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BILAL

The document discusses impression management and self-presentation techniques. It explains that impression management is the attempt to present oneself in a way that is viewed positively rather than authentically. Some common self-presentation techniques discussed are developing an ideal or tactical brand image, selecting traits like self-disclosure, appearance, and ingratiation, and aligning actions to be perceived consistently with one's presentation. The goal is to use these techniques to present oneself favorably in different social and business situations.

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Tabi Chughtai
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72 views1 page

BILAL

The document discusses impression management and self-presentation techniques. It explains that impression management is the attempt to present oneself in a way that is viewed positively rather than authentically. Some common self-presentation techniques discussed are developing an ideal or tactical brand image, selecting traits like self-disclosure, appearance, and ingratiation, and aligning actions to be perceived consistently with one's presentation. The goal is to use these techniques to present oneself favorably in different social and business situations.

Uploaded by

Tabi Chughtai
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Impression management presentation is the attempt to present ones self how he desires to behave or be viewed, rather than presenting

himself in an authentic manner. Closely tied to the ideal brand is the tactical presentation. A tactical brand is used by individuals who wish to present a public image that reflects positively on them. This technique is used to create a behavior or personality that is consistent with outside perceptions of how an individual should act or behave. Self presentation plays an integral part in developing impression management techniques. Individuals must select which method they wish to use when presenting themselves to other people, whether in business or social situations. Individuals may also need to develop techniques or characteristic traits that help them develop their attempts at self presentation. These traits may include self disclosure, outward appearance, ingratiation or aligning actions with a current opinion or line of thought. Using self presentation techniques or specific characteristic traits can help individuals use impression managementto present themselves in a favorable light to other individuals or comply with perceived requirements for joining specific groups.

Self disclosure is often used in impression management to provide important information to other people; this method may be used to advance an authentic self presentation technique. Matching the outward appearance is a self presentation technique that may be used to advance either an authentic, ideal or tactical impression toward other people. Individuals may choose how they wish to dress or act in order to present themselves in a specific manner. Ingratiation another techniques which involves conforming to a specific group, opinion or society. This technique is used in impression management to help claim an identity that is outside the individuals personal self presentation. A similar technique called aligning actions involves an individual's attempt to conduct themselves in a manner consistent with their authentic, ideal or tactical self presentation so they may be perceived a certain way by other people.

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