Bret Kerr - Graphic Design Portfolio 2011

US $12.95/CAN $16.
95
Oneofbaseballsmostbelovedcommentators
pickstheforty-fourmostheroicRedSoxplayersever
WhobettertorankthebestRedSoxofalltimethanthepresidentofRedSox
Nationhimself?Here,JerryRemydoesjustthatforty-fourplayersinall,from
early-era legends such as Cy Young, Babe Ruth, Johnny Pesky, and Jackie
Jensen;andremarkableproslikeTedWilliams,TonyConigliaro,CarlYastrzemski,
Rick Burleson, Dwight Evans, Dennis Eckersley, and Wade Boggs; to modern
superstars like Roger Clemens and David Ortiz. Remy draws on his personal
memories and his analytical prowess to highlight what makes a given player a
RedSoxhero.Eachchapterisaccompaniedbyphotos,manyfromtheNational
BaseballHallofFame.
Remy also salutes ve special teams and two great moments in Red Sox history.
Finally, he turns his eye on an up-and-coming crop of young stars who may
somedaybeelevatedtoanevenhigherplateauasRedSoxHeroes.
Eminentlyreadable,painstakinglyresearched,andimbuedwiththerichhistory
oftheBostonRedSox,JerryRemysRedSoxHeroesisamustforanymember
ofRedSoxNation.
JerryRemyisalegendarybroadcasterwithanintimateknowledgeofbaseball
thatcomesfrommorethanadecadeasamajorleagueplayer(includingseven
yearswiththeBostonRedSox)andmorethan2,200gamesasthevoiceofthe
BostonRedSox.HehoststhepopularWebsitetheremyreport.comandtheJerry
Remy chat room on Yahoo. In 2007 he was elected the rst president of Red Sox
Nationwhich has millions of fans in New England and beyond. His previous
book,alsowrittenwithCoreySandler,isWatchingBaseball(GlobePequot).
CoreySandlerisalifelongbaseballfanandtheauthororcoauthorofmorethan
125books.
R
E
M
Y
|
S
A
N
D
L
E
R
Lyons Press
Guilford, Connecticut
www.LyonsPress.com
Lyons Press is an imprint
of Globe Pequot Press
Lyons
Press
Cover design by Bret Kerr | Front cover photograph (Fenway Park) Corbis Images
Printed in the United States of America
blank_portfolio_V7.indd 3 7/4/11 4:17 PM
Books 3
Advertising 23
Marketing Collateral/Tradeshow 27
Web Design/Multi-Media 36
Illustrations/Photography 37
Kudos 40
This is a delightful bookmore fun than being a Dungeon Master to a group of
high-level mages and thieves.A. J. Jacobs, New York Times best-selling author
of The Know-It-All and The Year of Living Biblically
Witty, downright funny, poignant, honest and . . . well, wistful. Anyone who has
ever embraced escapism will understand, and those who havent taken that
leap of imagination will want to after reading Fantasy Freaks and Gaming Geeks.
Reading Ethan Gilsdorfs tale conjured my own Dungeons & Dragons and fantasy
experiences, vividly. R.A. Salvatore, New York Times best-selling author of
The Dark Elf Trilogy, and lead storyteller of 38 Studios game company
A fun, quirky, and fresh perspective for those wanting to know more about the
amazing world of gaming. David Brin, winner of the Nebula, Hugo, and Locus
Awards, and author of The Postman, Kiln People, and The Transparent Society
Ethan Gilsdorfs quest for himself leads through the fantasy world of millions
of gamers in a breathless adventure/quest/memoir that is uniquely contemporary.
This is at once a primer on the world of gaming, a self-help manual, and a
wistful meditation on the passing of real time in a (nearly) virtual world.
Andrei Codrescu, NPR commentator and author of The Posthuman Dada Guide
An orcs-and-all journey through geekdom, told with affection for every elf, wizard, and
Dungeon Master it meets along the way. Fantasy Freaks and Gaming Geeks is for any-
one whos ever been lured by the enchantment and secrets of faraway fantasy worlds;
it gives a personal face to the cloak-swishing, wand-yielding, lightsaber-rattling
gamer in us all. Melissa Anelli, author of Harry, A History: The True Story of a
Boy Wizard, His Fans, and Life Inside the Harry Potter Phenomenon
An Epic Quest for Reality Among Role Players,
Online Gamers, and Other Dwellers of Imaginary Realms
US $24.95 / CAN $31.95
THE
LYONS
PRESS
(continued from front fap)
Delving deeper and deeper into geekdom, our
noble hero plays WoW for weeks on end. He travels to
pilgrimage sites: Tolkiens hometown, movie locations,
castles, and archives. He hangs out with Harry Potter
tribute bands. At a LARP, he dresses as a pacifst monk
for a weekend. He goes to fan conventions and gaming
tournaments. He battles online goblins, trolls, and sor-
cerers. He camps with medieval reenactors12,000
of them. He becomes Ethor, Ethorian, and Ethor-An3.
He sews his own tunic. He even plays D&D. What he
discovers is funny, poignant, and enlightening.
After playing Dungeons & Dragons religiously in the
1970s and 1980s, Ethan Gilsdorf went on to become
a poet, teacher, and journalist. Based in Somerville,
Massachusetts, he publishes travel, arts, and pop
culture stories regularly in the New York Times, Bos-
ton Globe, and Christian Science Monitor, and has
been published in other magazines and newspapers,
including National Geographic Traveler, Psychology
Today, and the Washington Post. He has also been a
guest on talk radio as a fantasy and escapism expert.
Follow Ethans adventures at www.ethangilsdorf.com.
Cover design by Bret Kerr
Front cover image courtesy of the author; axe, spine background
and parchment Shutterstock; back cover: top left and right by author;
bottom right top (Klingon Col Kasak zanti-Septaric) Dave Nelson,
bottom right Saul Zaentz Co.; bottom left by the author; bottom left
top courtesy of Harry and the Potters; background map by the author
The Lyons Press
www.LyonsPress.com
The Lyons Press is an imprint
of The Globe Pequot Press
Fantasy. Science fction. Role-playing games.
Tens of millions of people around the globe turn away
from the real world to inhabit others. Movie fan-
freaks design costumes and collect Lord of the Rings
action fgures. Some attend comic book conventions
and Renaissance fairs, others play live-action role-
playing games (LARPs). The online game World of
Warcraft (WoW) has alone lured twelve million users
worldwide. Even old-school role-playing games such
as Dungeons & Dragons (D&D) are still wildly popular.
Who are these gamers and fantasy fans?
What explains the irresistible appeal of such
escapist adventures? And what could one man
fnd if he embarked on a journey through fantasy
world after fantasy world?
In an enthralling blend of travelogue, pop
culture analysis, and memoir, forty-year-old
former D&D addict Ethan Gilsdorf criss-
crosses America, the world, and other
worldsfrom Boston to Wisconsin,
New Zealand to France, and Planet
Earth to the realm of Aggramar. On
a quest that begins in his own geeky
teenage past and ends in our online gam-
ing future, he asks gaming and fantasy geeks how
they balance their escapist urges with the kingdom
of adulthood. He questions Tolkien scholars and me-
dievalists. He speaks to grown men who build hob-
bit holes and speak Elvish, and to grown women who
play massively multiplayer online games. He seeks
out those who dream of elves, long swords, and he-
roic deeds, and mentally inhabit faraway magical
lands. Gilsdorf records what lures themold, young,
male, female, able-bodied, and disabledinto fan-
tasy worlds, and for what reasons, whether healthy,
unhealthy, or in between.
(continued on back fap)
Forget FrodoEthan Gilsdorf guides readers
through fantasy lands far more enchanting than
anything youll fnd in Tolkiens books.
Pagan Kennedy, New York Times Notable author
b
y W
e
n
d
y H
a
rrin
g
to
n
ETHAN GILSDORF
fantay_mech_sized_v3.indd 1 6/25/09 4:37:32 PM
Fantasy Freaks and Gaming Geeks
hardcover | 4c matte with spot gloss
Client: Lyons Press
Software used: InDesign CS3, Photoshop CS3,
Illustrator CS3
After careful research into book styles popular with
the intended demographic, I chose a picture of the
author when he was 15 and a bold type treatment
that evokes a maze of letters. Prior to release the
book cover has received universal kudos on Facebook
groups for the book and within the industry. I also
created an animated book trailer based on the cover.
Author website banner Book Trailer on YouTube (short version)
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

5
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
6 7
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
US $16.95 / CAN $21.50 TwoDot
www.GlobePequot.com
TwoDot is an imprint of
The Globe Pequot Press
Thirty-six true tales of the desperadoes, gunslingers,
and bad guys who made the Wild West wild
Its wilderness notwithstanding, the Wild West was not necessarily a place to go in
search of peace. While many settlers were decent folk, the American frontiers wide
open spaces also attracted unsavory characters in disproportionate numbers, many
on the run looking for places to hide while they went on snubbing the law. Badasses
of the Old West brings together in one compelling volume tales of the thirty-six
worst (and best) robbers, rustlers, and bandits who shaped the history of the Wild
West. From the famous, such as Billy the Kid and the Wild Bunch, to the lesser-
known but still colorful and wicked Charles Brown and Bud Stevens, it compiles
the stories of the most notorious black-hat wearers of a notorious age. Here are just
some of the fascinating and forbidding faces youll meet:
Bud Stevens, whose murder of a cattle kings son rang a death knell for an
entire South Dakota town
William Quantrill, the terror of Civil Warera Missouri
Legendary bandits Frank and Jesse James
Cold-blooded Sam Brown, who sneered while cutting out a mans heart but
screamed in terror when the tables turned
Jack Slade, who was such an enigma across much of the Westa
composite of gentleman and murdererthat he charmed both Mark Twain
and Buffalo Bill
Cover design by Bret Kerr | Front cover image courtesy of Library of Congress, back cover image Shutterstock
B
A
D
A
S
S
E
S

O
L
D

W
E
S
T
Edited by Erin Turner
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

C
o
v
e
r

D
e
s
i
g
n
7
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
7
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
8
Warning SIgns
paperback | 4c glossy
Client: Globe Pequot Press
Illustrator CS3
Adhering to the Self-Help category conventions - I
produced a bold book that was telegenic on The
Today Show and other tv appearances.
the cover featured on The Today Show
Curiosities series re-design
paperback | 4c matte with spot gloss
2008 Graphic Design USA Award Winner
Software: InDesign CS3, Photoshop CS3, Illustrator CS3
My inventive re-design of this best-selling but visually stale
series boosted sales across the board and won a 2008
Graphic Design USA award. The theme of the nostalgic
curiosity box was carried throughout. I also designed the
interior of the book. I made the cover inventive, but easily
customizable in 6 places per state.
customizable ad campaign
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

s
e
r
i
e
s

d
e
s
i
g
n
9
NY Curiosities author Cindy Perman. (CindyPerman.com)
Cheap Bastards redesign
paperback | 4c matte with
spot gloss
Client: GPP Travel
Above is a re-design for the Cheap
Bastards series - with the directive
being to make it appeal to a younger
audience.
Spot metallic inks are chosen for each
title to complement the photograph
choices.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
10
Secrets of Living the Good LifeFor Free!
CHEAP BASTARDS
Boston
K
r
i
s

F
r
i
e
s
w
i
c
k
C
H
E
A
P

B
A
S
T
A
R
D
S
US $14.95 / CAN $18.95
GPP Travel is an imprint of

www.GlobePequot.com
F
r
i
e
s
w
i
c
k
THE
2
n
d

E
d
i
t
i
o
n
Think you have to earn big bucks to live big in Beantown?
Live Large for Less!
Think again.
Cover design by Bret Kerr | Cover images Shutterstock
Boston is full of free and ridiculously inexpensive stuffyou just
need to know where to look. Leave it to The Cheap Bastard to
uncover all the ins and outs and exclusive bargains to be had and
to tell you the real deal with wit and humor.
The Cheap Bastards Guide to Boston will show you:
Howtogainfreeentrancetoplays,flms,concerts,
and museums
Wheretofndfreeorlow-costclassesinanythingfromyoga
to sailing
Wheretofndhalf-pricemealsandfreefood,includingclam
chowder,beer,andburgers
Howtogetalow-costhaircut,colortreatment,manicure,
or massage
WithThe Cheap Bastards Guide to Boston,anyonecanenjoythe
good life!
Kris Frieswick, who has lived in Boston on and off for more than twenty
years, is a humor, business, and lifestyle writer; an award-winning humor
columnist; and a stand-up comedienne. She is a regular contributor to
numerous magazines, including Boston Globe Magazine, the Economist, Worth,
Arrive, Southwest Airliness Spirit,andBoston. She lives in Bostons South End.
B
o
s
t
o
n

www.GlobePequot.com
Secrets of Living the Good LifeFor Free! Secrets of Living the Good LifeFor Free!
US $14.95 / CAN $18.95

www.GlobePequot.com
O
e
h
l
s
e
n
C
h
i
c
a
g
o
2
n
d

E
d
i
t
i
o
n
Think you have to earn big bucks to live big in the Windy City?
Live Large for Less!
Think again.
Cover design by Bret Kerr | Cover images Shutterstock | Printed in the United States of America
Chicago is full of free and ridiculously inexpensive stuffyou just need to know
where to look. Leave it to The Cheap Bastard to uncover all the ins and outs and
exclusive bargains to be had and to tell you the real deal with wit and humor.
The Cheap Bastards Guide to Chicago will show you:
Howtogainfreeentrancetoplays,concerts,museums,and
television tapings
Wheretofndfreeclassesinanythingfromyogatotaxpreparation
Wheretofndhalf-pricemealsandfreefood,includingchocolate,
pizza,andtamales
Howtogetafreehaircutorcolortreatment,oralow-costmanicure
or massage
WithThe Cheap Bastards Guide to Chicago,anyonecanenjoythegoodlife!
As a journalist for general interest and trade publications, Nadia Oehlsen has
publishedmanyhow-toarticlesovertheyears,includinghowtoprocesschemi-
cals, how to fx bicycles, how to clean body parts from crime scenes, and the
various methods one might employ to pay for goods and services. She prefers
explaining how nottopay.Asafreelancer,shehasdevelopedthecriticalcareer
skill of living in stylish comfort by acquiring other peoples trash. She lives and
works in Chicago.
Chicago
THE
N
a
d
i
a

O
e
h
l
s
e
n

THE

www.GlobePequot.com

b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
11
Rodeo Cowgirls, Trick Riders, and other
Performing Women Who Made the West Wilder
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

C
o
v
e
r

D
e
s
i
g
n
12
We, Robot (left)
paperback | 4c matte with spot gloss on metallic paper
Lyons Press
Working closely with the author - I researched art and designed a cover
that would appeal to the books demo and read well at various sizes.
We, Robot (top)
Lyons Press
Developed an innovative look in a crowded genre.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
13
A
h
e
a
r
n

|

H
o
r
a
n
US $16.95/$18.95
Cover Design by Bret Kerr
Lyons Press
www.LyonsPress.com
Frank M. Ahearn is an internationally renowned
veteran privacy consultant in the business of
helping people who want to start a new life. Together
with Eileen C. Horan, he runs AhearnSearch.com,
a global skip-tracing company, and Disappear.info,
which works with people and organizations in fulfll-
ing their privacy needs. He has been featured in more
than ffty newspapers and magazines worldwide,
including GQ, the London Times, and Die Welt, and as
far off as China, Australia, New Zealand, Germany,
Italy, Portugal, Croatia, and Hungary. He has been a
guest on over one hundred radio shows and on BBC
and CNN television programs. Born and bred in the
Bronx, Ahearn divides his time between California
and New York City, where Horan resides. Visit Frank
at frankahearn.com.
The authoritative guide to disappearing
insider tips, tools, and techniques
Want to disappear or simply hide your personal information from
would-be thieves and stalkers? How to Disappear is the ultimate guide to
protecting your family, yourself, and your identity. The worlds top privacy
consultant covers everything from tools for disappearing to discovering
and eliminating the nearly invisible tracks and clues we leave wherever
we go. Sharing decades of trade secrets, Frank M. Ahearn describes the
three keys to disappearing, tells you everything you need to know about
your digital footprint, discusses the dangers and opportunities of social
networking sites, and shows you how to disappear fromanyone who might
do you harm.
Frank M. Ahearn built his frst career by
fnding people who didnt want to be found
from philandering celebrities to a certain
White House intern (Monica Lewinsky) before
anybody had heard of her, as well as countless
cheaters, frauds, and bad guys. Using the skip
tracer techniques he developed in the process,
Ahearn embarkedon a secondcareer counseling those
who wanted not to be found. If youve ever fantasized
about disappearingliterally dropping out of sight or
just eliminating the traceable evidence of your
existenceHow to Disappear is your guide.
In a world-wise, straight-talking, wryly humorous
narrative, Ahearn provides feld-tested tips, tools,
and techniques for maintaining privacy, as well
as strategies for protecting personal information
and preventing identity theft. Youll learn key tac-
tics such as misinformation (destroying all the data
known about you), disinformation (creating fake
trails), and reformation (getting where you want to be
without leaving clues). Throughout, Ahearn shares
real-life stories of his fascinating careerfrom
nabbing adulterous celebrities to helping abuse
victims fnd safety.
An indispensable resource not just for those deter-
mined to be anonymous, but for almost anyone in
the brave new world of online information, How to
Disappear sums up Ahearns dual philosophy: Dont
break the law, but know how to protect yourself.
PRAISE FOR FRANK M. AHEARN
Ever thought you might need to slip quietly off the radar?
Meet Frank M. Ahearn, Americas leading skip tracer, and
now its most improbable guardian angel.London Times
ERASE YOUR DIGITAL FOOTPRINT,
LEAVE FALSE TRAILS, AND
VANISH WITHOUT A TRACE
Frank M. Ahearn
with Eileen C. Horan
FROMTHE
WORLDS
TOP EXPERT
Dissapear_mech_sized.indd 1 6/29/10 5:44 PM
How to Disappear
Lyons Press
Worked closely with senior decision makers
to develop a marketing position for the book
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
14
Speaking Ill of the Dead - series design
Client: The Lyons Press
An appealing redesign of series that
mixes a photo realistic look with archival photos and witty typography.
US $16.95 / Canadian $18.95
Illustrations courtesy of Montana Historical Society
Globe Pequot Press
www.globepequot.com
at the badly behaved characters who
shaped the history of Montana through
their deeds and misdeeds
Speaking Ill of the Dead: Jerks in Montana History features
twenty-seven short profles of notorious bad guys, perpetrators of
mischief, visionary if misunderstood thinkers, and other colorful
antiheroes from the history of the Treasure State. It reveals the dark
side of some well-known and even revered characters from Montanas
pastboth part-time Jerks and others who were Jerks through and
through. They include:
Touissant Charbonneau, erstwhile husband of Sacagawea

and foolish counterpartto her efforts for the Lewis and
ClarkExpedition
Sir St. George Gore, who left a trail of destruction in his wake
during a nineteenth-century hunting expedition
Notorious cannibals Boone Helm and Liver-Eatin Johnston,

who took survival to the extreme and lived by their own rules
Authors Dave Walter, Jon Axline, Jodie Foley, Ellen Baumler,
Salina Davis, Kristin L. Gallas, Angie Gifford, Lyndel Meikle, and
Anne Sturdevant all contributed to this volume of Montana history.

S
p
e
a
k
i
n
g

i
l
l

o
f

t
h
e

D
e
a
D

J
e
r
k
s

i
n

M
o
n
t
a
n
a

H
i
s
t
o
r
y
Montana
Dave Walter, Jon Axline, Jodie Foley,
Ellen Baumler, Salina Davis,
Kristin L. Gallas, Angie Gifford,
Lyndel Meikle, and Anne Sturdevant
Montana_jerks_final2.indd 1 6/14/11 3:36 PM

Green, Inc. hardcover | 4c matte with
spot gloss | 1c endsheets
Illustrator CS3
I chose a bold, iconic photo approach to illustrate a
complex subject about excesses in the environmen-
tal NFP world. The book was featured on the NY-
Times web site. I added to the package by designing
custom endpapers in Illustrator that were made up
of a subtle pattern of dollar signs.
In spring 2006, Christine MacDonald left journal-
ism for a dream job at Conservation International,
one of the worlds largest environmental organi-
zations. Soon after she reported to the groups
Washington ofces, it became all too apparent
to her that something is rotten in todays clubby,
well-upholstered world of conservationists.
Green, Inc. is a riveting rst-person account
of an eco-warriors travails at the crossroads of
the nonprot and corporate worldsone that will
shock anyone who has ever made a donation to
an environmental group.
NGOs that once dedicated themselves solely
to saving pandas and parklands today vie for the
favors of mining operations, logging companies,
and homebuilders. Among the most generous
donors are the biggest environmental scofaws
of allenergy conglomerates. Being a leading
conservationist today means (in addition to a
six-gure salary) scuba diving with rock stars
and partying with corporate scions and celeb-
rity journalists aboard gas-guzzling private jets
and yachts.
How do conservationists justify such deal-
ings? The most common refrain: being tight
with corporate leaders will help them change
their polluting ways. However, argues MacDon-
ald, the companies are beneting far more than
endangered species. While providing an essential
overview of the global environmental movement,
she centers her story on what goes on inside the
worlds top conservation groups, examining the
truth to claims that they have allowed themselves
to be silenced by corporate dollars as environ-
mental crisis looms.
MacDonalds fast-paced narrative ows
from carefully checked facts, her own powerful
rst-hand anecdotes, and interviews with other
insiders. A scandalous snapshot from inside a
good cause gone bad, Green, Inc. comes at a
time when global warming nears the point of no
return and more people than ever are awakening to
the consequences.
In Green, Inc. she lays bare the truth about the well-heeled life-
styles of the worlds top conservationists and their dubious rela-
tionships with the corporate world. This scandalous snapshot from
inside a good cause gone bad scrutinizes the dealings of:
Environmental organizations that together have more than
15 million members and operate in over 100 countries
including Conservation International, World Wildlife Fund, The
Nature Conservancy, The Natural Resources Defense Council,
The Conservation Fund, Environmental Defense Fund, Sierra
Club, Defenders of Wildlife, National Audubon Society, and
Greenpeace
Leading conservationists, such as Peter Seligmann, Conserva-
tion Internationals cofounder, chairman, and CEOrenowned
for his jet-setting ways and his nesse at cultivating ties with
big corporations; and Adam Werbach, the former Sierra Club
president, who defected in 2006 to work as a consultant
for Wal-Mart, which hed once called a virus, infecting and
destroying American culture.
E. I. du Pont de Nemours & Co., General Electric, Eastman Kodak,
ExxonMobil, Nissan, and Dow Chemicalwhich donate millions
of dollars to top environmental groups in return for their lavish
praise despite being named as among Americas top ten worst
corporate air polluters.
Christine MacDonald, a journalist who has writ-
ten for the Boston Globe, Los Angeles Times,
Dallas Morning News, and Chicago Tribune, was
formerly manager of the Media Capacity Building
Program of Conservation Internationals Global
Communications Division. She lives in Washing-
ton, D.C.
The Lyons Press
www.LyonsPress.com
The Lyons Press is an imprint
of The Globe Pequot Press
Cover photograph Shutterstock
Author photograph courtesy of Alberto Roblest
ISBN: 978-1-59921-436-8
$24.95 US / $27.50 CAN
E
A
N
In 2006, journalist Christine MacDonald
began a dream job at one of the worlds
largest environmental organizations.
She was in for a shock.
[A] scathing indictment of the surprising proigacy and complacency
of some of the worlds top environmental organizations....[I]mpossible
to ignore. Publishers Weekly
M
A
C
D
O
N
A
L
D
781599 214368
alternate concept
Green_endsheets.indd 1 7/31/08 4:33:42 PM
detail of endsheets
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
15
NYTimes.com
Girl on the Rocks paperback | 4c matte with spot
gloss
Software used: InDesign CS3, Photoshop CS3, Illustrator CS3
Employing strong, clean typography and a modern color palette - I
made this book appeal to the intended demographic. I also added
stylized grid lines to the photo to accentuate the theme and add to
the look of the look. The cover elements were carried throughout
the book to produce a cohesive, hip package.
FALCON
GUIDES
falcon.com
FalconGuides
is an imprint of
ISBN: 978-0-7627-4518-0
$19.95 US / $21.95 CAN
E
A
N
Cover Design by Bret Kerr | Photos Ben Moon
From one of the worlds
leading female climbers,
advice and inspiration
for women who seek to
discover the sport for
themselves
Katie Brown is the young woman Rock & Ice magazine
dubbed The Best Female Climber of the Millennium. An
infuential and groundbreaking climber among both genders,
she began climbing at age thirteen and quickly dominated
competition at the national and international levels. Now in
her mid-twenties, she is a freelance writer and the author of
Vertical World (FalconGuides). When not traveling the world
as an elite professional climber, she lives in Moab, Utah.
Ben Moons photographs on rock climbing, surfng, and
other outdoor pursuits have been featured in virtually
every major national outdoor magazine, from Outside and
Rock & Ice to Mens Journal and National Geographic Adventure.
He lives in Bend, Oregon.
I started clIMBIng when I was thIrteen
in a climbing gym full of boys. In the beginning,
too intimidated to step in, I would mostly
watch as the boyswell, men reallyboul-
dered. eventually, however, I got used to the
guys and began participating. . . . In turn, the
guys got used to the tiny girl who was always
hanging around watching.
from the Preface
For women intrigued by the sport oF climbing but
intimidated by its male dominance and stereotype
as extreme, girl on the rocks is a monumental
and essential resource, providing instructions on
technique, strength, and mental agilityfrom a
womans perspective.
through the sage advice of one of the worlds foremost
female climbers and the lens of an internationally
acclaimed photographer, women learn that climbing
is more fun than dangerous, that overcoming fear
can boost self-esteem, and that the ftness benefts
are tremendous. most women learn climbing from
men, but the sport is different for a womanboth
physically and psychologicallyand it is empowering
for women to learn about climbing from girls
whove been on the rocks themselves. bringing
the sport to life alongside the books numerous
color photos, Katie browns interviews with female
climbersfrom a young girl to a sixty-something
professional climberreveal, on a more intimate
level, what the sport has done for them.
B
r
O
W
N
M
O
O
N
a womans guide to climbing with strength, grace, and courage
k
a
t
i
e
a
w
o
m
a
n
s
g
u
id
e
t
o
c
lim
b
in
g
w
it
h
s
t
r
e
n
g
t
h
, g
r
a
c
e
, a
n
d
c
o
u
r
a
g
e
photos by ben moon
k
a
t
i
e
a
w
o
m
a
n
s
g
u
id
e
t
o
c
lim
b
in
g
w
it
h
s
t
r
e
n
g
t
h
, g
r
a
c
e
, a
n
d
c
o
u
r
a
g
e
photos by ben moon
GirlRocks_mech_sized_v2.indd 1 6/26/08 3:09:06 PM back cover
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
16
Women of Rock
4c glossy calendar
I worked with the editor and photgrapher and sales
from the early stages of the project to come up with a
catchy design and wayts to promote the calendar.
I also designed a micro-site in Flash and edited/did
post-prooduction on a series of promotional videos
that have 40k+ views on YouTube.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
17
Discover the essence of the Rockies
through ED COOPERS lens.
Celebrate the remarkable Rocky Mountains
with this stunning photographic feast that
takes us from the Canadian border at Idaho
and Montana to the Mexican border at Big
Bend National Park. Author, photographer, and
legendary climbing bum ED COOPER brings
Americas most iconic mountain range to life,
passionately zeroing in on the heart of the
Rockies, including most of the better known
subranges, and capturing views of the highest
peaks in Idaho, Montana, Wyoming, Colorado,
Utah, Arizona, and New Mexico.
In keeping with his sensibilities as a moun-
taineer and climber, Cooper provides the most
current and relevant geodetic data for every
featured peak, including newer, corrected
altitudes that reect more accurate measuring
by the National Geodetic Survey. Readers can
now easily look up each peak on topographic
maps or viewthemin stunning three-dimensional
display using tools such as Google Earth
thanks to Coopers impressive collection of
data found at the end of each chapter.
Unlike any other book on the Rocky Mountains,
Soul of the Rockies focuses exclusively on the
mountains themselves rather than dwelling on
related themes such as ora, fauna, mining,
logging, and history. It is quite simply a
distillation of the best views the Rockies have
to offer, revealing through this spectacular
work all the glory of Americas largest
mountain range.
Ed Cooper was a pioneer during the Golden
Age of North American climbing in the 1950s
and early 1960s. His daring accomplishments
in the American West and Canada have become
legendary. For many years he continued to pur-
sue the continents great peaks. In more recent
years, camera in hand, he has produced awe-
inspiring mountain photographs that are in
league with the works of Ansel Adams and
Bradford Washburn. Ed is the author of the ac-
claimed Soul of the Heights: 50 Years Going to
the Mountains (FalconGuides), and his photos
have graced the covers of Audubon, Arizona
Highways, Backpacker, National Geographic,
and Sierra. He and his wife, Debby, live in
Sonoma, California.
Cover photo of Crestone Peak (front cover) and
Crestone Needle (back cover) in Colorado Ed Cooper
Author photo David Buchholz
Printed in China
FALCON
GUIDES
falcon.com
FalconGuides
is an imprint of
ISBN: 978-0-7627-4941-6
$39.95 US / $43.95 CAN
E
A
N
Ed Cooper
C
o
o
p
e
r
Coopers mountain photos are so sharp you
can almost feel the granite and the crunch of
snow under your crampons.
Karen Sykes, Seattle Post-Intelligencer
Ed Coopers vision, photographic skill, and
knowledge of our scenic resources are unexcelled.
Fred Beckey, mountaineering author and
unofcial world-record holder for rst ascents
In Soul of the Heights, Ed Cooper revealed his story
as a pioneering climber with a passion for, and life-
time dedication to, the majestic mountains of North
America. Here, he brings the continents most iconic
mountain range to life, zeroing in on its heart. In a
stunning photographic feast that takes us from
the Canadian border at Idaho and Montana to the
Mexican border at Big Bend National Park, Soul of
the Rockies provides a distillation of the best views
the Rockies have to offer, with evocative cameo
descriptions of many of the highest, most familiar, and
most relevant peaks. All their glory shines through in
this spectacular work.
Soul of the Rockies
P o R t R a i t S o f a me R i c a S L a R g e S t mo u n ta i n R a n g e
Fromthe author of the acclaimed Soul of the Heights, a stunning
photographic celebration of the remarkable Rocky Mountains
Soul of the Rockies
hardcover | 5c matte with spot gloss
Client: Falcon Guides
For this $40 coffee table book, I cam up with the inventive direction of
running the cover photo across to the back cover.
I also utilized a spot metallic ink plus spot gloss plate to add to the high
end feel. I had to do color correction and cloning work to the authors
photo to achieve the proper effect.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
18
Quick Escapes series design | 4c matte with spot gloss
Client: GPP Travel
I re-designed this best-selling travel series by giving it a
more sophisticated look with a limited color palette, and strong typography
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

s
e
r
i
e
s

d
e
s
i
g
n
19
N
e
w

Y
o
r
k

C
i
t
Y
8th edition
Q
U
I
C
K

E
S
C
A
P
E
S
F
R
O
M

Globe Pequot Press
www.GlobePequot.com
Weve done the planning. You do the packing.

When you only have a few days to get away, why spend half your time
preparing? Quick Escapes
From New York City frees you from the de-

tails and puts you on the road to an enjoyable time away from home.
Inside youll fnd twenty quick getaways within driving distance of the
New York City metro area. With this guide, youll fnd enough variety to
suit every budget and taste.

Features:
Easy-to-follow itineraries for 36- to 48-hour minivacations
Recommendations for the best places to visit, dine, and sleep
Options for a variety of interests
Accurate driving directions and route maps
Information on festivals and special events
Susan Farewell, a former travel editor for Cond Nast Publications,
has published travel articles in many magazines and newspapers.
In 2009, she launched an online magazine, farewelltravels.com.
She lives in Westport, Connecticut.
Cover image of Fire Island Lighthouse Shutterstock
QUICK ESCAPES
FROM
New York CitY
t H e B e S t we e k e N D G e t A wA Y S
New York CitY
US $14.95/$16.95

Globe Pequot Press
www.GlobePequot.com
S
u
S
A
N
F
A
r
e
w
e
l
l

QuickEscapes_NY.indd 1 3/8/10 12:08 PM
S
A
N

F
R
A
N
C
I
S
C
O
7th Edition
Q
U
I
C
K

E
S
C
A
P
E
S
F
R
O
M

Globe Pequot Press
www.GlobePequot.com
Weve done the planning. You do the packing.

When you only have a few days to get away, why spend half your time
preparing? Quick Escapes
From San Francisco frees you from the

details and puts you on the road to an enjoyable time away from home.
Inside youll fnd thirteen quick getaways within driving distance of
San Francisco. Take the Wine Road to the sea and explore Sonoma
and Napa valleys. Enjoy the scenic coastal towns and the worlds
tallest redwoods along the Avenue of the Giants. Explore the history and
museums of Monterey. With this guide, youll fnd enough variety to
suit every budget and taste.
Featuring:
Easy-to-follow itineraries for36-to 48-hourminivacations
Recommendations forthe bestplaces tovisit,dine,andsleep
Options foravariety ofinterests
Accuratedriving directions androute maps
Informationonfestivals andspecialevents
Karen Misuraca is a travel, golf, and outdoor writer based in Sonoma,
in the heart of Californias Wine Country. She is the author of six
books, including Fun with the Family Northern California (GPP Travel).
Cover image of the Pidgeon Point Lighthouse, Monterey, CA Shutterstock
QUICK ESCAPES
FROM
SAN FRANCISCO
T H E B E S T WE E K E N D G E T A WA Y S
SAN FRANCISCO
US $14.95/CAN $18.95

Globe Pequot Press
www.GlobePequot.com
K
A
R
E
N
M
IS
u
R
A
C
A
blank_portfolio_V7.indd 19 7/5/11 9:35 AM
Full Count
paperback | 4c glossy
Software used: InDesign CS3,
Photoshop CS3, Illustrator CS3
For this book of Mets poetry, I echoed the
iconic logo, adding dimensional elements +
a vibrant title treatment and superimposed
one of the authors poems into the modifes
skyline. The inside covers ran orange as well
to add to the package.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
o
v
e
r

d
e
s
i
g
n
20
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

K
u
d
o
s
21
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

t
e
x
t
b
o
o
k

d
e
s
i
g
n
21
Textbook covers for Prentice Hall Science Explorer
Client: Pearson Education, Boston, MA
Software used: InDesign CS2, Photoshop CS2
These are custom textbook covers I designed, using an established series tem-
plate, while working for Pearson Education. I organized launch meetings with
marketing and editorial departments to brainstorm meaningful state-specifc
images, directed photo researchers and picked the most effective photos and
color-corrected them and gave them treatments in Photoshop. I found the
Georgia (top right) lighthouse image on Flickr and did heavy cloning work in
Photoshop to extend the left side of the picture three inches.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

b
o
o
k

d
e
s
i
g
n
22
BackyardBirds New pp.indd 2 11/9/10 11:02 AM
Backyard
Birding
Randi Minetor
Photographs by Nic Minetor
A Complete
Visual Guide
to Attracting and
Identifying Birds
Have Lori
check
and
smooth
silos
Contents
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Introduction: Nature at Your Door. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
01 Backyard Birding Essentials . . . . . . . . . . . x
A Clear View . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
A Field Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Binoculars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Spotting Scopes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Build a Blind. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Keep a Yard List . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
02 Food for the Birds . . . . . . . . . . . . . . . . . . . . . x
What Birds Eat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Choosing Seed Blends . . . . . . . . . . . . . . . . . . . . . . . . x
Suet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Nectar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Fruit and Nuts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Mealworms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
03 Bird Feeders and Optimal Placements . . x
Tube Feeders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Hopper Feeders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Window Feeders . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Nectar Feeders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Suet Feeders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Platform Feeders . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Feeder Maintenance . . . . . . . . . . . . . . . . . . . . . . . . . x
04 Neighborhood Watering Hole . . . . . . . . . . x
Choosing a Birdbath . . . . . . . . . . . . . . . . . . . . . . . . . x
Pedestal Birdbaths . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Dish Birdbaths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Your Own Fountain . . . . . . . . . . . . . . . . . . . . . . . . . x
Your Own Pond . . . . . . . . . . . . . . . . . . . . . . . . . . . . x
Introduction
Nature at Your door
Teyre out there every day, fashing through your yard on the wing or perch-
ing, inquisitive, in a tree above you while you putter in your garden or enjoy
a cool drink on your patio. Tey collect on the utility wires above your apart-
ment or suddenly congregate around puddles on your front walk.
Winter locks your yard in an icy stasis, but still the birds arrivegathering
to huddle in a shrub, taking refuge just inside a hole in your shed, or poking
through tree litter scattered on the snows frosty surface. One morning, as the
days grow longer before the cold relents, youre awakened by the clear glissando
of a northern cardinal, the frst herald of approaching spring.
Birds telegraph the change of seasons, they clear last years berries of of your
bushes and reduce the number of grubs in your lawn, and they brighten your
mornings with their song. Tey already share your backyard and your neighbor-
hood with you, but you havent formally invited themover for dinner.
Luckily, its never too late to do so.
Why do more than sixty-eight million people in America watch birds? Per-
haps its the birds seemingly infnite diversity in limitless combinationsthe
remarkable variety of sizes, colors, songs, and behavior patterns we can observe.
Once we look beyond the sooty pigeons at the bus station or the starlings soaring
in synchronized focks over congested highways, the diversity of this family of
the animal kingdom is staggering. In North America alone, we can count more
than 950 bird species that either breed in the United States (sans Hawaii) and
Canada, or put in regular appearances around the continents fringes as they drift
over fromfaraway shores.
Dedicated backyard birders in nearly every state and province can tell you
that over the course of a year, you might see more than seventy diferent species
in your own yardfromhawks, geese, and gulls passing overhead to many vari-
eties of sparrows, fnches, and other small birds at your feeders and in your shrubs
and trees. If youre fortunate enough to live on the edge of a pond or lake, in a
farming community, or near a desertor if you have a large property with many
treesyour backyard visitors may expand to number more than one hundred
diferent species.
207 Uninvited Backyard Guests
If youre feeding more seed and suet to squirrels than to your birds, youre not
alonevirtually every backyard birder faces the squirrel dilemma.
Squirrels remarkable fexibility, their ability to hang upside down by their
back feet while feeding, and their amazing prowess in leaping from trees to
feedersand not getting hurt if they miss and hit the groundall contribute
to their success. All of these skills also prevent us from foiling them for long.
To compound the problem, squirrels can climb smooth objects like poles,
balance on a wire or other slim avenue, and keep their footing on slick surfaces.
If they were not such nuisances at our bird feeding stations, we might be forced
to admire and revere these talented animals.
Tats why many manufacturers have invested large amounts of time and
money in research and development, just to help backyard birders keep the squir-
rels out of their birds food.
Te result is a parade of products that can turn your squirrel probleminto a
source of endless amusement.
FEEdERs THAT WORk
Spend an afternoon watching how your squirrels gain access to your feeders.
Do they jump up froma spot below the feeder? Do they walk the edge of your
neighbors fence and hop over to a feeder nearby? Or do they climb up through
a shrub thats close to the feeder? Te more you know about the access path,
the more likely it is you can solve the problem, often without any outlay of
funds. Here are feeder options that will work if you are looking to foil your
neighborhood squirrels. Weve tried many of these solutions, and some of them
do indeed do the job.
Trick Feeders
Trick feeders come in all shapes and sizes and in all price ranges. A popular
option is a feeder with a spinning bottomthat sends the squirrel fying when he
applies his weight to the perch. Most birding specialty stores carry this feeder,
which has a built-in rechargeable battery. No outdoor cord is required, but
Birding Tip: Wood is no good
Dont use wooden bird feeders! Squirrels chew through these
in a matter of hours, emptying them of their seed. Instead,
choose feeders made of hard plastic and/or metal, durable
materials that resist squirrels industrious teeth.
208 Backyard Birding
you will need to charge the battery
every so often. Once the squir-
rels learn that they cant get to the
food, they will back of.
Another option is a feeder
with spring-loaded perches. Tis
trick feeder (shown here) can hold
the weight of small birds. When
a squirrel puts its weight on the
perch, however, it gives way and the
squirrel slips to the ground. Squir-
rels lean quickly, so once theyve
determined the seed is out of reach,
they will lose interest.
Weight-activated feeders
A weight-activated feeder holds nearly ten pounds of seeds, but its perch bal-
ances delicately as if it were part of an old-fashioned scale. When more than
two small birds land on the perch, it rocks down and closes of the seed dis-
penser openings. Squirrels will try for days to fnd a way in, but the rugged
construction and sensitive perch mechanism keep them from accessing any of
the seed. Be sure to place this feeder a good distance from branches or other
feeders, so the squirrel cant keep its weight on another perch while trying to
get past this one.
A second option is a little mesh feeder, a perfect addition to a small garden,
which has a built-in spring that
responds to weight. Two or three
birds can use the perches and feast
on the seed inside, but squirrels
are too heavy. When they try to
climb on, the mesh lowers and
shuts of the feeders holes. Squir-
rels cant even climb on top and
reach down the feeder, as this will
close the feeder holes.
squirrel cage
Heres a caged feeder that lets
woodpeckers, nuthatches, spar-
rows, and other birds in, but
Spring-loaded perches
Suet feeder with a squirrel cage
dIY: CREATE YOUR OWN BAFFLE
Create your own baffes and deterrents out of
materials you may have around the house:
Wrap the feeder pole with metal fashing, which prevents squir-
rels from gaining a foothold as they climb.
If your feeder hangs from a clothesline or other line across your
yard, thread the chain or line through a series of plastic tubes,
cans, or other cylinders from one end to the other. When the
squirrel walks across on the way to the feeder, the tubes will
spin, dumping the squirrel on the ground.
Make your feeder pole out of PVC pipe. Squirrels cant get solid
footing on PVC material.
squirrel-Blocking solutions
Defeating the wily squirrel has become a hobby of its own, a high-spirited
struggle between humans and nature. Te wide-ranging list of solutions
involves various kinds of nontoxic chemicals, odor agents, alternate seed com-
binations, and even the old-fashioned catch-and-releaseall of which provide
the fun of watching squirrel behavior as they experience one product or process
after another.
Manufacturers now ofer many products at outdoor recreation, farm and
feed, and garden stores, with an even more inspired selection online (search
squirrel deterrents). Most backyard birders try these products sequentially, see-
ing what works and using another solution to augment whatever success the frst
one ofers.
How efective are all of these products? As in all felds of endeavor, some
solutions may prove very efective in one region of the country or against a par-
ticular squirrel species, while others may have no discernable efect at all.
Red pepper is a natural chemical in chile peppers called capsaicin, which
gives peppers their spicy heat. Squirrels appear to hate seed or suet coated with
capsaicinat least until they get used to it. Treated seed and suet are generally
a little more expensive than food that does not contain the hot chemical. Birds
in South America eat so many chile peppers that some species are called bird
peppers. It stands to reason that the birds will not be put of by capsaicin-treated
food, although these products receive mixed reviews frombackyard birders.
Other possible deterrents include a cloth bag or sock flled with mothballs,
placed in the path to feeders, rags soaked with ammonia, placed near feeders,
coyote urine (available in bottles), organic squirrel repellents, available at garden
APPENdIX C: QUICk ANd EAsY BIRd REFERENCE GUIdE
Brewers
Eastern
Northern
Red-winged
Mountain
Indigo
Yellow-headed
Western
Lark
Blackbird
Bluebird
Bobwhite Bunting
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

b
o
o
k

d
e
s
i
g
n
23
iii
Introduction and order copyright 2000, 2007, 2008 by Robert McCord
Te contents of e New Quotable Golfer are drawn from e Golf Fanatic and e Quotable Golfer.
ALL RIGHTS RESERVED. No part of this book may be reproduced or transmitted in any form by any
means, electronic or mechanical, including photocopying and recording, or by any information storage and
retrieval system, except as may be expressly permitted in writing from the publisher. Requests for permission
should be addressed to Te Globe Pequot Press, Attn: Rights and Permissions Department, P.O. Box 480,
Guilford, CT 06437.
Te Lyons Press is an imprint of Te Globe Pequot Press.
Art Direction by Jane Amara
Designed by Bret Kerr
Library of Congress Cataloging-in-Publication Data
Te new quotable golfer : the best things ever said by the pros and
dufers of the sport / edited and with an introduction by Robert McCord.
p. cm.
Includes index.
Rev. ed. of: Quotable golfer. Main Street ed. 2004.
ISBN 978-1-59921-319-4
1. Golfers--Quotations. 2. Golf--Quotations, maxims, etc. I. McCord,
Robert R. II. Quotable golfer.
GV967.Q84 2007
796.352--dc22
2007049970
10 9 8 7 6 5 4 3 2 1
C O N T E N T S
introduCtion .................................................... v
Chapter 1 On GoLf Defined ..................... 1
Chapter 2 On Beginnings .........................21
Chapter 3 On ObstaCLes ........................... 33
Chapter 4 On PraCtiCe ............................. 51
Chapter 5 On EQuipMent .........................63
Chapter 6 On the MentaL GaMe ............73
Chapter 7 On SWings ................................91
Chapter 8 On Putting ............................ 113
Chapter 9 On Mens Tours ..................... 129
Chapter 10 On WoMens Tours ................ 151
Chapter 11 On Caddies ............................ 165
Chapter 12 On MatChes ........................... 175
Chapter 13 On Course Design ................ 193
Chapter 14 On the GaMe Abroad .......... 207
Chapter 15 On Fans and the Media........217
Chapter 16 On Endings ............................ 229
indeX ................................................. 241
about the editor............................................. 249
QuotableGolf_flow1_5.indd 2-3 1/10/08 6:50:43 PM
113
Chapter Eight
ON PUTTING
112
. . . present day golfers have chopped down their
swing action to the barest essentialsgo back
and come down. Tis simplifcation occurred
because modern equipmenttailored heads, steel
shafts, frmer gripping, better distribution of
weight and torquepermits the development of
more power with less efort . . .
Doug Ford
PGATour professional
T
h
e
N
e
w
Q
u
o
tab
le
G
o
lfe
r
Pavins swing must be the swing
of the future, because
Charles Price
golf writer, commenting on a slumping Corey Pavin in the
1980s
I sure as hell havent
seen anything like it
in the past.
After my frst qualifying round in the 1963 British Ama-
teur Championship, I brashly told the astonished Scottish
reporter that the Old Course at St. Andrews was a goat
ranch, and if I played it a thousand times it would still be
a goat ranch! Tree days and seven rounds later, I realized
it was one of the greatest golf courses in the world.
Pete Dye
who has incorporated old style
architectural features into his golf course designs
205
O
n
C
o
u
rse
D
e
sign
In my experience, the decision to increase green speeds has
defnitely hurt the game of golf. Tis development has not only
caused many of the greens on the great golf courses to be nearly
unplayable, but has really hampered the ability of a number of
players to negotiate the new speed levels.
Pete Dye
golf course architect 204
While I have never met Pete Dye, I know him
well. He is 500 years old and has absorbed the
wisdom of the ages. He has a pointed hat and
a fowing robe embroidered with occult sym-
bols. When he speaks, he becomes extremely
animated, and gesticulates a lot with fashes of
blue static crackling from his long fngernails.
Peter Dobereiner
on golf course builder Pete Dye, whose
courses are sometimes considered diabolical
T
h
e
N
e
w
Q
u
o
tab
le
G
o
lfe
r
I know a one-shot fnishing hole is not usu-
ally well-regarded. But when a player stands on
that tee at East Lake, with the match square or
dormiethat drive calls for all there is in the
delicatessen department.
Bobby Joness father
regarding the eighteenth hole on
East Lake No. 1, a 200-yard par 3 across water
Im not going back to a place where they
never rake the goddamn bunkers.
Ben Hogan
after winning the 1953 British Open at Carnoustie
When hitting an approach When hitting an approach
putt, try to lay the ball into putt, try to lay the ball into
an imaginary three-foot circle an imaginary three-foot circle
around the hole. around the hole.
I feel a defnite hit with my right I feel a defnite hit with my right I feel a defnite hit with my right I feel a defnite hit with my right I feel a defnite hit with my right I feel a defnite hit with my right
hand on both long and short hand on both long and short
putts. I recommend a rather long putts. I recommend a rather long
and unhurried backswing in put- and unhurried backswing in put-
ting because it makes the stroke ting because it makes the stroke
smoother and eliminates the put- smoother and eliminates the put-
ting yips which sometimes besets ting yips which sometimes besets
golfers who have short, compact golfers who have short, compact
backswings. backswings.
Billy Casper Billy Casper
member of the PGA Hall of Fame member of the PGA Hall of Fame
119
O
n
P
u
ttin
g
118
If I could just putt. I might just
scare somebody, maybe me.
Jack Nicklaus
after two rounds of the 1986 Masters,
which he won a record sixth time
T
h
e
N
e
w
Q
u
o
tab
le
G
o
lfe
r
Te worse it gets,
the more likely you
are to miss again.
Dave Pelz with James A. Frank
from the article You Need a Ritual, Golf Magazine (1997)
T e more you miss, the worse it gets.
Book Design: Quotable Golfer
Client: Lyons Press
Software used: InDesign CS2, Photoshop
CS2, Illustartor CS2
For this re-design I signifcantly raised the aes-
thetic value of the book by making full use of
the 2 color possibilities. I utilized transparencies,
but kept a limited font selection of Gill Sans
and Adobe Caslon along with using illustra-
tions that were all stylized, most appear as silos.
I also adapted and created a number of original
illustrations to suit the project. The book won
positive remarks from customer reviews on
Amazon.com.

b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

K
u
d
o
s
24
George Plimpton paperback series
Client: Lyons Press
I developed a hip new look for the re-issue that featured historical shots of
Plimpton, complementary colors and textures and distinctive typography.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

K
u
d
o
s
25
US $12.95/CAN $16.95
Oneofbaseballsmostbelovedcommentators
pickstheforty-fourmostheroicRedSoxplayersever
WhobettertorankthebestRedSoxofalltimethanthepresidentofRedSox
Nationhimself?Here,JerryRemydoesjustthatforty-fourplayersinall,from
early-era legends such as Cy Young, Babe Ruth, Johnny Pesky, and Jackie
Jensen;andremarkableproslikeTedWilliams,TonyConigliaro,CarlYastrzemski,
Rick Burleson, Dwight Evans, Dennis Eckersley, and Wade Boggs; to modern
superstars like Roger Clemens and David Ortiz. Remy draws on his personal
memories and his analytical prowess to highlight what makes a given player a
RedSoxhero.Eachchapterisaccompaniedbyphotos,manyfromtheNational
BaseballHallofFame.
Remy also salutes ve special teams and two great moments in Red Sox history.
Finally, he turns his eye on an up-and-coming crop of young stars who may
somedaybeelevatedtoanevenhigherplateauasRedSoxHeroes.
Eminentlyreadable,painstakinglyresearched,andimbuedwiththerichhistory
oftheBostonRedSox,JerryRemysRedSoxHeroesisamustforanymember
ofRedSoxNation.
JerryRemyisalegendarybroadcasterwithanintimateknowledgeofbaseball
thatcomesfrommorethanadecadeasamajorleagueplayer(includingseven
yearswiththeBostonRedSox)andmorethan2,200gamesasthevoiceofthe
BostonRedSox.HehoststhepopularWebsitetheremyreport.comandtheJerry
Remy chat room on Yahoo. In 2007 he was elected the rst president of Red Sox
Nationwhich has millions of fans in New England and beyond. His previous
book,alsowrittenwithCoreySandler,isWatchingBaseball(GlobePequot).
CoreySandlerisalifelongbaseballfanandtheauthororcoauthorofmorethan
125books.
R
E
M
Y
|
S
A
N
D
L
E
R
Lyons Press
www.LyonsPress.com
Lyons
Press
Cover design by Bret Kerr | Front cover photograph (Fenway Park) Corbis Images
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

t
y
p
o
g
r
a
p
h
i
c

s
p
e
c
s
26
Detailed publication
design and typographic/
production specs
Client: Pearson Education,
Boston, MA
Photoshop CS2
These are typographic and production
specs I created for a math workbook.
designed by my manager at the time.
I made all the master pages, defned
all the paragraph and character style
sheets, provided detailed examples of
all the page grids and also provided
examples of all pagination possibilities.
Because of the nature of mathematic
typesettingthere were hundreds of
style sheets to catalogthese specs
were given to various Pearson edito-
rial and production vendors when the
workbook series was launched. The
300-page workbook went on to be
produced for various states.
I designed the chapter openers for the
book., building upon a state postcard
with trivia element I had developed
for the main textbooks.

-AJORTEXT COLUMN
0p5op9
(Famp|e Boes, Fp|ain li|| in spaces, Ta|e lt Wlth You
boes, span the major and minor co|umn.
One other variation is Fractice paes which use a 2 co|umn
version ol the major co|umn - which is indent 1p)
-INORTEXT COLUMN
11p5op9
P
1
p
P
Briel Review interior master pae rids 6ERSO
P
P
P
between
co|umns
P indent on Famp|e boes to the start ol
Famp|e hed + stv|ized Famp|e number icon
BR_0_CO?.qxd 4/4/0 S.4 PM Page ?
Briel Review interior master pae rids 2ECTO
P
-AJORTEXT COLUMN
0p5op9
(Famp|e Boes, Fp|ain li|| in spaces, Ta|e lt Wlth You
boes, span the major and minor co|umn.
One other variation is Fractice paes which use a 2 co|umn
version ol the major co|umn - which is indent 1p)
-INOR TEXT COLUMN
11p5op9
P
between
co|umns
P
P
P
1
p
P indent on Famp|e boes to the start ol
Famp|e hed + stv|ized Famp|e number icon
BR_0_CO?.qxd 4/4/0 S.4 PM Page
1
Chapter 4
Slope two
line chapter
Four Presidents were
born in New York:
8th President
Martin Van Buren, 1782
13th President
Millard Fillmore, 1800
26th President
Theodore Roosevelt, 1858
32th President
Franklin Delano Roosevelt, 1882
26
Solve the following multistep problem. Be sure to show
all of your work.
y
x 1 1 2
(4, 0)
(0, 4)
y x
3 5 6 7
1
1 2 3 4 5
4
4
11. Find the slope of a line containing the points (0,2), (3,4), and (0,1). Find one more point on the line and then write a brief explanation describing your solution.
Explain
Slope = rise = change in the y-coordinates
run change in the x-coordinates
y-intercept form is y = mx + b
b is where the line crosses the y-axis.
m is the slope.
Take It With You
Find the slope of a line containing the points (0, Find the slope of a line containing the points (0, 2p1 Find the slope of a line containing the points (0, Find the slope of a line containing the points (0, Find the slope of a line containing the points (0, Find the slope of a line containing the points (0,
run change in the x-coordinates run change in the x-coordinates run change in the x-coordinates
-intercept form -intercept form -intercept form is is is y = mx y = mx y = mx 2p5 2p5
Explain Explain p9 Explain Explain Explain Explain
1p6
Slope = rise = change in the y-coordinates Slope = rise = change in the y-coordinates Slope = rise = change in the y-coordinates 1p6 1p6 Slope = rise = change in the y-coordinates Slope = rise = change in the y-coordinates Slope = rise = change in the y-coordinates Slope = rise = change in the y-coordinates Slope = rise = change in the y-coordinates Slope = rise = change in the y-coordinates
write a brief explanation describing your solution. write a brief explanation describing your solution. 1p - standard spacing before tech art in question areas
Explain Explain
4p7
TIWY boxes should have min of 2p5 clearance on top
is the slope. is the slope. is the slope. 1p6 1p6
1p7
Solve the following multistep problem. Be sure to show Solve the following multistep problem. Be sure to show D_HED_DIRECTIONS Solve the following multistep problem. Be sure to show Solve the following multistep problem. Be sure to show Solve the following multistep problem. Be sure to show Solve the following multistep problem. Be sure to show
write a brief explanation describing your solution. write a brief explanation describing your solution. PRAC_QUESTION
Explain Explain
E_HED_EXPLAIN
Take It With You Take It With You
C_HED_TIWY C_HED_TIWY C_HED_TIWY
is where the line crosses the y-axis. is where the line crosses the y-axis. is where the line crosses the y-axis. TIWY_PARA TIWY_PARA
1p6 1p6 CHAR: BASAL_BOLD CHAR: BASAL_BOLD CHAR: BASAL_BOLD CHAR: BASAL_BOLD
mmm is the slope. is the slope. is the slope.
image: mcr07sg_backpack.eps image: mcr07sg_backpack.eps
27
y-intercept form is y mx b
y-intercept form is y mx b
Take It With You
Positive slope When the slope is positive, the graph of the line
Negative slope When the slope is negative, the graph of the line slants down from left to right.
Take It With You
Take It With You
Take It With You
y
x 1 1 2(4, 0)
(0, 4)
y x
3 5 6 7
1
1 2 3 4 5
4
4
Take It With You lms present: Bulleted List
bulleted list
bulleted list
bulleted list
bulleted list
bulleted list
bulleted list
numbered list
numberedlist
numbered list
numbered list
1
2
3
4
numbered list
numbered list
5
6
Take It With You lms present: Numbered List
y
x 1 1 2(4, 0)
(0, 4)
y x
3 5 6 7
1
1 2 3 4 5
4
4
numbered list numbered list numbered list 1p6 1p6
1p 1p
1p7
1p7
1p7
1p7
Take It With You Take It With You 1p 1p
Take It With You lms present: Bulleted List Take It With You lms present: Bulleted List Take It With You lms present: Bulleted List 1p6 1p6 Take It With You lms present: Bulleted List Take It With You lms present: Bulleted List Take It With You lms present: Bulleted List Take It With You lms present: Bulleted List Take It With You lms present: Bulleted List Take It With You lms present: Bulleted List
TIWY boxes should have min of 2p5 clearance on top
1p6 1p6
1p 1p
1p 1p
1p 1p
TIWY_BL TIWY_BL
numbered list numbered list numbered list TIWY_NL TIWY_NL
TIWY_SUMMARY_DEF TIWY_SUMMARY_DEF
CHAR: TIWY_SUMMARY_TERM
Negative slope Negative slope Negative slope
is where the line crosses the y-axis. is where the line crosses the y-axis. is where the line crosses the y-axis. TIWY_PARA TIWY_PARA is where the line crosses the y-axis. is where the line crosses the y-axis. is where the line crosses the y-axis. is where the line crosses the y-axis. is where the line crosses the y-axis. is where the line crosses the y-axis.
11 22222222 3333333344
Grids going into TIWY boxes Grids going into TIWY boxes should be all the purple spot color should be all the purple spot color should be all the purple spot color should be all the purple spot color should be all the purple spot color should be all the purple spot color should be all the purple spot color should be all the purple spot color should be all the purple spot color should be all the purple spot color should be all the purple spot color should be all the purple spot color should be all the purple spot color should be all the purple spot color should be all the purple spot color
Take It With You lms present: Numbered List Take It With You lms present: Numbered List Take It With You lms present: Numbered List 1p6 1p6
When the slope is positive, the graph of the line When the slope is positive, the graph of the line When the slope is positive, the graph of the line 1p6 1p6 When the slope is positive, the graph of the line When the slope is positive, the graph of the line When the slope is positive, the graph of the line When the slope is positive, the graph of the line When the slope is positive, the graph of the line When the slope is positive, the graph of the line
y-intercept form y-intercept form y-intercept form 1p6 1p6y-intercept form y-intercept form y-intercept form y-intercept form y-intercept form y-intercept form
1p6 1p6
slants down from left to right. slants down from left to right. slants down from left to right. 1p6 1p6
1p gutter 1p gutter
TIWY box notes:
TIWY boxes will always have a min of 2p5 clearance above them. (sometime s if they are preceded by
Explain lines it is not possible to get that exact measurment.
Left and right text inset: 1p
Top and bottom text inset: 1p6
TIWY purple lozenge: corner radius 1p6 - runs the length of the text box below.
TIWY title baseline is 1p7 from the top of the lozenge. Left aligns on the 1p inset.
1p gutter on multi column set ups.
The top edge of the rounded box that contains
the text will align with the middle of the top
rounded header lozenge, as below.
5p7 5p7 5p7
Slope two
CO_TITLE
CO_NUMBER
Slope two
line chapter line chapter line chapter
Four Presidents were
Four Presidents were NOTE_FACT_HED NOTE_FACT_HED
Martin Van Buren, 1782
Martin Van Buren, 1782 NOTE_FACT NOTE_FACT
Align facts left justied with Did You Know head. 2p6 from Align facts left justied with Did You Know head. 2p6 from
baseline of Did You Know to baseline of rst baseline of Did You Know to baseline of rst
line of facts. line of facts.
image: mcr07sg_ny_chap_opener.eps
22 23
The standard form of a linear equation is y = mx + b. When you solve
an equation for y, it is in slope-intercept form. Using this form can help
you graph an equation. It gives you a good deal of information.

Note:
Example of solving
an equation for y
3x -y = 7
-y = -3x + 7
y = 3x - 7
y = mx + b
The slope of the graph is 3.
The graph crosses the y axis at -7.
y = 3 x - 7
Examples 2 and 3 Graphing a line from an equation in the form of y = mx + b
Graph the equation 3x + y = -1
3x + y = -1
y = -3x -1
Slope: -3
y-intercept: -1
Graph the equation 3x + y = -1
3y + 2x = 3
3y = -2x + 3
y = -x + 1
Slope: -2/3
y-intercept: 1
y
x 1 1 2
(4, 0)
(0, 4)
y x
3 5 6 7
1
1
2
3
4
5
4
4
y
x 1 1 2
(4, 0)
(0, 4)
y x
3 5 6 7
1
1
2
3
4
5
4
4
Examples 4 and Finding the equation given the slope and y-intercept
Write an equation with a slope -2
and the y-intercept of -3.
y = mx + b
y = x - 3
Write an equation with a slope -2 and
the y-intercept of 2.
y = mx + b
y = -2x + 2

y
x 1 1 2
(4, 0)
(0, 4)
y x
3 5 6 7
1
1
2
3
4
5
4
4
y
x 1 1 2
(4, 0)
(0, 4)
y x
3 5 6 7
1
1
2
3
4
5
4
4
You can also fnd the equation when you know the graph.
Once you know the slope and the point where the line of the equation
crosses the y-axis, you can draw the graph.
Example 1
Find the slope of the line. As we move from (0, -2) to
4, 1) the change in the y-coordinates is 3
and the change in the x-coordinates is 4.
change in y-coordinates
=
1 (2)
=
3
change in x-coordinates 4 0 4

The slope of the line is

Picture a ramp that runs from a doorway down to a street. If the slope is
too steep, people will not be able to move easily into the building. If the
slope is not steep enough, the ramp would be too long. So whats slope?
Slope is the rate of change in the coordinates of a line.
22
4.11
Finding Slope and
other two line heads
New York Standards
8.A.20 Solving equations
using graphs
8.CN.6 Recognizing math
in daily life
8.A.20 Solving equations
using graphs
y
x 1 1 2
(4, 0)
(0, 4)
y x
3 5 6 7
1
1
2
3
4
5
4
4
Slope =
rise
=
change in the y-coordinates
run change in the x-coordinates
x-coordinate y-coordinate
Remember (x, y)
y
x 1 1 2
(4, 0)
(0, 4)
y x
3 5 6 7
1
1
2
3
4
5
4
4
Positive slope When the slope is positive, the graph of the line
slants up from left to right.
Negative slope When the slope is negative, the graph of the line
slants down from left to right.
Basic postulates for points, lines, and planes.
Notice that the slope in example 1 is positive and that the line
in the graph moves upward from left to right. If the slope was
negative, the line would move downward from left to right. x2
Solving equations that have more than one solution
Note: Note: Note:
2p10.5 2p10.5
you graph an equation. It gives you a good deal of information. you graph an equation. It gives you a good deal of information.
The slope of the graph is 3. The slope of the graph is 3.
2p4
The graph crosses the y axis at -7. The graph crosses the y axis at -7.
Once you know the slope and the point where the line of the equation Once you know the slope and the point where the line of the equation
2p4
crosses the y-axis, you can draw the graph. crosses the y-axis, you can draw the graph.
1p
Examples 2 and 3 Examples 2 and 3
Graph the equation 3 Graph the equation 3
2p5.5
Graph the equation 3 Graph the equation 3 Graph the equation 3 Graph the equation 3
1p6
You can also fnd the equation when you know the graph. You can also fnd the equation when you know the graph.
1p
slope is not steep enough, the ramp would be too long. So whats slope? slope is not steep enough, the ramp would be too long. So whats slope?
is the rate of change in the coordinates of a line. is the rate of change in the coordinates of a line.
4p4
Picture a ramp that runs from a doorway down to a street. If the slope is Picture a ramp that runs from a doorway down to a street. If the slope is
other two line heads other two line heads
2p8.5
Finding Slope and Finding Slope and
other two line heads other two line heads other two line heads other two line heads other two line heads other two line heads
change in the y-coordinates change in the y-coordinates
2p4
x-coordinate x-coordinate 2p4.5 x-coordinate x-coordinate x-coordinate x-coordinate
Remember ( Remember (
2p4
44
and the change in the x-coordinates is 4. and the change in the x-coordinates is 4.
change in y-coordinates change in y-coordinates
change in x-coordinates change in x-coordinates
2p10
and the change in the x-coordinates is 4. and the change in the x-coordinates is 4.
change in y-coordinates change in y-coordinates
2p1
change in x-coordinates change in x-coordinates
The slope of the line is The slope of the line is
2p8
Notice that the slope in example 1 is positive and that the line Notice that the slope in example 1 is positive and that the line
2p4
Positive slope Positive slope When the slope is positive, the graph of the line When the slope is positive, the graph of the line
1p6
Positive slope Positive slope Positive slope Positive slope
slants up from left to right. slants up from left to right.
When the slope is negative, the graph of the line When the slope is negative, the graph of the line
1p5
When the slope is negative, the graph of the line When the slope is negative, the graph of the line When the slope is negative, the graph of the line When the slope is negative, the graph of the line
Finding Slope and Finding Slope and 1p
slants down from left to right. slants down from left to right.
1p6
1p6
The slope of the line is The slope of the line is
1p6
3y 3y
3y = 3y =
y = y =
32p4
1p6
Write an equation with a slope Write an equation with a slope
1p6 1p6 1p6
Write an equation with a slope Write an equation with a slope Write an equation with a slope Write an equation with a slope
1p6
Note: Note: Note: Note: Note: Note:
NOTE_HED NOTE_HED
an equation for y an equation for y an equation for y
NOTE_PARA NOTE_PARA
an equation for y an equation for y an equation for y an equation for y an equation for y an equation for y
=== mx mx mx +++ bbb NOTE_EQUATION NOTE_EQUATION mx mx mx mx mx mx ++++++ bbbbbb
The standard form of a linear equation is The standard form of a linear equation is y = mx y = mx ++ bb. When you solve . When you solve
CHAR: BASAL_BOLD
EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR
EXAMPLE FILES WILL BE SENT
Graph the equation 3 Graph the equation 3 yy
EXAMPLE_QUESTION_2_COL
y = y = --3x 3x --11
EXAMPLE_EQUATION_2_COL
EXAMPLE_ANSWER_2_COL
Once you know the slope and the point where the line of the equation Once you know the slope and the point where the line of the equation
BASAL_PARA_EXAMPLE_LEAD_IN
Finding Slope and Finding Slope and
A_HEAD
4.11 4.11
CH_NUMBER CH_NUMBER CH_NUMBER
slope is not steep enough, the ramp would be too long. So whats slope? slope is not steep enough, the ramp would be too long. So whats slope?
BASAL_PARA
slope is not steep enough, the ramp would be too long. So whats slope? slope is not steep enough, the ramp would be too long. So whats slope? slope is not steep enough, the ramp would be too long. So whats slope? slope is not steep enough, the ramp would be too long. So whats slope?
BASAL_PARA_ANSWER
New York Standards New York Standards New York Standards
STANDARDS_HED STANDARDS_HED
using graphs using graphs using graphs
STANDARDS_DEF STANDARDS_DEF
other two line heads other two line heads
8.CN.6 8.CN.6 8.CN.6
CHAR: STANDARDS_CODE CHAR: STANDARDS_CODE CHAR: STANDARDS_CODE CHAR: STANDARDS_CODE CHAR: STANDARDS_CODE
Solving equations that have more than one solution Solving equations that have more than one solution CHAR: B_HED_DIRECTIONS Example 1 Example 1
B_HED_WHITE B_HED_WHITE B_HED_WHITE
Example 1 Example 1 Example 1 Example 1
Find the slope of the line. As we move from ( Find the slope of the line. As we move from (
EXAMPLE_QUESTION
Find the slope of the line. As we move from ( Find the slope of the line. As we move from ( Find the slope of the line. As we move from ( Find the slope of the line. As we move from (
The slope of the line is The slope of the line is EXAMPLE_PARA_LAST
==
11 ( (22))
==
33
change in x-coordinates change in x-coordinates 44 00 4 4
EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR ====
1111 ( ( ( ( 2222))))
====
3333 EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR
Examples are placed later in Chapter 0000 4 4 4 4
Basic postulates for points, lines, and planes. Basic postulates for points, lines, and planes. Basic postulates for points, lines, and planes. Basic postulates for points, lines, and planes. Basic postulates for points, lines, and planes. Basic postulates for points, lines, and planes.
SUMMARY_DEF
slants up from left to right. slants up from left to right.
Negative slope Negative slope CHAR: SUMMARY_TERM CHAR: SUMMARY_TERM Negative slope Negative slope Negative slope Negative slope CHAR: SUMMARY_TERM CHAR: SUMMARY_TERM
Slope = Slope =

Slope = Slope =
rise rise change in the y-coordinates change in the y-coordinates
Slope = Slope =
tech art/equations will start 1p5 in when in basal column
rise rise rise rise change in the y-coordinates change in the y-coordinates change in the y-coordinates change in the y-coordinates
tech art/equations will start 1p5 in when in basal column
Find the slope of the line. As we move from ( Find the slope of the line. As we move from (
44 11) the change in the y-coordinates is 3 ) the change in the y-coordinates is 3
CHAR: EXAMPLE_QUESTION Find the slope of the line. As we move from ( Find the slope of the line. As we move from ( Find the slope of the line. As we move from ( Find the slope of the line. As we move from (
Remember ( Remember ( ))
all equations such as this with arrows will be set in Illustrator, there all equations such as this with arrows will be set in Illustrator, there all equations such as this with arrows will be set in Illustrator, there all equations such as this with arrows will be set in Illustrator, there all equations such as this with arrows will be set in Illustrator, there
will be a standard 2p4 above and below the artwork will be a standard 2p4 above and below the artwork will be a standard 2p4 above and below the artwork will be a standard 2p4 above and below the artwork will be a standard 2p4 above and below the artwork will be a standard 2p4 above and below the artwork will be a standard 2p4 above and below the artwork
image: 3562post-it_spot.eps (Height can be image: 3562post-it_spot.eps (Height can be
adjusted by bringing the picture box up or down) adjusted by bringing the picture box up or down)
image: mcr07sg_br_co_circle.eps, 100% image: mcr07sg_br_co_circle.eps, 100% image: mcr07sg_NY_pmsmap_green.eps, 100% image: mcr07sg_NY_pmsmap_green.eps, 100%
mock up art used for graphs in template, mock up art used for graphs in template,
cells should be 1p wide cells should be 1p wide
30 31
13. Simplify (2 - 5)(y-2).
F y
2
+ 7y + 10 G 2y
2
+ 9y - 10
H y
2
- 9y - 10 J 2y
2
- 9y + 10
14. Evaluate the expression (2z - 3)2.
A 4z
2
- 12z + 9 B 2z2 - 6z + 9
C 4z
2
+ 12z + 9 D 2z
2
- 12z + 9
1. Match the graph with
the function below.
F linear function
G vertical function
H horizontal function
J non-linear function
Solve the following multi-step problems. Be sure to show all
of your work.
1. Write a polynomial expression for the
perimeter of the triangle below.
Picture a ramp that runs from a doorway down to a street. If the slope is
too steep, people will not be able to move easily into the building. If the
slope is not steep enough, the ramp would be too long. So whats slope?
1. The product (-3)(5)(-8)(15) is
A 1,800 B 18,000
C -1,800 D -18,000
2. Which expression is the equivalent
to the expression below?
-|8 - 2|
F -2 - 8 G -2 + 8
H 2 +(-8) J
3. Express 207,500 in scientic notation.
A 2.75 X 10
5
B 2.075 X 10
6
C 2.075 X 10
5
D 2.75 X 10
6
4. Simplify 7 3 - 4 - (3 + 2) - 1 .
F 21 G 15
H 10 J 11
. Evaluate the expression
(6 + h
2
)
2
, for h = 3 .
A 225 B 6,561
C 30 D 486
. Simplify 7 3 - 4 - (3 + 2) - 1 .
F Use this style when answers
G are too long to go into
H two columns as shown
in the examples above
J please.
. Which expression is the
GCF of 12x
3
and 32xy?
A 93x
3y
B 96x
4y
C 4x D 4xy
8. Which is equivalent to ?
F m
2
n
3
G m
-2
n
3
H 4m
2
n
-3
J m
-2
n
-3
9. Simplify

.
A B
C w
16
y
12
z
6
D w
4
y
12
z
4
10. Which expression is equal to x
14
?
F x
7
+ x
7
G (x7)2
H (x
7
)
7
J x
2
x
7
11. Simplify

.
A B
C w
16
y
12
z
6
D w
4
y
12
z
4
12. Which expression is equal to x
14
?
F x
7
+ x
7
G (x7)2
H (x
7
)
7
J
Chapter 4 New York Grade 8 Test Prep
Circle the letter of the best answer.
y
x 1 1 2
(4, 0)
(0, 4)
y x
3 5 6 7
1
1
2
3
4
5
4
4
3
25
495 89 99 3 . .
x
100
14
25 495 89 99 3 . .
x 30 x
100
14
25
x 30
x
100
14
25
Write a polynomial expression for the Write a polynomial expression for the
perimeter of the triangle below. perimeter of the triangle below.
2p space above when Practice instrcution occur mid-page Write a polynomial expression for the Write a polynomial expression for the Write a polynomial expression for the Write a polynomial expression for the
Circle the letter of the best answer. Circle the letter of the best answer.
1p8
Circle the letter of the best answer. Circle the letter of the best answer. Circle the letter of the best answer. Circle the letter of the best answer.
3)(5)( 3)(5)(--8)(15) is 8)(15) is
1p9
8)(15) is 8)(15) is 8)(15) is 8)(15) is
B B 18,000 18,000
DD --18,000 18,000
1p8
18,000 18,000 18,000 18,000
2. 2.
1p3
Express 207,500 in scientic notation. Express 207,500 in scientic notation.
2.75 X 10 2.75 X 10
55

2p
2.75 X 10 2.75 X 10 2.75 X 10 2.75 X 10
1,800 1,800
Which expression is the equivalent Which expression is the equivalent
4p
CH_TESTPREP_HED_DIRECTIONS
Chapter 4 New York Grade 8 Test Prep Chapter 4 New York Grade 8 Test Prep
CH_TESTPREP_HED CH_TESTPREP_HED
Circle the letter of the best answer. Circle the letter of the best answer. CH_TESTPREP_HED_DIRECTIONS
Which is equivalent to ? Which is equivalent to ?
TP_QUESTION
GG (x7)2 (x7)2TP_ANSWER_FIRST (x7)2 (x7)2 (x7)2 (x7)2
J J xx
22
xx
77
TP_ANSWER_LAST xxxx
2.075 X 10 2.075 X 10
66 AA CHAR: TP_QUESTION_NUMBER CHAR: TP_QUESTION_NUMBER CHAR: TP_QUESTION_NUMBER 6666
xxx
image: image: mcr07sg_ mcr07sg_NY .eps NY .eps
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

a
d
v
e
r
t
i
s
i
n
g
27
Outft Your Mind campaign
Client: Falcon Guides
For this campaign I shot all the models in-house and composited them into the
snow scene, adding 50 layers of subtle details to heighten the photo realism.
The ad campaign ran in Backpacker, SNET news and other trade magazines
plus was used as a lightbox at the Outdoor Retailer trade show.
Based on an initial concept and sketch by Erynn Szewczyk
(geneticallydesigned.com)
Graphic used in a promotional video (stills below) shot at the Outdoor Retailer
show that was based on the campaign. The center image is the lightbox version
of the ad. To the left are the consumer and trade publications it appeared in.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

a
d
v
e
r
t
i
s
i
n
g
28
Ad campaign
An ad campaign I created the concept and tag line for.
Ad campaign
An original ad concept that I came up with for a campaign
that ran in Backpacker magazine + a summer ftness event in
Central Park.
Squeeze more into your adventures.
falcon.com
Backpacker_falcon_gear_v2.indd 1 1/8/10 3:18 PM
29
Ad campaigns for Falcon.com
Client: Falcon Guides Guilford, CT
Software used: InDesign CS2, Illustrator CS2, Photoshop CS2
For two seasons in a row I have created ad campaigns for Falcon.com that
have appeared in their catalogs and in the back of many of their books. Falcon
Guides is one of the leading outdoor recreation publishers in the country.
For the campaign on the left I turned the web site into a rock-like structure
in Photoshop. For the more recent campaign on the right I went with a more
stylized approach to draw in readers.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

30
Additional ad campaigns and high visibility ads
Client: Globe Pequot Press, Guilford, CT
The ad above was a black and white ad I created that ran in the 2007
Country Music Awards program which was distributed at the televised
event. The ad promoted the coffee table book, Nashville Portraits. I de-
signed it in an understated manner to complement the book and appeal
to the target audience of country music fans looking for holiday gifts.
The poster on the right was a template I designed that could be modi-
fed for the Off the Beaten Path series and customized for each state. I
conducted photo research and then I conceived of the photo treatment
to complement the subject matter and draw in the book-buying con-
sumer. Off the Beaten Path series design by Georgiana Goodwin.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

m
a
r
k
e
t
i
n
g

c
o
l
l
a
t
e
r
a
l

d
e
s
i
g
n
31
Publishers Weekly Cover Wraps
Client: Knack Books, Lyons Press
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

32
DVD packaging and custom marketing DVD
Client: skirt! Publishers, Guilford, CT
Software used: InDesign CS2, Photoshop CS2, iMovie, iDVD
I created a DVD of media appearances of best-selling author Kris Carr.
The DVD package matched the style of her best-selling book, Crazy Sexy
Cancer Tips and highlighted her appearances on Oprah, The Today Show
and CBS Evening News. I also used custom graphics in the DVD itself to
further promote the brand.
title treatment and ornamentation adapted from the book design by Karla Baker
title treatment and ornamentation adapted from the book design by Karla Baker
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

c
a
t
a
l
o
g

d
e
s
i
g
n
/
a
r
t

d
i
r
e
c
t
i
o
n
/
p
r
o
j
e
c
t

m
a
n
a
g
e
m
e
n
t
33
g
lo
b
e
p
e
q
u
o
t p
re
ss
life life
GPP Life is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com
TM
TM
PRO TACTICStm
GPP Life
Knack
Lyons Press
PopOut maps
Pro Tactics
skirt!
Three Forks
Two Dot
Client Publishers
Boone and Crockett Club
D&B Publishing
Montana Historical Society Press
Stoecklein Publishing
Waterford Press
Woodall Publications
globe pequot press
Book Publishers & Distributors
life life
GPP Life is an imprint of
www.GlobePequot.com
with boone and Crockett Club, D&b Publishing, Montana historical society Press,
stoecklein Publishing, Waterford Press, and Woodall Publications
g
lo
b
e
p
e
q
u
o
t p
re
ss
Cheap Bastards
Fun With the Family
Off the Beaten Path
Scenic Driving
Travel Temptations
and more . . .
New Eyes on Old Europe
Activity & Lifestyle
Destination Guides
Client Publishers
Alastair Sawday
Bradt Travel Guides
Cadogan Guides
Explorer Publishing
Globetrotter
New Holland
Thomas Cook Publishing
Trailblazer Publications
VisitBritain
globe pequot press
with Alastair sawday, bradttravel Guides, Cadogan Guides, explorer Publishing,
Globetrotter, new holland,thomas Cook Publishing,trailblazer Publications, andVisitbritain
life life
www.GlobePequot.com
g
lo
b
e
p
e
q
u
o
t p
re
ss
globe pequot press
Fitness
Cycling
Climbing
Paddling
Camping
Nature
Hiking
Day Hike Books
Appalachian
Mountain Club
Books
DistributeD Clients
with Appalachian Mountain Club books and Day hike books
life life
www.GlobePequot.com
catalog design/project management
For this catalog project - I redesigned the company cata-
log into 3 distinct categories. I conceived the idea of hav-
ing James Polisky illustrate the covers with a similar look.
(The original idea was to have one image span across
the 3 covers.) I assisted with art direction as the cov-
ers were being worked on. For the interiors - I picked
up elements of the covers and designed magazine style
spreads when possible to highlight the books.
58
barFbaG ORiGaMi
Twenty-Seven First-Class Gags
to Get Your Creative Juices Flowing
Chris Marks
978-1-59921-563-1 | april 2009
1-59921-563-2 | $14.95 US/$16.95 CAN |
North America | Paperback | 6
1
4 x 9
3
4
96 pp | 12/CTN | full-color throughout | Lyons Press
The eSSenTial
GUide To:
Preparing your
barfbag
basic folds
birds, Planes,
and Other
flying Machines
The Perfect flight
-
A
C
Z
3
A
C
Z
4
A
C
Z
1
A
C
Z
2
A
C
Z
6
A
C
Z
7
A
C
Z
8
ACZ
16
B
a
r
f
b
a
g

O
r
i
g
a
m
i
30 / Barfbag Origami 31 / Barfbag Origami
i
Difculty
ii
A
C
Z
9
A
C
Z
ACZ
5
i
Fold the bottom corner up to
the top point of the triangle.
Fold the resulting triangular
ap down to the point of the
base.
Fold the horizontal folded edge in the center in half, down
towards the bottom diagonal.
Tear your barfbag into a
square. Turn your paper plain
side up. Fold diagonally.
Fold the resulting triangle
in half again, then unfold,
maintaining the creases.
Repeat the process on the
left-hand side of your folded
shape.
Turn the bat over and fold
both layers in half diagonally.
Then fold the aps up past
the middle line so that a
triangle sticks out on the top.
The Bat
An accomplished ying machine, the bat is also
strong and exible in ight. Make the corners crisp
and sharp to get the best possible performance.
15 45
0
30
Fold over the top part of the
triangle ap to the other side.
House_catalog_v18.indd 58 10/13/08 5:23:44 PM
The safest way to have fun in the air!
Had enough of the stomach-churning friendly skies?
Of trying to keep a kids monotony-induced temper
from gushing up out of his or her throat? Found yourself
reaching for that empty white bag in the seat pocket in
front of youjust out of curiosity, reallybut then not
knowing what to do with it? With Barfbag Origami you
can fnally get your creative juices fowing on a plain
old plane without getting sick in the process.
This user-friendly guide soothes the stomach
once and for all by providing hours upon hours
of fun. Using just the complimentary bag
provided with this bookor, if you prefer,
the one in the seat pocketthe ancient
Japanese art of paper-folding comes alive
in an all new, disgustingly clever way.
Barfbag Origami offers twenty-seven sky-themed
designs that any paper-folding amateur can create
with an airline barfbagyou need only browse the
contents frst to assess which design best suits the
bag at your disposal, and then get folding. Following
the simple instructions, you can fold a miniature fying
machine that will leave whoever is fortunate enough to
be seated next to you gaping in open-mouthed wonder
-
1
2
3
x
i
i
B
a
r
f
b
a
g

O
r
i
g
a
m
i
Introduction
These days, there isnt much to be said for ying as
entertainment. Any unorthodox behavior will get you
a forcible detention and, should you decide to employ
those surplus hours in practicing your craft skills,
youll nd yourself severely limited in the materials
you can bring on board. Welcome to barfbag origami.
Using only the in-ight barfbag and this invaluable
manual, you can create any number of paper ying
machines. Dont worry about running out of raw
material, either your neighbors, impressed by your
skills, are certain to rush to get their own barfbags
converted into a bat, a gull or a plane.
Air India, 2001 CP Air, 1999 Balkan Airlines, 2002
Air Korto, 2005 Lauda-air, 1998 Korean Airlines, 2003
Mari World Airlines,1995
Kuwait Airways, 2004
Shaping Your Barfbag
Airlines have been slow to see the alternative
possibilities in the standard barfbag format, so you
will have to tailor your material to create the perfect
origami square or rectangle. You wont be able to
use scissors to cut the paper, so practice folding and
tearing cleanly along the folds. To ensure your paper
shape is even, fold it corner to corner as shown in
illustration one, then tear off the surplus, as in 2 & 3.
and eagerly handing over their own bags . . . or else ask-
ing to borrow the book. And, in no time, youll fnd that
youve created your own tranquil, highly unusual little
origami club en route to your destination. Aside from
clear, illustrated instructions, each creation features a
diffculty gauge so readers can see what theyre in for
before they start folding their masterpieces. The book
also includes a helpful resource section that explains
where one can acquire more barfbags.
Flying these days may be a nauseating
experience, but with Barfbag Origami in
hand, youll be coming back for more. Last but
not least, though, a word of warning (straight
from the book): Before use, please check to confrm
that barfbag is empty. Used ones are unsuitable for
folding.
Chris Marks grew up in the Northeast of England.
Throughout a varied career that has included adver-
tising, graphic design, paper engineering, teaching
English as a foreign language, and writing, he has
consistently been experimenting with folded paper
designs that fy. He has traveled extensively in South
America and Asia, and now lives with his family and
two Siamese cats on the English Riviera.
hUMor
59
-
A
C
Z
3
A
C
Z
4
A
C
Z
1
A
C
Z
2
A
C
Z
6
A
C
Z
7
A
C
Z
8
ACZ
16
B
a
r
f
b
a
g

O
r
i
g
a
m
i
30 / Barfbag Origami 31 / Barfbag Origami
i
Difculty
ii
A
C
Z
9
A
C
Z
ACZ
5
i
Fold the bottom corner up to
the top point of the triangle.
Fold the resulting triangular
ap down to the point of the
base.
Fold the horizontal folded edge in the center in half, down
towards the bottom diagonal.
Tear your barfbag into a
square. Turn your paper plain
side up. Fold diagonally.
Fold the resulting triangle
in half again, then unfold,
maintaining the creases.
Repeat the process on the
left-hand side of your folded
shape.
Turn the bat over and fold
both layers in half diagonally.
Then fold the aps up past
the middle line so that a
triangle sticks out on the top.
The Bat
An accomplished ying machine, the bat is also
strong and exible in ight. Make the corners crisp
and sharp to get the best possible performance.
15 45
0
30
Fold over the top part of the
triangle ap to the other side.
House_catalog_v18.indd 59 10/13/08 5:23:48 PM
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

m
a
r
k
e
t
i
n
g

c
o
l
l
a
t
e
r
a
l
34
Die-cut marketing
collateral folder
for Prentice Hall California
High School Mathematics
Client: Pearson Education,
Boston, MA
Photoshop CS2
I have done a number of die-cut mar-
keting collateral folders for the Pear-
son Education advertising department.
Utilizing my high-end Photoshop skills, I
created/adapted colorful backgrounds
that complement the Mathematics
brand and message.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

m
a
r
k
e
t
i
n
g

c
o
l
l
a
t
e
r
a
l
35
Eight-page course catalog brochure for
Prentice Hall California High School Mathematics
I designed this high-visibility course catalog for Pearson to use in
California, their largest adoption market. Taking a visual cue from the stylized
green waves that were in place in some of the programs existing PowerPoint
materials, I expanded on the look and designed complementary artwork and
page layouts to give the program a cohesive look. I limited the color scheme to
add impact to the message.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

s
e
l
l

s
h
e
e
t
s
36
A Brians Song for a
new generation,featuring
two pro football stars
known to millions of fans
978-1-59921-532-7
$24.95 US/$31.95 CAN
Hardcover | 6x9 | 8-page color insert
240 pp | tk 2009
To order call 800-243-0495
or email an order to [email protected]. Visit us online at globepequot.com
After fourteen seasons as an NFL star, Everson Walls retired to his hometown of Dallas, Texas. He and former
Cowboys teammate Ron Springs worked together on a variety of charities, and their families became close.
But, as time passed, Ron could no longer conceal the ravaging effects of his diabetes. Before Walls knew it, his
friends simple medical procedures had become amputations and dialysis. Rons life was on the line.

In A Gift for Ron, Walls tells the moving story of how he witnessed the suffering of his former mentor and his
family and, on hearing that a potential kidney donor had fallen through, learned that he and Ron shared some-
thing truly precious: a blood type. Walls knew his only optionto donate a kidney to save his friends life.
People say you do something like this for family.
Well, we are family. I had to do it. I couldnt sit here
and do nothing. Im not a hero. This decision was
an easy one.EVERSoN WALLS

Marketing sell sheets for various books
I can quickly conceptualize and execute marketing materials in a wide
variety of styles to suit any brand. For the A Gift for Ron sell-sheet I chose
a classic, understated system that would not compete with the book,
which I also designed.
For How to Live in the Woods (right) I went with a more stylized
approach to complement the books cover and appeal to corporate
book buyers from Barnes & Noble and Borders.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

37
Falcon.com trade show exhibit
I created a series of Lambda back-lit trade show displays for Falcon
Guides to use during the 2007 Outdoor World conference held in Salt
Lake City, Utah. On the left is one of the displays. I chose a bold, simple,
grid set-up for maximum impact at the crowded trade show. I used Fal-
cons branded Pantone 123 C and various photos from their books to
convey the brand. Above is Falcon author Kathleen Brown signing books
in front of the display.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

m
a
r
k
e
t
i
n
g

c
o
l
l
a
t
e
r
a
l
38
Tuesday, February 22, 2011, 4:30 p.m.
allbriTTon 311
222 ChurCh sTreeT, middleTown, CT
t h e H i s t o r y D e p a r t m e n t p r e s e n t s
Empire and its Discontents:
Regional Rebellions, Slave Revolts, and
Political Conspiracies in Brazil, 18001850
Gabe Paquette
Assistant Professor of History at The Johns Hopkins University
Professor Paquette will discuss the
rebellions, revolts, and political
conspiracies that nearly tore Brazil
apart after it gained independence in
1822particularly the Confederation
of the Equator (1824), the Mal Revolt
(1835), the Cabanagem (183536), and
the Praieira Revolt (184849). Among
the questions he will ask, and answer,
are: What did the rebels want? Why
did they fail? What were the long-term
consequences for Brazil, for South
America, and for the Atlantic World?
Professor Paquette graduated from
Wesleyan as a history major in 1999.
While fnishing his PhD at the University
of Cambridge, he returned to Wesleyan
as a visiting instructor in history and
a tutor in the CSS.
Sponsored by the History Department
UVL11117_Paquete_0202_BK.idml 1 2/1/11 1:03 PM
On Militancy and the Art of the Egg:
Theological Lessons from Osama Bin Ladens
Former Audiocassette Collection
Trained as a linguistic anthropologist, Professor Millers research
focuses on cultures of contemporary Muslim reform in the Middle
East and especially in Yemen. His frst book, The Moral Resonance of
Arab Media: Audiocassette Poetry and Culture in Yemen, explores how
Yemenis have used traditional poetry and new media technologies to
envision a productive relationship between tribalism and progressive
Muslim reform. His current book focuses on the trajectory of Bin
Ladens leadership and al-Qaida as fgured through an archive of
more than 1,500 audiocassettes formerly deposited in his house in
Qandahar, Afghanistan.
Flagg Miller
Associate Professor of Religious Studies,
University of California at Davis
Sponsored by the Committee for Middle Eastern Studies at Wesleyan and
The A.W. Mellon Foundation
Wednesday, April 6, 2011
5 p.m. | Russell House
Open to public
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

d
i
r
e
c
t

m
a
i
l
39
Business & lnfermatien 1echneIegy
5eIutiens kewsIetter
c1 8oylston 5treet
5uite cc
8oston, MA cz116
T
eaching business software
applications presents a
unique challenge for educators.
To be successful, students must
learn a manipulative skill as well
as understand and retain new
information. As experienced
teachers know, the wrong in-
structional materials can make
the process virtually impossible.
Have you ever used a text-
book that enabled students to
produce hnished documents
in class but left them unable
to pass assessments or dem-
onstrate real learning? This is
usually the result of poorly de-
signed instruction that spoon
feeds instruction and does not
require students to practically
apply the information.
nsure 5tudent 5uccess
and Make 1eaching
MicreseIt
0Ihce asier
with Prentice Ba||{00C
DDC Publishing introduced its
hrst computer applications text-
book in 1987 based on what
works in the classroom. For
twenty years, DDC has listened
to teachers and continued to re-
hne a crafted synthesis of cogni-
tive and visual learning process-
es to ensure student success.
Designed specihcally with the
needs of high school students
and teachers in mind, these
powerful instructional programs
for Microsoft Ofhce 2003 and
2007 help students of all skill
levels build conhdence and pro-
hciency in Word, Excel, Access,
PowerPoint and Outlook.
Keep the hew-te separated
Iremthe instructien
An important element of the
DDC approach is keeping how-
to procedures separated from
the instruction. Students focus
on creating the hnal outcome
described in a business scenario
and exercise directions and are
forced to think in order to hnd
the procedure to accomplish a
task.
P|enty eI exercises Ier a||
|eve|s eI students
Repetition is essential to learn-
ing any skill. All DDC computer
applications texts feature multi-
ple levels of exercises with pro-
gressively greater rigor that en-
able the teacher to engage stu-
dents of a wide variety of learn-
ing abilities.
215
Critical Thinking
Exercise | 37
Application Skills Voyager Travel Adventures has been collecting demographic information about clients who participate in adventure travel vacations. In this exercise, you will create a memo to the vice president of marketing listing some of the interesting demographics in table form
EXERCISE DIRECTIONS
Table 1
1. Start Word, if necessary.
2. Open 37DEMO.
3. Save the document as 37DEMO_xx.
4. In the memo heading, replace the sample text Your Name and Todays Date with the appropriate information.
5. Between the first two paragraphs of the memo, insert a table with three columns and eight rows.
6. Set all columns to be 1" wide and all rows to be .25" high.
7. Enter the following data:
Age 0 18 3% 19 25 17% 26 35 20% 36 45 30% 46 55 20% 55 + 10%
Gender Male 54% Female 46%
8. Align the data in Columns 1 and 2 with the top left.
9. Align the data in Column 3 with the top right.
10. Insert a new row at the top of the table.
11. Merge the cells in the new row.
12. In the new row, type the table title: CLIENT DEMO- GRAPHICS.
13. Center the table title horizontally.
14. Insert another blank row above the row labeled Gender.
15. Apply the Light Shading table style to the table.
16. Apply a single line black 3/4-pt. outside border to the entire table.
17. Save the changes to the document.
Table 2
1. Between the second and third paragraphs of the memo, insert a table with two columns and five rows.
2. Enter the following data:
River Rafting 77 Backpacking 25 Kayaking 84 Biking 43 Skiing 21
3. Align the data in Column 1 with the bottom left and Column 2 with the bottom right.
4. Sort the rows in ascending alphabetical order by the data in column 1.
5. Delete the label and data for Skiing, leaving a blank row at the bottom of the table.
6. In the blank cell at the bottom of column 1, type Total and right align it.
7. In the blank cell at the bottom of column 2, insert a formula to calculate the total number of respon- dents.
8. Insert a new column at the left side of the table.
9. Set the new column to be 1" wide, column 2 to be 1.5" wide and column 3 to be .5" wide.
10. Set all rows to be .25" high.
11. Merge the cells in the first column.
12. Using 14-pt. bold, type Favorite Activity per Respondent in column 1.
Keys te teaching seItware app|icatiens ski||s
Learning Microsoft Office 2007 | Word | Exercise 1
37
PROCEDURES
Start Word
1. Click Start button . . . . . . . . . . . . . . . . . . . . . . . . . . . !+J
2. Click All Programs . . . . . . . . (, -
3. Point to the Microsoft Office folder icon . . . . . . . . . . . . . . . . . . . . . . . . . . . ,
4. Click Microsoft Office Word 2007 . . . . . . . . . . . . . . . . . . . . . , -
OR
1. Click Start button . . . . . . . . . . . . . . . . . . . . . . . . . . . !+J
2. Click Microsoft Office Word 2007 in the list of recently used programs . . . . . . . . . . . . . . . . . . . . . , -
OR
3. Double-click the Word shortcut icon on the desktop .
Change the Word Window
To show or hide ruler:
Click View Ruler button above vertical scroll bar.
OR
1. Click View tab. . . . . . . . . . . . . . . . . . . [+W
Show/Hide Group
2. Click Ruler check box . . . . . . . . . . . . . . [
A check in the check box indicates the ruler is displayed.
To change the view:
Click a View icon on the Status bar:
Print Layout
Full Screen Reading
Web Layout
Outline
Draft
OR
1. Click View tab. . . . . . . . . . . . . . . . . . . [+W
Document Views Group
2. Click desired view icon:
Print Layout . . . . . . . . . . . . . . . . . . . . . . . (
Full Screen Reading . . . . . . . . . . . . (
Web Layout . . . . . . . . . . . . . . . . . . . . . . . . _
Outline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
Draft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (
To Minimize/Expand the Ribbon (Ctrl+F1)
Double-click the active tab.
OR
1. Click the Customize Quick Access Toolbar button . . . . . . . . . . . . . . . . . . [, _, , -
2. Click Minimize the Ribbon . . . . . . . . . . . |
A check mark next to command indicates it is already selected.
Correct Errors
Press Backspace to delete character to left of insertion point.
Press Delete 1to delete character to right of insertion point.
Press Escape Jto cancel command or close dialog box.
If available, you may click a Cancel or Close button to close a dialog box without making changes.
Undo the Previous Action (Ctrl+Z)
Click Undo button on Quick Access Toolbar.
Undo a Series of Actions (Ctrl+Z)
Click Undo button repeatedly.
OR
1. Click drop-down arrow to right of Undo button.
2. Click any action in the list to undo all previous actions.
Redo the Previous Action
Click Redo button on Quick Access Toolbar.
Redo a Series of Actions
Click Redo button repeatedly.
Repeat the Previous Action
Click Repeat button on Quick Access Toolbar.
Save a New Document (Ctrl+S)
On Windows XP:
1. Click Save button on Quick Access Toolbar.
OR
Click Office Button . . . . . . [+(
2. Click Save . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3. If necessary, click common storage location in the Navigation bar, or click the Save in drop-down arrow and select storage location. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [+_
OR
a. Click Create New Folder button .
b. Type new folder name.
c. Click OK. . . . . . . . . . . . . . . . . . . . . . . . . -
IR 5amples 4vallable!
Call: 8ay-y61-;a;
or e-mall:
Toby.8urlesonpearson.com
kerth CareIina
Ih5I0:
8uslness 8 Injormatlon Technoloy
5olutlons jor horth Carollna
l k 5 l B L :
B u s i n e s s & l n f e r m a t i e n 1 e c h n e I e g y 5 e I u t i e n s f e r k e r t h C a r e I i n a
L e a r n i n g M i c r e s e f t
0 f h c e z e e j a n d 5 t e p p i n g 1 h r e u g h M i c r e s e f t
0 f h c e z e e
I R 5 a m p l e s 4 v a l l a b l e !
Four-page template for a newsletter
series
for Prentice Hall Learning Offce 2007
I designed a template for a newsletter series that
could be adapted to the various state-specifc custom
markets. I chose a bold color scheme that was drawn
from the book covers and limited the font selection
for added impact.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

w
e
b

d
e
s
i
g
n
/
v
i
d
e
o

c
r
e
a
t
i
o
n
/
p
o
s
t
-
p
r
o
d
u
c
t
i
o
n
40
Microsite design
Client: Lyons Press
Microsite for The Long Walk. I also
created an Amazon video with mo-
tion graphics and narration.
animated banner ad for the book The Art of Cycling. Original cover design
for book by Jane Sheppard.
Educational marketing video - see the fnal collage on page 36.
(book design by Georgiana Goodwin)
graphics for iPhone app template for
iphone app icons
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

i
l
l
u
s
t
r
a
t
i
o
n
s
41
Examples of illustrations
Clients: Falcon Guides, Guilford, CT; Fairfeld County Fine Homes, Wesport, CT
On the far right is a rendering I created for a sales presentation. I created the 3D
rendered books and wire display cases, and designed an editable fle that could be
updated as new books came out..
Above is a photo rendering created for a high end real estate brochure.
Right is a photo illustration I did for the cover of the book Flakes, Jugs and Splitters
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

42
Digital photography
Client: Knack Books, Guilford, CT
Camera: Sony CyberShot 8.1
megapixel
The top image was created as part of
a marketing video in support of the
book Mediapedia, by Kit Laybourne. A
series of photos were taken from the
authors apartment overlooking Cen-
tral Park West, they were later com-
piled in Photoshop
This is a composite shot of Bostons Back Bay
that I created from 16 separate photos.
43
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

l
o
g
o
s
Logos
Clients: Read the Tattoo.com; Pearson Education, Boston, MA
Software used: Illustrator CS2, Photoshop CS2
I designed the top logo pro-bono for a high school journalism website . A
printed version is also produced in conjunction with The Bristol Press newspa-
per in Bristol, CT.
Left image was my submission for a Prentice Hall Teacher Center logo.
Bottom image was a re-branding of the Falcon Guides Rock Hounding series.
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

44
Editorial writing
Client: Bookbuilders of Boston
newsletter, Pages
One of my differentiating strengths is
that I am not just a designer/project
manager. My academic background
is in English and journalism. I enjoy
writing and look for opportunities
to practice this skill. My background
enables me to see the big picture
on any project, small or large. I can
understand the challenges of an
editorial employee/department.
This is an interview I conducted
with MIT Media Lab Professor
Michael Hawley upon his publication
of the worlds largest book, Growing
Up Bhutan.
10
PAGES, Winter 2004
By Bret Kerr
In 2001, Hawley founded Friendly Planet, a nonprofit com-
pany dedicated to children's education in developing coun-
tries. Friendly Planet is now producing a series of photo
books about what it's like to grow up in some of the world's
most extraordinary cultures. Recently, the company pub-
lished its first book, entitled Growing Up Bhutan. This is
how the book is described on the Friendly Planet website:
At over 130 pounds and 5 x 7 feet, Guinness World
Records acknowledges Friendly Planet's Bhutan as
the world's largest published book. But it's less like a
book and more like an entire gallery show of enor-
mous prints, packaged in an immense yet browseable
volume. The subject is the remarkable kingdom of
Bhutanthe grandeur of its gorgeous scenery, the
wonderfully warmhearted people there, and the
serenity and specialness that make Bhutan so unique.
Copies of the books are being sold for $10,000 with prof-
its going to aid the Friendly Planet charities. The book is
being produced and bound locally by Acme Bookbinding of
Charlestown, MAthe oldest bookbinder in the world.
"The book is a masterpiece," says Paul Parisi, president of
Acme. "It's a little like having an incredible larger-than-life
art gallery in one volume. So crafting the binding to match
that level of beauty became a labor of love for us."
Dr. Hawley chatted with Pages recently while he was in
Tokyo on a promotional tour for Growing Up Bhutan.
D
r. Michael Hawley is currently Director of Special Projects and founder
of MITs GO Expeditions program. Prior to that, Hawley was one of the
heads of the MIT Media Lab for 10 years.
Interview with MIT Media Lab
Guru Michael Hawley
Producer of the Worlds
Largest Book
11
PAGES, Winter 2004
Pages: With all the forms of media at your disposal, how did you
settle on the traditional, albeit on a revolutionary large-
scale, form of the book?
Dr. Hawley: I love books, personally, and we always had in mind the
idea of creating a series of books that both helped to show
what it is like to grow up in one of the world's extraordi-
nary cultures, and helped to raise funds to support schools
and scholars in those places. Little books can't do both very
effectively. The big book, as fanciful and impractical-seem-
ing as it is, actually is both sensible and effective.
First, we can charge a lot for it, but it doesn't cost that much
to make, so it really can raise good money. Second, it cap-
tures real attentionthere's an undeniable "wow" when a
new person first encounters it; everyone smiles (the thing is
so absurdly big that it makes you feel like a two-year-old
again) and then enjoys browsing it more deeply.
And third, it's actually quite practical. There is hardly an art
gallery anywhere here in Tokyo (where I currently am) that
can display imagery that totals about 5 x 400 feet of surface
area. But the whole gallery of giant-sized images fits neatly
on one 5 x 7 easel. The cost of framing or mounting even
one 5 x 7 print might be $2500. But in our package, the
images average out to less than $100 each, a bargain, actu-
ally, although the whole thing adds up to an epic.
45
Bret has done a number of designs
for advertising and promotions for
Pearson marketing and exhibits.
He has been consistently creative,
punctual with his work, and easy to
communicate with. I look forward
to working with him again.
October 31, 2007
Adam Velthaus,
Pearson Education
Advertising Manager
[email protected]
Ive worked with Bret on countless
projectads, videos, promotion
pieces, book jackets, web design,
etcand hes the best: sharp, cre-
ative, and always on time. He has
got a great sense of humor and never
complains. I highly recommend him
for any job, but you cant have him.
Not if I can help it.
February 20, 2009
John Spalding
Senior Marketing Manager
Globe Pequot Press
[email protected]
kudos
I worked with Bret for three years at
Prentice Hall, and I have nothing but
good things to say about him. He ap-
plied imagination and persistence to
every challenge, creative or technical.
September 11, 2007
Michael ODonnell
Pearson Education
Customization Design Manager
[email protected]
Graphic Design USA 2008 Award Winner: Curiosities Series re-design
b
r
e
t

k
e
r
r

p
o
r
t
f
o
l
i
o

|

w
r
i
t
i
n
g

Bret Kerr - Graphic Design Portfolio 2011

Uploaded by

Copyright:

Available Formats

Bret Kerr - Graphic Design Portfolio 2011

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Bret Kerr - Graphic Design Portfolio 2011

Uploaded by

Copyright:

Available Formats

US $12.95/CAN $16.

GPP Travel is an imprint of

GPP Travel is an imprint of

GPP Travel is an imprint of

GPP Travel is an imprint of

blank_portfolio_V7.indd 10 7/4/11 4:17 PM

Touissant Charbonneau, erstwhile husband of Sacagawea

Notorious cannibals Boone Helm and Liver-Eatin Johnston,

Montana_jerks_final2.indd 1 6/14/11 3:36 PM

GPP Travel is an imprint of

Weve done the planning. You do the packing.

From New York City frees you from the de-

GPP Travel is an imprint of

GPP Travel is an imprint of

Weve done the planning. You do the packing.

From San Francisco frees you from the

GPP Travel is an imprint of

You might also like