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Video Interviews For Business

The document discusses how video interviews can help businesses build trust with customers in the digital age. It notes that most consumer research and purchasing decisions now occur online, where there is a lack of trust in traditional advertising. The document argues that by creating video interviews that showcase a company's expertise, businesses can position themselves as a trusted source for customers and see benefits like increased search visibility, growing viewership of online video, and higher click-through rates on websites.

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67 views9 pages

Video Interviews For Business

The document discusses how video interviews can help businesses build trust with customers in the digital age. It notes that most consumer research and purchasing decisions now occur online, where there is a lack of trust in traditional advertising. The document argues that by creating video interviews that showcase a company's expertise, businesses can position themselves as a trusted source for customers and see benefits like increased search visibility, growing viewership of online video, and higher click-through rates on websites.

Uploaded by

voltagedigital
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Video Interviews for Business

HARNESSING THE POWER OF TRUST IN THE DIGITAL AGE

203 N. Wabash Ave.


Suite 900
Chicago, IL 60601, USA
1-312-750-1777
The buying process has changed…
 Key Changes:
◦ Internet as primary source of research – 97% of people use
online media to make purchasing decisions (BIA/Kelsey)

◦ Huge amount of (often biased) information available


 Lack of trust in traditional advertising & communications

Your Company
Importance of Expertise & Trust

 Customers want to
be guided.

 Don’t want to be sold,


but still looking for
leadership.
◦ Consumers trust less than they used to.

 Expertise can be showcased –


become the trusted source.
Video makes you a trusted source.
 Increase visibility in search
◦ 50X greater chance to have first
page search results than text
(Forrester).

 Growing Medium
◦ Year over year, video views in
the US were up almost 120%.
Effectiveness of video in
 Close Connection communication key messages
◦ As close as you can get vs. other mediums
to your prospects through
a computer screen.
Videos get people to click…

Eyes concentrated on top 3 Video thumbnail draws eyes


spots… little hope of further down the page and to
drawing clicks unless video description. Instantly ups
you’re in top 3. odds on click-through.
The Voltage Video Process

 Messaging
 List of questions
◦ What are customers searching for?

Bottom Line:
 Shoot We take care of
◦ One-on-one conversations
everything.
 Edit and Tag
◦ 10 segments one-minute in length
◦ Latest SEO Techniques

 Integrate into whole marketing plan


◦ QR codes, websites, PR, and more…
How can you use our videos?
Websites
Online Channels QR Codes

97% of U.S. consumers use


online media to make purchasing
decisions. (BIA/Kelsey)

Public Relations
Email Signatures
Who have we worked with?

Industries
• Professional Services
• Manufacturing
• Banking
• Nonprofits
• Government Agencies
• Consumer Products
• Tech
How else can we help?
• Digital Creative Contact:
• Media Buying Richard Gordon
• Graphic Design VP, Sales
• Web Development 312-848-7792
• Brand Strategy [email protected]

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