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Corporate Tactics

The document outlines the key steps in developing a corporate marketing plan, including conducting an external and internal marketing audit, performing a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, setting SMART marketing objectives, developing marketing tactics within a budget and timeline, implementing control and feedback mechanisms, creating a contingency plan, and stating assumptions.

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Tijo Mathew Thomas
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44 views1 page

Corporate Tactics

The document outlines the key steps in developing a corporate marketing plan, including conducting an external and internal marketing audit, performing a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, setting SMART marketing objectives, developing marketing tactics within a budget and timeline, implementing control and feedback mechanisms, creating a contingency plan, and stating assumptions.

Uploaded by

Tijo Mathew Thomas
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CORPORATE TACTICS

MARKETING PLANNING

MARKETING AUDIT ---- EXTERNAL

 INTERNAL( MARKETING MIX 4P’s)


 INTRA

SWOT (STRENGTH, WEAKNESS, OPPURTUNITIES, THREATS)

MARKETING OBJECTIVES (SMART) (SPECIFIC, MEASURABLE,


ACHIEVABLE, REALISTIC, TIMELY)

MARKETING TACTICS

BUDGET

TIME SCALES

CONTROL & FEEDBACK

CONTENGENCY PLAN

ASSUMPTION

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