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Questionnaire

This document contains an 18 question survey about consumer shopping habits, brand awareness, and preferences related to home brand products sold at Food Bazaar supermarket. The survey questions gather demographic information about respondents and ask about shopping frequency, brands purchased, factors influencing purchase decisions, awareness of brand promotions, satisfaction levels, and interest in a larger selection of home brands.

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45 views

Questionnaire

This document contains an 18 question survey about consumer shopping habits, brand awareness, and preferences related to home brand products sold at Food Bazaar supermarket. The survey questions gather demographic information about respondents and ask about shopping frequency, brands purchased, factors influencing purchase decisions, awareness of brand promotions, satisfaction levels, and interest in a larger selection of home brands.

Uploaded by

hareesh008
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE 1.

AGE: a) b) c) d) 15-25 25-35 35-45 Above 45

2. Gender: a) Male b) Female 3. Occupation: a) b) c) d) Student Employee Housewife Businessman

4. Monthly Income: a) b) c) d) Below10,000 10,000-20,000 20,000-30,000 Above 30,000

5. Monthly Expenditure a) b) c) d) Below 5,000 5,000-10,000 10,000-15,000 Above 15,000

6. How often you shop at FOOD BAZAAR? a) b) c) d) Once a week Fortnightly Once a month Not a regular visitor

7. What do you mostly shop at food bazaar? a) b) c) d) Clothing Accesories Groceries Others(specify)-------------------------------------------------------------

8. Have you heard/seen the following Brands? a) b) c) d) e) f) g) Tasty Treat Clean Mate Safe nites Dreamline Sach Golden Harvest Easy life Yes--------Yes--------Yes--------Yes--------Yes--------Yes--------Yes--------No------No------No------No------No------No------No-------

9.Have you ever used any of the following BRANDS Products? a) b) c) d) e) f) g) Premium Harvest Clean Mate Safe nites Cozy dreams Sach Dreamline Golden Harvest Yes--------Yes--------Yes--------Yes--------Yes--------Yes-------Yes-------No------No------No------No------No------No------No-------

10.Rate these brands(listed above)with others: Attribute Very Good Good Average Brand Name Quality Price Schemes Packaging Poor Very Poor

11.Please select the most appropriate attribute while you consider buying a product? Brand Name Quality Price Schemes Availability Packaging Others(please specify) ------------------------------------12.Do you think there should be improvement in Home brand products? a. Yes b. No 13.If yes in which area you wish there should be an Improvement? Brand Name Quality Price Schemes Availability Packaging

14. Are you aware of the Promotion offers of Home Brands at FOOD BAZAR? a) Yes b) No 15. Sachin Tendulkar is endorsing the brand SACH.are you aware? a. Yes b. No If no, specify the reason y Lack of sales people promotion ------y Poor in store promotions ------y Lack of proper visual merchandising ---16. Please select most effective media for advertisement of Home Brands? Words of Mouth In store Promotion Sales Man Website Others

17.On the whole, are you satisfied with these brands? a) b) c) d) e) Highly satisfied Satisfied Neither satisfied nor dissatisfied Dissatisfied Highly dissatisfied

18. In future if FOOD BAZAR comes with large variety of Home BRANDS would you like to buy? a) Yes b) No

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