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Questionnaire: Re-Positioning Strategy of Cadbury For Changing Cultural Trends From Sweets To Chocolate

This document contains a questionnaire to understand consumer preferences and perceptions regarding chocolate and sweets. It asks respondents about their chocolate consumption habits, spending, preferred brands, gifting preferences for festivals, level of agreement with statements about chocolate vs sweets, factors influencing Cadbury purchases, perceptions of Cadbury promoting as an alternative to sweets, and ratings of advertisement parameters. The goal is to help Cadbury with their re-positioning strategy in response to changing cultural trends favoring chocolate over sweets.

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53 views5 pages

Questionnaire: Re-Positioning Strategy of Cadbury For Changing Cultural Trends From Sweets To Chocolate

This document contains a questionnaire to understand consumer preferences and perceptions regarding chocolate and sweets. It asks respondents about their chocolate consumption habits, spending, preferred brands, gifting preferences for festivals, level of agreement with statements about chocolate vs sweets, factors influencing Cadbury purchases, perceptions of Cadbury promoting as an alternative to sweets, and ratings of advertisement parameters. The goal is to help Cadbury with their re-positioning strategy in response to changing cultural trends favoring chocolate over sweets.

Uploaded by

fahad
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire

Re-positioning Strategy of Cadbury for changing cultural trends from sweets to chocolate

Name Age Sex Occupation

__________________________________________________ _______________ ________ _____________

Q-1) How often do you eat Chocolates? o o o o o Daily Weekly Twice a week Once a month Twice a month/less

Q-2) How much do you spend on Chocolate in a month? Up to Rs.20 Rs.21-50 Rs.51-100 Rs.100 +

Q-3) Which brands of chocolate you consume the most. Rank them on from of 1-7(1being the lowest and 8 being the highest) Dairy-Milk Kit-Kat 5-Star Munch Perk Bar-one Milky bar Amul

Q-4) What do you prefer Gifting/Receiving the most on Festival/Celebration? Rate them on the scale on 1-5 (1 being the highest and 5 being the lowest) Sweets Dry fruits Namkeen Biscuits Chocolate Cake Others

Q-5) Please choose on How much you agree or disagree for each of the following statements

Statement I would prefer having Chocolate rather than Sweets during Special occasion or Festivals Chocolate is Preferred by most of my Friends And relatives during Festivals or Special occasion Chocolate has less Calories and is not Adultered Like Sweets Although the current trend has increased the demand of Chocolates but Sweets has its own importance in our Culture Chocolate has longer shelf life than Sweets Packaging of Chocolate is more attractive then Sweets Chocolate is more expensive then Sweets Ease of availability of Chocolate

Strongly agree

Agree

Neither

Disagree

Strongly disagree

Q-6) Which of the following factors motivate you to buy Cadbury ( Rank from 1 to 7 , 1 being the highest and 7 being the lowest)

Value for money Recognized Brand Name Good-taste Celebrity Endorsement Wide range of Products Availability Package

Q-7) What do you think of Cadbury promoting itself as an alternative for sweets/mithai

Appealing

Unappealing

Q-8) Looking at the Following Adveristment of Cadbury Rate the paramters of the adveristment on the scale of 1-5 ( 1 being the highest and 5 being the lowest)

Parameter Tagline Brand Personality Emotional-connect Humor Jingle Product-placement Story-line

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