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MK0007 1

The document contains instructions for two assignment sets for an MBA course on advertising management and sales promotion. The first set includes three questions asking students to discuss the role of advertising in marketing decisions, explain media planning procedures, and help another student enhance their knowledge of ad copy objectives, testing, types, creativity, and effectiveness. The second set includes three similar questions asking students to explain the importance of advertising to marketers, discuss types of advertising budgeting methods, and suggest how a new company can select an ad agency.

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49 views2 pages

MK0007 1

The document contains instructions for two assignment sets for an MBA course on advertising management and sales promotion. The first set includes three questions asking students to discuss the role of advertising in marketing decisions, explain media planning procedures, and help another student enhance their knowledge of ad copy objectives, testing, types, creativity, and effectiveness. The second set includes three similar questions asking students to explain the importance of advertising to marketers, discuss types of advertising budgeting methods, and suggest how a new company can select an ad agency.

Uploaded by

moshins3365
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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February 2011

Master of Business Administration MBA Semester 3


MK0007 Advertising Management and Sales Promotion - 2 Credits Assignment Set 1 30 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q.1 Discuss the role of advertising in marketing mix and positioning decisions. [10 marks]

Q.2 How is media planning done? Explain the procedures involved. [10 marks] Q.3 A MBA student wants to learn about ad copy its objectives, copy testing, types of copy, creativity in advertising and how it helps to advertise effectively. Kindly help her to enhance her knowledge about ad copy. [10 marks]

February 2011

Master of Business Administration-MBA Semester 3


MK0007 Advertising Management and Sales Promotion 2 Credits Assignment Set 2 30 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q.1 Explain the importance of advertising to marketers. [10 marks]

Q.2 What are the different types of budgeting methods applicable in advertising while deciding about ad budgets? [10 marks] Q.3 ABC Company is a newly formed company dealing in lab equipment. They dont have much expertise in advertising. Suggest to ABC Company as to how to select an ad agency to advertise its products. [10 marks]

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