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By Maria Gabriela Mino

Facebook has over 500 million active users worldwide, with 70% located outside the United States. Users create profiles, add friends, and communicate through comments, messages, and other features. While raising privacy concerns, Facebook has become the dominant social media platform due to its focus on real-world social connections and ability to integrate applications into its open platform. Its largest competitors are Twitter for social networking and Google for online advertising.

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132 views13 pages

By Maria Gabriela Mino

Facebook has over 500 million active users worldwide, with 70% located outside the United States. Users create profiles, add friends, and communicate through comments, messages, and other features. While raising privacy concerns, Facebook has become the dominant social media platform due to its focus on real-world social connections and ability to integrate applications into its open platform. Its largest competitors are Twitter for social networking and Google for online advertising.

Uploaded by

mmino_8
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX or read online on Scribd
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By Maria Gabriela Mino

Statistics of the Site


 One Minute of Facebook

 500+ users worldwide


 70% outside the US
 20 million mobile users
 More than half return daily
How It Works
A user:
signs up
designs his/her
profile
adds friends
communicates with
friends through
comments,
“The masked-ball period of the Internet is
messages, etc.
ending. Where people led double lives, real
and virtual, now they lead single ones
again”
Features
 Profile  Chat
 News Feed  Groups and Events
 “What is on your mind?”  Photo and Video
 Comments, Messages, sharing
etc.  “Friends you may
 Like Button and Poke know”
button  Email notifications
 Chat
Facebook for Businesses
Facebook
Facebook Ads
Page

Social
Plug in
Mayor Competitors
 Social Networking: Twitter.

 Advertisement: Google.
FACEBOOK TWITTER GOOGLE

Very Intuitive Not intuitive Very Intuitive

Rely on social Rely on social Not social


connections offline connection
offline/online
Focus on deep Focus on number of Focus on Search
connections connections/followers
Market targeting No ads. Users have to Market targeting
based on user’s info follow a company based on word search
Application Mash up Limited functionality Application Mash up

Need to be logged in Rapid responsiveness Rapid responsiveness


to get immediate to search query to search query
responses
Large investment of Small investment of Small investment of
time time time
Comparison to Competitors

“Microsoft made computers easy for


everyone to use. Google helps us search
out data. YouTube keeps us entertained.
But Facebook has a huge advantage over
those other sites: the emotional
investment of its users”
Facebook and Web 2.0
 Social Graph
“So at its core, what we’re trying to do
is map out all of those trust
relationships, which you can call
colloquially, most of the time,
friendships.”

 Open Graph
“It’s a shift from the wisdom of crowds
to the wisdom of friends, It doesn’t
matter if 100,000 people liked x. If the
three people closest to you like y, you
want to see y”
The Good The Bad
 Maintain offline  Privacy Issues.
relationships for a  Too much
longer period. advertisement.
 Many applications  Time consuming.
in one place.  Information
 Intuitive. Overload.
 Customizable.
 Best ad platform
online.
Future of Facebook

“…Most applications are going


to become social, and most
industries are going to be
rethought in a way where
social design and doing things
with your friends is at the core
of how these things work”
Mark Zuckerberg, Facebook CEO and
Founder
Sources
 How Facebook is Redefining Privacy (Time Magazine)
 http://www.time.com/time/business/article/0,8599,1990582,00.html
 Exploring the Facebook Experience: A New Approach to Usability
 http://eprints.comp.lancs.ac.uk/2093/1/NordChi2008_-_220.pdf
 The Downside of Friends: Facebook’s Hacking Problem
 http://www.time.com/time/business/article/0,8599,1895740,00.html
 Mark Zuckerberg: Time Magazine Person of the Year 2010
 http://
www.time.com/time/specials/packages/article/0,28804,2036683_2037183_203718
5,00.html
 Facebook Advertisement http://www.facebook.com/advertising
/?campaign_id=402047449186&placement=pflo&extra_1=0
 Facebook vs Twitter
http://www.twitip.com/twitter-versus-facebook/
  Facebook Social Experience for Businesses
http://www.facebook.com/facebooklive?sk=app_127337483972992&app_data=facebo
okdemos:flv_25c44711-94f5-41e5-aa0a-84a697c03202

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