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Question A Ire of AVT

The document is a questionnaire for a student's project on analyzing the brand health of AVT Premium Tea. It collects information from customers such as name, address, age, income, whether they use AVT tea, how they rank it against competitors, how long they have been using it and what attracts them to the brand. It also asks if they would change brands, how they learned of AVT, where they have seen ads for it, and how they rate the packaging. It concludes by asking about updating the logo and packaging and if celebrity endorsements influence the brand.

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Ktshafeek Shafeek
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27 views

Question A Ire of AVT

The document is a questionnaire for a student's project on analyzing the brand health of AVT Premium Tea. It collects information from customers such as name, address, age, income, whether they use AVT tea, how they rank it against competitors, how long they have been using it and what attracts them to the brand. It also asks if they would change brands, how they learned of AVT, where they have seen ads for it, and how they rate the packaging. It concludes by asking about updating the logo and packaging and if celebrity endorsements influence the brand.

Uploaded by

Ktshafeek Shafeek
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

Sir, I SHAFEEK. K T, 4th semester MBA student of Institute of Management in Kerala, Alappuzha. As a part of my curriculum I doing a project entitled Brand Health Analysis of AVT Premium Tea in Ernakulam District. For the successful completion of my project, I have to collect various informations from you as a user of tea. So I expect your sincere responds and co-operation.

Yours Faithfully SHAFEEK. K.T

General Queries Name: Address: Age: Income: 5000-10000 10000-15000 15000-20000 Above 20000

I.

Are you a customer of AVT Premium Tea ? Yes No

II.

From your experience please rank the following brands.

AVT Kannan Devan Nestle Brooke Bond

III.

What is the first company that comes to mind when you think about Tea? AVT Kannan Devan Nestle Brooke Bond Others

IV.

How long have you been using AVT premium Tea? Bellow 1 1-5 5-10 10-20 Which factor attracts more you to AVT Premium Tea? Quality Price Offer Brand Standard

Above 20

V.

Availability

VI.

Would you like to change from AVT Premium Tea? Yes No If Yes Why ? From where you heard about AVT ? Advertisement Friends/Relatives

VII.

Shops

VIII.

Where have you seen the advertisement of AVT Premium Tea? TV Radio News Paper & Magazine How do you rate the packaging of AVT Premium Tea? Excellent Standard Average

Hoardings

IX.

Poor

X.

Would you like, there is any need to change the Logo & Packaging of AVT Premium Tea for this generation? Yes No Do you think the presences of a celebrity influence the improvement of brand health? Yes No Please give any suggestion: .

XI.

XII.

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