Introduction to Master Data Management

Mark Rittman, Director, Rittman Mead Consulting

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What is Master Data Management?

Managing the reference data used to support applications and analysis Master data is the 15% or so of non-transactional data Sometimes carried out by using a data warehouse DW has the drawback of being downstream and least likely to feed back to the source systems MDM tackles master data management in the operational area, managing it in the most appropriate place MDM is complementary to BI and can provide an excellent source of dimensional data Emphasis on data quality, integration, single version of the truth, data stewardship Enables master data to be treated as an asset

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Types of Master Data Management

Synchronization All applications hold their own master data, the MDM tool synchronizes and merges data across applications with a central registry Hub Master data moved into a central hub, all applications use that instead of their own master data, or get their master data from the hub via a hub and spoke approach Data Warehouse More prevalent, but the DW is not neccessarily the best place for operational master data

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Oracles Approach to Master Data Management

There are three types of business data that enterprises hold Transactional data (supports applications) Analytical data (supports decision making) Master data : the business objects for transactions, and the dimensions for analysis MDM can be approach taking each area separately (operational MDM, analytical MDM etc) or it can be approached as Enterprise MDM Manage both transactional and analytic master data MDM products now brought together into Oracle Master Data Management Suite Customer Data Hub Product Data Hub Oracle Hyperion Data Relationship Management

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Key MDM Processes

Profile the master data Consolidate master data into a central repository and link to applications Govern the master data Share it through synchronisation Leverage single version of the truth

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Master Data Management and Business Intelligence

MDMs primary purpose in a BI environment is to manage the dimensions MDM is a better place to cleanse and integrate reference data Available to operational applications, better place to do this than downstream in DW Also holds cross-referencing, duplication data etc Management of hierarchies OWB can be used alongside MDM Extract data from MDM data hubs Data profiling Populate MDM data hubs ODI also comes with data profiling options (10.1.3.4+)

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Oracle Customer Data Hub

Part of the E-Business Suite technology stack Pre-built extensible data model for customer data Single view of customer data Create a universal ID for each customer and build cross-reference to each source system Import workbench and UI for data stewards Track source of customer attributes and view historical profiles Embedded data quality tools (not OWB, ODI) Prebuilt integration with AIA and OBIEE (how?)

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Oracle Product Data Hub

Part of the E-Business Suite technology stack Used to centralize all product information from heterogenous systems PIM Data Librarian for importing, synchronizing, managing quality of and securely accessing data Create a universal UI for each product Create product hierarchies (bills of materials) Uses Data Lens for standardizing products SOA interfaces

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Oracle Hyperion Data Relationship Management

Part of Hyperion stack (and bought in by them previously) Data model, source agnostic Focused on managing BI/analytic master data but applies across all areas Financial MDM (chart of accounts, cost centers) Analytical MDM (dimensions, report structures) Application templates SOAP (SOA) APIs Business user interface Synronisation/Merge approach rather than hub

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Oracle Data Integration Suite

Oracle Data Integrator Oracle Data Distribution and Delivery (ESB, J2EE, BPEL etc) ODI Data Quality & Data Profiling Hyperion Data Relationship Manager

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ODI and Hyperion Data Relationship Manager

Oracle Hyperion Data Relationship Manager is being positioned alongside Oracle Data Integrator as the source-system agnostic Oracle MDM solution PDH and CDH for e-Business Suite? ODI and DRM for heterogeneous systems?

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Gartner MDM Maturity Model

Increasing Maturity of MDM

Optimized Managed Reactive Aware Unaware

Problem? What problem? 1 No vision, but yes, we do have a problem... 2 No vision. Fireghting is the answer! Isolated, bottom-up approaches 3 Level of MDM Maturity MDM is the way we do things around here Managing master data as an asset Continuing to learn and improve

Proactive
OK. Lets do something (at the silo level) Silo-orientated solutions

A unied vision emerges (with high level sponsorship) Enterprise-wide MDM program

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Introduction to Master Data Management

Mark Rittman, Director, Rittman Mead Consulting

T : +44 (0) 8446 697 995 E : [email protected] W: www.rittmanmead.com