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Public Relations in

Public relations in government aims to maintain public confidence by keeping the public informed and aware of governmental affairs through representatives like PR practitioners. Government communicators act as a link between the government and citizens, providing information to the public and feedback to the government. While entry-level government salaries are comparable to the private sector, higher salaries fall behind due to fiscal constraints.

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Hensila Kava
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34 views12 pages

Public Relations in

Public relations in government aims to maintain public confidence by keeping the public informed and aware of governmental affairs through representatives like PR practitioners. Government communicators act as a link between the government and citizens, providing information to the public and feedback to the government. While entry-level government salaries are comparable to the private sector, higher salaries fall behind due to fiscal constraints.

Uploaded by

Hensila Kava
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PUBLIC RELATIONS IN GOVERNMENT

WHAT IS PUBLIC RELATIONS?

Government is an organ It has to convince the public Public needs to be informed about affairs PR practitioner is the representative of government.

SUPERVISING AND ASSESSNG KEY ROLE EFFECTIVE ROLE

ROLE OF PR IN GOVERNMENT SECTOR

Reasons which have increased the Importance of PR in government sector

Maintains confidence Public Awareness Provides shape


Promotion of Education, Information and entertainment activities

OBJECTIVES OF PR IN GOVERNMENT

GOVERNMENT PUBLIC RELATIONS HAD TO CHANGE ITS NAME

Government Communicators act as a link between Government and Needy People of the Society.

Government Communicators act as a link between Government and Victims or survivors of any calamity.

Government Communicators act as link between Government and People using Defective goods.

The unique differences of working as a public relations officer in government when compared to private companies are:

The direct and powerful impact the work has on large numbers of people. The diverse and multiple levels of accountability.

The fish bowl environment in which government employees work.


The fiscal constraints placed on government spending.

Considering a job or a career in government communication?


ENTRY LEVEL
government salaries are comparable to those in the private sector. Benefits such as health care and retirement programs

HIGHER LEVEL
After promotion salaries quickly fall behind those in the private sector.

Promotion may include:


Starting salary somewhere in the $30,000 to $35,000 range. a writer, editor, special events coordinator, video producer, etc.

Title

Bureau Chief Government communicator

Deputy Division Director/ division director

Commissioner/ Cabinet Secretary/ Department Head

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