Importance of Email

E-mail is free, fast and proactive!

Sending effective e-mails on a regular basis will help increase your registration numbers, drive traffic
to your website, and build loyalty with your participants. Here’s how:

 E-mail is free. With no production, materials or postage expenses, you can easily and affordably
communicate event information.
 E-mail is fast. Time-sensitive information including updates pertaining to events and breaking news
can be received within minutes, not days or weeks.
 E-mail generates an immediate response. By providing links within your e-mail, you give potential
participants the opportunity to register right then and there. You can see the results of your efforts
instantly.
 E-mail is targeted. You can easily segment your lists into groups so your e-mails go to the
individuals who are most likely to respond to that particular message.
 E-mail is proactive. Instead of passively waiting for participants to visit your Web site, e-mail
enables you to aggressively communicate with and educate your existing participants.
 E-mail expands your reach. Grow your database by sending information to your participants and
encourage them to forward the message onto their own friends and family.
 E-mail allows you to foster long lasting relationships. Build a regular, ongoing dialogue with those
registrants/participants who appreciate the routine communication. Those who do not can easily opt-out.
 E-mail will grow your organization. Maintaining and growing your e-mail database will allow you to
fully utilize our services, including free Broadcast e-mails and an upgraded version of HTML e-mails (fee
applies) in order to reach more participants.

Maintaining and growing a large e-mail database is a crucial factor in bringing your registration online.
Some tips on how to collect e-mail addresses:

 In your next direct mailing or newsletter, include an e-mail solicitation letter, along with a postcard
or insert which can be easily filled out and mailed back to your event.
 Make e-mail address a mandatory field on all printed registration forms.
 During walk-in days, encourage registrants/participants to offer their contact information.
 When you send e-mails with a call-to-action (such as event registration), ask recipients to forward
the message to friends and relatives so they, too, can get involved.
 Prominently place a contact list sign up on your homepage. You may also want to include this option
on other pages, like “news” or “contact us”.
Email & Its Importance

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Email is a system of sending and receiving messages electronically. It is a mode of

communication in which a computer user can compose a message at one terminal and
would be received by the recipient when they check their account. The message can be in
the form of the text entered from the keyboard or the electronic files, which have been
stored on the storage media.

Advantage of E-mails

Sending an email is more efficient than writing and sending a normal physical letter, for its
fast and inexpensive. Email is preferred over the physical letter written on the paper
because

-- Email provides enhanced features; such as file attachments, Rich Text Format, and
delivery confirmation etc., which is otherwise not possible when sending a normal letter.

 -- It is time-saving and more efficient.

-- Email can be sent to more than one person at a time, and can be received as an
information, that has been mailed to more than one person.

-- It is a more private and reliable form of information. The key features of email include:

Address Book: The user can enter the name, address, e-mail address, and additional
comments in the address book and can view the same when required, by clicking on the
VIEW ENTRIES link.

Attachments: The user can manage all the attachments in their account through this link.
With the help of this, the user can download or the attachments.

Calendar: Every e-mail account has a calendar, with the help of which the user can prepare
his schedule. This calendar allows users to add, edit or delete entries by clicking on the
specific link.

Compose E-mail: This feature allows the user to create mail. When the user has finished
writing the content, he can either save it as a draft or can send it to the recipient.

Folders: The user can create, delete, rename folders and sub-folders by clicking on the
FOLDER OPTIONS link.

Search: This option is extremely helpful for the users who have many emails. With the help
of this feature, the user can delete, move, read and forward emails listed on this page.

Trash folder: When the user deletes any e-mail, it automatically moves to this folder and if
needed ,he can anytime undelete the same. This folder is automatically emptied once
everyday.

Viewing options: When the user is viewing any message, he has these three options
Forward (to forward the message to any other email address), Reply (to reply to the
Message of the sender) and Reply All (to reply to all the recipients of the message) When
the user is viewing the contents of a folder, he can choose to delete Multiple Messages at
one time The user can create the folder and will have an option to Move the message to this
Folder. The user can save a lot of time by selecting an option "Multiple Forwarding Options"
with the help of which, he can forward multiple messages at one time.

Email Corruption

How do I know that my email has been corrupted? When the user is unable to open or send
an email, the chances are that the email has got corrupt. When the user sends the message
but he notices a message indicating that the message is queue able instead, there is a
probability that the email might be corrupt.

Email Recovery

Email Recovery Software is a tool for repairing and recovering corrupted or deleted emails.
Emails are stored in the Mail Folder, which is a separate file. Hence, there are different
methods to recover them. If the user deletes emails and wants to restore them, the chances
are that he may find it in the Deleted Items folder in outlook and outlook express, but if he
has cleared it from there as well, then the message may not be found there. The user, then
needs to use the mail recovery software. The Stellar Phoenix Mail Recovery software scans
extracts and saves e-mails messages and folders on the local drive. Stellar Information
Systems Ltd. is an ISO 9001-2000 certified company specializing in data recovery software,
data protection software, services and solutions. Stellar offers a complete solution of file
recovery software and lost data restoration programs for Windows (Windows 95, 98, ME,
NT, 2000, 2003, XP), Apple Macintosh, Novell, Linux, Unix operating system and FAT, NTFS,
NTFS5, HFS, HFS+, NWFS, JFS, EXT2 and EXT3 file systems. 

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E-mail Marketing
E-mail marketing involves using electronic mail to advertise a service, brand, or product. Read more about it here.
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As is quite apparent from the term, email marketing is about using email as a marketing tool to advertise
or promote a brand, service, or product. In other words, it’s a type of direct marketing, utilizing electronic
mail as a way of conveying commercial messages to people. Although in its most comprehensive sense
every e-mail that is sent to an existing or potential customer can be regarded as e-mail marketing,
nevertheless, the term generally signifies the following:

 E-mails sent to promote the loyalty of the customer and to enhance the relationship between
existing customers and the merchandizer.
 E-mails sent in order to get new customers or to convince current customers to purchase
something again.
 Advertisements or marketing messages placed in the e-mails sent by other merchandizers.

Businesses are generally depend on referrals from current customers, utilize a subscription service, or
pay an e-mail broker a fee to acquire the e-mail addresses of the customers they want to target with their
e-mail marketing messages. Most companies, as might be expected, make use of a combination of the
above methods.

What are the Advantages of E-mail Marketing?

There are several reasons for the popularity of e-mail marketing with businesses – here are some:

 One of the best advantages of e-mail marketing is the capability of distributing marketing
message to large databases of possible customers relatively affordably. For example, when
compared to investments in other media like printed newsletters or direct mail, it is much cheaper.
 E-mail marketing allows the advertiser to send the message to the targeted audience, unlike a
website that must wait on the chance of the customers dropping by.
 Also, an e-mail marketing strategy can involve sending a number of e-mails successively, building
on one another. For example, this method is often used for targeting specific dates that may be
upcoming, like Christmas, Mother’s Day, Memorial Day, Valentine’s Day, and so on.
 Unlike advertisements that are mailed, e-mail marketing messages are practically instantaneous.
When an e-mail is sent, it arrives at its destination within seconds or minutes.
 The Return On Investment, or ROI, can be tracked accurately, and when done properly has
proven to be highly effective. It is said that as an online marketing strategy, e-mail marketing is
second only to search engine marketing.
 E-mail marketing efforts are easy to keep track of by using click-throughs, read-receipts, un-
subscribes, bounce messages, web bugs, and so on, which can be used for assessing negative
and positive responses, open rates, and correlating sales with marketing.
 E-mail marketing strategists have access to considerable numbers of e-mail subscribers who
have consented, or opted in, to get the e-mails on subjects that they are interested in.
 Business is generated affordably as well as automatically.

So, What are the Disadvantages of E-mail Marketing?

 One of the main disadvantages of e-mail marketing is spam, which are unsolicited e-mails that
are sent in bulk. This really hampers genuine e-mail marketing efforts, since the sheer bulk of
spam e-mails can be such a put-off that people can often mistake genuine commercial e-mail,
such as a mailing list that they may be subscribed to, for spam.
 Spam has led to users putting spam filters, which again has a negative effect on genuine
marketers, because their commercial e-mails often get filtered out by these spam filters.
 Apart from spam, another drawback is the sheer volume of commercial e-mail that people get in a
day, so much so, it can often result in them deleting them without even a glance.

The advent of e-mail marketing has transformed the way business is done. Sure, there are some
disadvantages, even so, it must be said that the impact e-mail marketing has had on business is largely
 positive, having a clear edge over other types of marketing communication. Hence, e-mail marketing is
here to stay for a long time indeed.

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Newsletter Ideas
The ideas about making newsletters interesting and readable are grouped in different categories viz., employee
newsletter ideas, company newsletter ideas and school newsletter ideas.
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A newsletter is defined as publication which includes leaflets, newspapers and such media which conveys
information about an organization, institute or any other entity. The newsletters are similar to magazines in
many aspects. The difference, however, is that newsletters are associated with organizations/entities.
Readers can avail information about these organizations on a regular basis through newsletters. These
publications are delivered to readers either by post/Internet on a daily, weekly, monthly or quarterly basis.

Ideas for Newsletter

Coming up with newsletter ideas can be challenging at times. Writing something interesting or thought
provoking is not always possible due to the monotony that creeps in. In such cases, editors of newsletters
should look to innovative and employ new ideas. One thing to be kept in mind is that readers get attracted
only to something substantial and useful data/information presented to them.

Employee Newsletter Ideas

Issuing an employee newsletter on a regular basis can be a nice way to share important information
within the organization. There are many things that one can include in such newsletters. Few of these
ideas are presented below.

 Presenting profiles of employees is one of the interesting ideas to be considered.

Accomplishments of the employees, challenges they face and many such things can be included
in employee profiles.
 In every new issue of the newsletter, working of one of the departments can be discussed.
Generally, people don't know much about what is going on in other departments. Lots of pictures
along with information about the functioning of the departments should attract readers.
 One can think about educating employees on matters related to stock price. An average
employee is not aware (or probably, knowledgeable) of the relation between company
performance and its impact on stock prices. Thus, newsletters can start educating employees
about such things.
  Technology upgrades carried out in the company and many such news pieces can be collected.
Meetings held in the company can be a good source of obtaining information.

Company Newsletter Ideas

A company newsletter has to be brief with a simple format. There is very limited scope to talk about
unimportant things and the content need to be compact as well as provide the necessary information in a
crisp form. Few basic things to consider for a company newsletter are presented below.

 Information about the departments of a company should be presented. Most of today's company
newsletters are posted on the Internet. It is necessary to update the information, so that it reflects
the changes.
 Information about the latest happenings should also be updated on the website.
 Presenting content objectively is important. In this manner, necessary information can be
provided without hyping it. Title or headline used in the newsletters need to be such that it grabs
readers' attention.
 Writing content, just for the sake of impressing readers won't work for a long time. The language
being used need to be simple and most importantly conversational. One can also avoid using
technical and big words.

School Newsletter Ideas

Few of the basic thing like presenting information about the institute, providing current news, etc. remains
the same for most of the newsletters. However, one can try out the following ideas to make school
newsletters interesting to read.

 Allowing students to contribute in generating content is the first big step that one can take to
create an interesting and readable newsletter.
 Choosing a suitable template for these newsletters should help enhance their appearance.
Incorporating images/photos that are relevant to the content should make the articles interesting.
 Writing articles is one of the most important tasks involved in the creation of a newsletter. The
important articles or those which act to be the 'face' of newsletters should be written by the core
group/team. Rest of the material can be collected from other students.
 Inviting guest authors to write something for school newsletters can attract more readers. It is not
always possible to obtain content from accomplished writers. However, articles from prominent
authors can raise the level and standard to a great extent.

The different newsletter ideas presented in this article should prove to be useful for enhancing the layout
and making the content worth reading. Newsletter is a medium through which one can communicate to a
large audience. It is therefore, necessary to be careful while creating content and editing each and every
detail.