on the other.
In the context of divergent views on the impact of organized retail, it is essential that an in-depth study on the possible effects of organized retailing is to be Observed. The study is focused on Impact of Organized Retailing on the Unorganized Sector by considering various factors.
STRENGTH-
THE
The locational advantage The Familiarity Advantage The Product Advantage The Credit Advantage
AREAS OF CONCERN
lack of
modernization lack of deeper variety lack of space lack of price advantage lack of capital
STRENGTH
THE
The bulk of
AREAS OF CONCERN
investments The entrance of corporate houses Greater product assortment Technological advantage High street locations
Lack of localization Lack of sectoral concentration Poor scores on customized service Higher real estate prices
Re Establishment of Customer base Service Delivery Mechanism Phenomenon of Discounting and Free Home Delivery: Customer Information System Prominent Feed Back System Consortium
Modern
retailing may take away a sizeable share from traditional retailing but will never close down the opportunities of selling certain categories in specific denomination for the traditional retailers.