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Mid Term Paper

The document contains a mid-term exam for a Principles of Marketing course, with 3 questions testing knowledge of key marketing concepts. Question 1 has fill-in-the-blank and true/false sections on topics like market segmentation and marketing intermediaries. Question 2 asks to define marketing philosophies and provide a short note on each. Question 3 defines micro and macro environment, products and services, and needs, wants and demands.

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Faheem Anwar Janjua
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34 views

Mid Term Paper

The document contains a mid-term exam for a Principles of Marketing course, with 3 questions testing knowledge of key marketing concepts. Question 1 has fill-in-the-blank and true/false sections on topics like market segmentation and marketing intermediaries. Question 2 asks to define marketing philosophies and provide a short note on each. Question 3 defines micro and macro environment, products and services, and needs, wants and demands.

Uploaded by

Faheem Anwar Janjua
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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STANDARD COLLEGE

OF INFORMATION TECHNOLOGY & MANAGEMENT SCIENCES


Subject: Level: Principles of Marketing Bachelor Examination: - Mid Term Total Marks: - 15 Date_____________ Time Allowed: - 1:00 hrs

Note: - Attempt any two questions. Q # 1 is compulsory.

Q # 1:- Fill in the blanks (a)


i. ii. iii. Market is an open area or building where people meet to Buy & Sell. In __________focus was on increasing output while assuming that customer would seek out and buy reasonably priced, well-made products. Market segmentation is dividing a market into Distinct groups.

(b) Tick true and false.


i. The actors and forces inside(Outside) marketing that affect marketing management is ability to develop and maintain successful transactions with its target customers.(False) ii. Marketing intermediaries help the company to promote, sell, and distribute its goods to final buyers. They include resellers, physical distribution firms, marketing services agencies, and financial intermediaries.(True) iii. The development efforts.(False) of original products, product improvement, product modification, and new brands through the firms own HR(R&D) department

(C) Write following


1. Write 7 types of publics. i. ii. iii. iv. v. vi. vii. Financial Public Government Public Citizen action Public Local Public Media Public International Public General Public

2. To be useful market segments are must be i. ii. iii. iv. v. i. ii. iii. iv. Measurable Accessible Sustainable Differentiable Actionable Geographic Demographic Psychographic Behavioral

3. Marketing segmentation are

Q # 2 writes the names of marketing philosophies and a short note.


i. The Production concept ii. The Product Concept iii. The Selling Concept iv. The Marketing concept v. The Societal Marketing concept

Q # 3: - Define the following (any two)


I. Micro and Macro Environment II. Product & services III. The 5 Ps IV. Needs, Wants and Demands

(Group # 2)
Faheem Janjua S.M Mehdi Wasif Ehsan Imran Younis Hafiz Iftikhar

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