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    Distribution Strategy of Acc Cements

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    Emanuel Prakash
    The company distributes cement directly to consumers and through depots, wholesalers, and retailers. It also sells to the government through tenders and to government departments through non-trading sales in wagonloads. The company conducts market surveys and motivates sub-dealers through advertising. It profiles potential dealers and only grants dealerships to those in areas without an existing dealer.

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    Distribution Strategy of Acc Cements

    Uploaded by

    Emanuel Prakash
    532 views1 page
    The company distributes cement directly to consumers and through depots, wholesalers, and retailers. It also sells to the government through tenders and to government departments through non-trading sales in wagonloads. The company conducts market surveys and motivates sub-dealers through advertising. It profiles potential dealers and only grants dealerships to those in areas without an existing dealer.

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    The company distributes cement directly to consumers and through depots, wholesalers, and retailers. It also sells to the government through tenders and to government departments through non-trading sales in wagonloads. The company conducts market surveys and motivates sub-dealers through advertising. It profiles potential dealers and only grants dealerships to those in areas without an existing dealer.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    532 views1 page

    Distribution Strategy of Acc Cements

    Uploaded by

    Emanuel Prakash
    The company distributes cement directly to consumers and through depots, wholesalers, and retailers. It also sells to the government through tenders and to government departments through non-trading sales in wagonloads. The company conducts market surveys and motivates sub-dealers through advertising. It profiles potential dealers and only grants dealerships to those in areas without an existing dealer.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    DISTRIBUTION STRATEGY OFACCCEMENTS The company is distributing cement by following ways:Direct to consumer Depot 1.whole seller 2.

    retailer

    Director General of sales and disposal 1.Tender sales 2.GovernmentdepartmentNontradingsales 1.wagonload2 .

    Institutional salesmethod of developing dealers:C o m p a n y c o n d u c t s t h e m a rk e t s u r v e y a l s o t o m o t i va t e t h e s u b d e a l e r a n d a d v e r t i s e the programmer. The company takes profile of the dealers and gives dealership only to thosein a particular area where the company is not having already existing dealer

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