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Questionnaire: Nokia Motorola Samsung LG Sony Micromax Blackberry

Shruti, a 20-year-old student, prefers Blackberry and Motorola mobile phone brands. Functionality is her top consideration when choosing a phone, followed by brand name and price. She prefers calling and camera functions most and values design over other factors. Shruti is not influenced by advertising and does minimal research before phone purchases.

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Avantika Ashurekha Asthana
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36 views3 pages

Questionnaire: Nokia Motorola Samsung LG Sony Micromax Blackberry

Shruti, a 20-year-old student, prefers Blackberry and Motorola mobile phone brands. Functionality is her top consideration when choosing a phone, followed by brand name and price. She prefers calling and camera functions most and values design over other factors. Shruti is not influenced by advertising and does minimal research before phone purchases.

Uploaded by

Avantika Ashurekha Asthana
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

NAME: Shruti

AGE: 20

OCCUPATION: student

Q1 Which mobile phone brand(s) you like(trust) the most ?

 Nokia
 Motorola
 Samsung
 LG
 Sony
 Micromax
 BlackBerry

Others Blackberry and motorola

Q2 What factors influence you while choosing a mobile phone?(rank between 1 to 7)


Functionality 1
Name of the Brand 2
Look and Feel 4
Application Store 5
Price 3
Advertising 7
Operating system 6

Q3 What functionality you prefer? (Rank between 1 to 10)

Send/Receive calls, and SMS 1


Camera 2
MP3 Player 4
Bluetooth 3
Social media applications 10
E-mail applications 7
Games 5
Calendar/Organizer 6
Application store 8
Document Reader(PDF, Word) 9
Q4 What is the maximum price that you would pay for a mobile phone

 5,000
 10,000
 15,000
 20,000 and above – my ans.

Q5 How important is the design or style (Look and Feel) of a mobile phone to you as
opposed to functionality?
 Not Important
 Fairly Important
 Very Important-my ans.
 Extremely Important

Q6 Rank the “look and feel” factors according to your preference (from 1 to 6)

Screen size 4
Buttons 3
Colour 5
Weight 6
Keypad 1
Touch screen 2

Q7 Does the advertising influence your buying?

 Yes
 No-my ans.

Q8 Do you do some initial research before buying a mobile phone?

 Yes
 No –my ans.

If yes, through what medium?

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