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Project Titles

This document lists potential project titles across four topics: human resources, finance, product/customer profitability, and marketing. In human resources, project titles focus on performance management, recruitment/retention, compensation, and training. Finance project titles include cash management, working capital, auditing, and cost analysis. Product/customer profitability titles relate to project assessment and risk management. Marketing project ideas center around market research, customer satisfaction, advertising effectiveness, branding, and customer data analysis.

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ankushsv
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23 views4 pages

Project Titles

This document lists potential project titles across four topics: human resources, finance, product/customer profitability, and marketing. In human resources, project titles focus on performance management, recruitment/retention, compensation, and training. Finance project titles include cash management, working capital, auditing, and cost analysis. Product/customer profitability titles relate to project assessment and risk management. Marketing project ideas center around market research, customer satisfaction, advertising effectiveness, branding, and customer data analysis.

Uploaded by

ankushsv
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Titles

HR Topics Performance appraisal/ performance management system Human resource information system Recruitment / selection methods Attrition/retention Compensation Employee satisfaction/surveys Organizational design, governance Performance measurement/mgmt Succession management Training & development

Finance Topics cash management management of financial services working capital inventory control Audit and Accounting Budgeting/Cost Control Business Valuations Cost Benchmarking Electronic Funds Transfer Factoring/Financing

Product/Customer Profitability Project Assessment, Feasibility Risk Management

Marketing Topics Internet Marketing Market Assessment/Planning Market Research/Surveys/Focus Groups New Product Development/Design Pricing Strategy Revenue Management Sales force Management Advertising and Promotion/PR Branding Customer Relationship Mgmt Data Mining/Data Driven Mktg Direct Marketing Customer Satisfaction Survey Consumer Perception Survey Service Quality Study Service Blueprinting Service Process Mapping Back stage, on-stage Improving service quality using service blueprinting Competition Analysis Service standards Study on effectiveness of employees role in service delivery Effectiveness of channels (distributors) in service delivery

Effectiveness of channels (on-line/ Internet) in service delivery Customer Data Analysis Study of Institutional markets Effectiveness of promotion schemes Measurement of Brand awareness and brand perception Customer Loyalty study Study of purchase influencing factors Customer Profiling Advertising effectiveness study

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