Trends on the Internet

India

India has come a long way

Active Internet Users (mm)
72 62 52 46 42 36 29 21 11 32 80

8 2 2000 4 2001 2003

2004

2006

Mar-07 Sep-07 Mar-08 Sep-08 Mar-09 Sep-09 Mar-10

Oct-10

Mar-11

Estimate 100 million users in September 2012

Source: IMRB iCube Report 2010 Comscore 2011

50:50 split in Metro Non-Metros users

Increasingly, growth is coming from Non Metro towns

Source: IMRB iCube Report 2010

SEC AB Users are the largest segment

(37 Million)

Share of Women has gradually increased from 25% to 37% of total users

Online Media Plans skew towards Male, SEC AB

Source: IMRB iCube Report 2010 Comscore 2011

User profile on the internet

Age break up
2% 6%
15-24

Gender

16%

35%

25-34 35-44 45-55

37% Male Female 63%

55+

41%

Youth is driving the growth More than 75% of them are between 15 34

Male are in majority but growth % of females on the internet on an increase

Source: IMRB iCube Report 2010 Comscore 2011

Change in Age Distribution

Dec-09
27% 26% 22% 14% 11%

May-11

34%

41%

16%

6% 2%

15-24

25-34

35-44

45-54

55+

25-34 age has the highest share with more than 40% users of total internet

Source: Comscore May 2011

Online has High Reach in Key TGs

TG Definition M AB 25+ Met/MM M ABC 15+ AI M ABC 25+ AI AA A 25+ Met/MM M BC 15+ AI ABC 15+ AI AA AB 25+ AI F ABC 15+ AI F AB 25+ Met/MM F ABC 25+ AI in 000s 13,762 62,538 46,405 12,419 48,846 118,462 52,246 55,924 12,409 43,137 TV 95% 91% 91% 97% 90% 91% 93% 91% 95% 90% Print 78% 65% 67% 82% 60% 55% 66% 44% 60% 43% Online 86% 82% 68% 67% 66% 61% 61% 37% 37% 28% Radio 39% 31% 28% 47% 28% 28% 29% 26% 36% 24% Cinema 25% 24% 20% 31% 22% 20% 18% 15% 20% 13%

Targeting Options further reduce spillover and wastage

Source: IMRB iCube Report 2010 Comscore 2011 IMRB Icube

Online provide higher reach than Print across Genres

8 mn TOI readers vs 30 mn Yahoo users

3.1 mn Moneycontrol users vs 0.8 mn ET readers 0.15k women read Femina vs 1.5 mn on Glam Media

Source: IRS: 2011 Q1 Comscore 2011

100% Increase in Time Spent in last 3 years

20.7 17.3

Avg. Hours/Week

15.7

9.3 8.2 5.6 6.2 4.8 6.9

2001

2003

2004

2006

2007

2008

2009

2010

2011

A growing tribe of Digital Natives Average of 16 hours being spent online every week
Source: IMRB iCube Report 2010 ComScore : May 2011

Social Networking has max. share of time (27%) inc. of more than 100% in the last 1 year
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 4% 6% 27% 97% 89% 87%

Category Users & Share of Time Spent

78%
72% 67% 60% 56%

Finance is an important online category

56% 46% 45% 45% 35% 34% 27% 26% 24% 24% 18% 10% 0% 0% 0% 1% 0% 0%

6%
2%

1%

1%

1%

3%

2%

1%

1%

1%

1%

9% 0%

% Reach

Total Pages Viewed

Source:Comscore 2011

Users Exploring the Net More

Services Real Estate 45,000 Automotive 40,000 Health B2b 35,000 30,000 25,000 20,000 IM 15,000 10,000 TV 5,000 0 Regional Multimedia Technology News e-mail Portals Social Network Search

Social networks are the new IMs and Photo sharing platforms

Internet is the new TV, 100% growth for TV sites, more than 10mm users watching TV content

Moderate growth of about 35% for Retail, Travel & Finance

Photos

Blogs

Games

Retail

Health & coupon category seeing an upward trend

Movies
May-11 Apr-10 Sports Music Career Travel Education

Finance

Internet grew by 13%, avg. growth for Categories 48% indicating more consumption by same users

Source: Comscore May 2011

BFSI Trends on the Internet

India

Interest for Business and Finance

Total Unique Visitors (000)

53% of the total

43,269 23,145

Total Internet : Total Audience

Business/Finance

internet audience is interested in Business and Finance vertical.

April11

Finance
Show me the MONEY
Number of Users on finance sites

23 M

Category Growth for Finance in India

24%

7 Mins.
per avg. visit, indicating higher stickiness index

Additional users added Growth for the in the finance category category compared to total internet

6M

2X

11.2% Change
45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0

43,269
38,399

23% Change

23,145 17,850

Total Internet : Total Audience Apr-2010 Apr-2011

Business/Finance

World cup, IPL & FIFA impact. Cricket sells!

Source: Comscore May 2011

Impressive growth
Total Unique Visitors (000) Apr-2010 Total Internet : Total Audience
38,399 Business/Finance 17,850 43,269 23,145 13% 30%

Apr-2011

% change

A growing number of Indians turned to the Web for business and finance-related content including online banking, trading and the latest news on financial markets.

Finance Categories
Show me the MONEY
Number of Users using net banking/banking services online

13.6 M

Online Category Growth for Finance

24%

15,000 13,000 11,000

-ve growth for Online trading, Offline trend continues online

-19%

Surge in consumption People hesitant to file for financial taxes online, Meager information online 2% Growth

50%

Taxes

9,000 7,000

Banking News/Research Financial Information Personal Finance Online Trading

5,000
3,000 1,000 -1,000

Taxes

Apart from Trading, Every category growing

Source: Comscore May 2011

Finance sub-categories
SEARCH Queries

Investment queries are a close second Significant queries on accounting and tax planning Banking and Personal Finance is the biggest contributor to queries on BFSI MF, FD on the rise, while trading declines

Source: Google Finance 2010

Higher Stickiness with Finance Audience

An average user spends 8+ minutes on Business/Financial sites daily.

Source: Mediametrix ComScore Comscore11

Top categories in Banking/Finance

Snapshot
Media Total Internet : Total Audience Business/Finance Banking News/Research Financial Information/Advice Personal Finance Online Trading Taxes

Category - Top Domains

Total Unique Visitors (000) May-11 43,701 24,283 13,640 10,842 6,765 6,589 2,763 937 Year Change % 13 24 12 23 50 29 -19 2

Category Overview
% Reach May-11 Year Change % 100 0 56 10 31 -1 25 10 15 33 15 14 6 -28 2 -9

Demogra

Financial information/advice and Personal Finance have posted double digit growth over the last one year

Top Financial Sites

Sr. No. Top Finance Site Total Internet : Total Audience Business/Finance 1 2 3 4 5 6 7 8 9 10 ICICI Bank HDFC Group State Bank of India MONEYCONTROL.COM Indian Overseas Bank Citigroup Yahoo! Finance Axis Bank PAYSEAL.COM FSSNET.CO.IN

Total Unique Visitors (000)

43,269 23,145 4,466 3,738 3,242 2,937 2,380 2,111 1,453 1,428 1,068 941

Sr. No.

Top Finance Sites which support ads Total Internet : Total Audience Business/Finance

Total Unique Visitors (000)

43,269
23,145 2,937 1,079

1 2

MONEYCONTROL.COM Yahoo! India Finance BSEINDIA.COM POLICYBAZAAR.COM Sify Business BUSINESSWEEK.COM WSJ.COM* XE.COM BUSINESS-STANDARD.COM INDIAINFOLINE.COM

3
4 5 6 7

679
666 538 420 392

8
9 10

365
356 333

Mainly banking and financial information sites. No Insurance brand features on the lists

Source: IAMAI

BFSI spends
BFSI- Online Spends

Totals to Rs. 141 crores for year FY10 Estimated to grow to Rs. 177 crores in year FY11 Creditcard & Loans & boasting BFSI spends online

Online ad spends-BFSI & other segments

Online Ads Market Size

Both display & text ad markets are growing by 25%+ YoY Spend in FY09-10 was 785 crores & expected to grow to Rs. 993 crores in FY10-11 Search continue s to rule, display used for branding
Source: IAMAI

Source: IAMAI

Industry wise breakup

Display Ads Market Size

BFSI, Travel & Telecom have maximum spends BFSI contributes to 13% of total ad spends New car launches inc. the spends online for Auto

Source: IAMAI

Industry wise breakup

Text Ads Market Size

BFSI & Travel have maximum spends BFSI contributes to a quarter of total spends New car launches inc. the spends online for Auto