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Rockwell

Rockwell is a geometric slab serif typeface designed in the 1930s. It has thick slab serifs that are equal in weight to the letter strokes, making it best suited for display purposes and headlines rather than long passages of text. Rockwell originated as Litho Antique in 1910 and was revived by American Type Founders in the 1920s before being issued by Monotype in 1934. It remains a popular choice for branding and titles due its distinctive angular terminals and clipped slab serifs.

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4K views5 pages

Rockwell

Rockwell is a geometric slab serif typeface designed in the 1930s. It has thick slab serifs that are equal in weight to the letter strokes, making it best suited for display purposes and headlines rather than long passages of text. Rockwell originated as Litho Antique in 1910 and was revived by American Type Founders in the 1920s before being issued by Monotype in 1934. It remains a popular choice for branding and titles due its distinctive angular terminals and clipped slab serifs.

Uploaded by

diramandar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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History

The original Rockwell was produced by the Inland typefoundry in 1910, which issued it as Litho Antique; American Type Founders revived the face in the 1920s, with Morris Fuller Benton cutting several new weights. The Monotype Corporation produced its version of Rockwell in 1934; unfortunately, some of the literature erroneously referred to it as Stymie Bold, thereby creating confusion that still exists today. Rockwell is a geometric slab serif design, a strong display face for headlines and posters; it is also legible in short text blocks. Rockwell is a distinctive version of a geometric slab serif design, which has retained its popularity since its appearance in the 1930's. The slab serifs, or Egyptians, originated in the nineteenth century when they were used principally for display work. Rockwell is notable for its judiciously clipped slab serifs, and is given a particular sparkle by means of its angular terminals. In more recent years this style of typeface has been increasingly used for text setting where their even colour and visual impact can be fully exploited.

Font
Type Foundry : Monotype Type Style : Serif

Rockwell font

Rockwell is geometric, its upper- and lowercase O more of a circle than an ellipse. A serif at the apex of uppercase A is distinct. The lowercase a is two-story, somewhat incongruous for a geometrically drawn typeface.Theserifs are about as thick as the main strokes in every letter. This makes it useful primarily for decorative purposes and headlines less than long text bodies.

Anatomy
As of th t face Rockwell, a slab serif face based on the neo-grotes ue model.

The distinct characteristics of Rockwell are the serif at the apex of the uppercase A and the equal contrast of the strokes. The serifs are also equal in weight to the strokes, which makes Rockwell primarily a display typeface, as the heavy serifs interfere with readability at smaller sizes.

Family
Rockwell is a typeface belonging to the family of so-called slabserif typefaces, where theserifs are about as thick as the main strokes in every letter. This makes it useful primarily for decorative purposes and headlines less than long text bodies. It is based on an earlier, more condensed slabserif design called Litho Antique, its 1933 design for Monotype was supervised by Frank Hinman Pierpont. Rockwell Family is a distinctive version of a geometric slab serif design, which has retained its popularity since its appearance in the 1930's. The slab serifs, or Egyptians, originated in the nineteenth century when they were used principally for display work. Rockwell Family is notable for its judiciously clipped slab serifs, and is given a particular sparkle by means of its angular terminals. In more recent years this style of typeface has been increasingly used for text setting where their even color and visual impact can be fully exploited. Character Set: Latin-1, WGL PanEuropean (Eastern Europe, Cyrillic, Greek and Turkish).

Serif
Slab Serif/egyptian
Alexandria (typeface) Archer (typeface) Athens (typeface) Calvert (typeface) Cholla Slab City (typeface) Clarendon (typeface) Couries (typeface) Egyptian (typeface) Egyptienne Ionic No.5 Lexia (typeface) Rockwell (typeface) Skeleton (typeface) Tower (typeface

Where You Can Find It?


Amsterdam beer used a bold weight of this typeface. The TE E T S beer, Gruncharov honey and Gatorade drink features Rockwell as the typeface used for their brand.

Credits
I would like to thank.. Blink 182 for being the core artist in this project, you guys inspires me. Thanks to my parents and my friends for their thoughtful compliments and critics, thanks to Sir Alvin for being my tutor. Thanks to the master of website, Google, wikipedia, and font.com for giving me lots of information about Rockwell, you guys have been amazing. But most of all, I d like to thank Allah SWT for His presence in every second of my life, I cannot thank him enough.

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