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Assignment MKT

The document discusses marketing strategies and defines marketing mix as the set of tactical marketing tools used by companies to create value for customers and build strong customer relationships. It notes that each company must have its own unique marketing mix in order to achieve marketing goals and capture value from customers. The marketing mix consists of product, price, place and promotion.

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60% found this document useful (10 votes)

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Assignment MKT

Uploaded by

Mimi Norain

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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Parisons Liberty Org Study
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Parisons Liberty Org Study
40 pages
Mutation
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Mutation
29 pages