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Integrated Logistics System

This document discusses the flow of logistics and the structure of organizational units involved in marketing commodities, products, and services both within and outside companies. It defines a logistics channel as a set of organizational units that help manufacturing companies market their products by overcoming gaps in time, place, and ownership. Channel members can include wholesalers, retailers, and specialized intermediaries that purchase from manufacturers and sell to end users. The use of intermediaries in marketing channels can increase efficiency by providing time, place, and possession utility as well as sorting, assorting, and routine transaction functions.

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Doddy Febrianto
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869 views6 pages

Integrated Logistics System

This document discusses the flow of logistics and the structure of organizational units involved in marketing commodities, products, and services both within and outside companies. It defines a logistics channel as a set of organizational units that help manufacturing companies market their products by overcoming gaps in time, place, and ownership. Channel members can include wholesalers, retailers, and specialized intermediaries that purchase from manufacturers and sell to end users. The use of intermediaries in marketing channels can increase efficiency by providing time, place, and possession utility as well as sorting, assorting, and routine transaction functions.

Uploaded by

Doddy Febrianto
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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FLOW OF LOGISTIC

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Structure Of Intra company Organizational Units And Extra
company Agents And Dealers, Wholesale And Retail, Through
Which A Commodity, Product, Or Services Is Marketed
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@  
Lambert (1993)
A set of organizational units in both the manufacturing
company's internal or external (outside) serves manufacturing
companies to market products

 

ÿ Overcoming Gaps
ÿ Time
ÿ place
ÿ Ownership

ÿ Intermediary

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Any channel member other than the
manufacturer or end-user

Wholesale
Retail
Specialized


 

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ÿ Place
availability of a product or service at a location convenient
for potential customers.
ÿ Left
availability of products or services as desired by the
customer.
ÿ Form
product is processed, prepared and utilized in appropriate
circumstances.
ÿ Information
answers to general questions and communications
regarding the properties of useful products and benefits
available.
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No Broker, Cargo Posted Directly From Manufacturer to
Consumer
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Articles Posted From the Manufacturer Through Intermediaries
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The use of intermediaries can be useful because:
ÿ Many producers lack the financial resources to carry
out direct marketing.
ÿ In some cases, direct marketing is not feasible.
ÿ Intermediaries can increase the efficiency of the process
with time, place, and possession utility (usefulness of
time, place and ownership)
ÿ Intermediaries typically provide the functions ofsorting
and assorting.
ÿ Marketing agency allowed to perform routine
transactions










TUGASBAHASA INGGRIS
Channel of Structure
D3 LOGISTIK BISNIS

Di susunoleh:
Moch Yusuf Rizal
NPM :5103065

BANDUNG
POLITEKNIK POS INDONESIA

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