Retail Marketing

M.B.A.
Business Applications - Year 2 – Retail Marketing

Internal Examination - 2
Name : ___________________________________________
Enrollment No / App. No. : ___________________________________________
Learning Centre : ___________________________________________
PCP Code : ___________________________________________
Total Marks: 25 Max Time: 60 min
There are 3 sections to this Question Paper:

• Section A: Objective Type – Fill the Answers in the Question Paper.
• Section B: Short Answer – Fill the Answers in the Question Paper.
• Section C: Long Answer – Attach Additional Sheets.
Instructions
• Read the instructions for each before attempting to answer them
• Test need to be completed in the time given
Section A: Objective Type – Answer All Questions Total Questions: 10

Each Question carries 1 mark each.
A. Fill in the blanks:
1. _____________ is a critical business function, a process that utilizes a variety of

activities.
Ans: _____________________
2. The Retail Exchange is a service that automates the _______________ between

buyers and their suppliers.
Ans: _____________________
3. The retail market is complex and ___________.

Ans: _____________________
4. ________________ is one of the toughest jobs amongst white collar workers.

Ans: _____________________
5. ____________ goods require easy access, allowing the customer to quickly make a
purchase.
Ans: _____________________
B. State TRUE or FALSE:
© Copyright Created by Centum Learning Limited

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Mar 2011
6. Retailing is not about making a sale; it is about keeping customers for life.
Ans: _____________________
7. Today, retailers’ marketing organizations are under no pressure to deliver results.

Ans: _____________________
8. A marketing strategy can serve as the foundation of a marketing plan.

Ans: _____________________
9. Retailers have many store location factors to consider when choosing a place
for their business.
Ans: _____________________
10. The second element in the markdown process is timeliness.

Ans: _____________________
Section B: Short Answer – Answer Any Three Questions Total Questions: 5

Each Question carries 3 marks each
1. What is the nature of exchange?

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2. Define Pricing.
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3. What is a cost leadership Strategy?
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4. Write a short note on Customer Care.
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5. Define Retail pricing.
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Section C: Long Answer – Answer Any One Question Total Questions: 3

Each Question carries 6 marks
1. Explain services marketing theories.

2. Explain marketing strategy concepts.
3. Describe selection of the best site in detail?

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M.B.A.

Business Applications - Year 2 – Retail Marketing

There are 3 sections to this Question Paper:

Section A: Objective Type – Answer All Questions Total Questions: 10

A. Fill in the blanks:

1. _____________ is a critical business function, a process that utilizes a variety of

2. The Retail Exchange is a service that automates the _______________ between

3. The retail market is complex and ___________.

4. ________________ is one of the toughest jobs amongst white collar workers.

B. State TRUE or FALSE:

© Copyright Created by Centum Learning Limited

7. Today, retailers’ marketing organizations are under no pressure to deliver results.

8. A marketing strategy can serve as the foundation of a marketing plan.

10. The second element in the markdown process is timeliness.

Section B: Short Answer – Answer Any Three Questions Total Questions: 5

1. What is the nature of exchange?

Section C: Long Answer – Answer Any One Question Total Questions: 3

1. Explain services marketing theories.

© Copyright Created by Centum Learning Limited

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