Leading Staff Development For School Improvement: Sara Bubb and Peter Earley

School Leadership and Management,
Vol. 29, No. 1, February 2009, pp. 2337
Leading staff development for school

improvement
Sara Bubb* and Peter Earley
London Centre for Leadership in Learning, Institute of Education, London, UK
As part of a CfBT Education Trust funded study, we investigated the practical steps school leaders
can take to ensure that self-evaluation of school performance led, through the effective staff
development, to genuine school improvement. On the journey from self-evaluation to school
improvement our research identified what schools did that worked, how people helped each other,
how obstacles were overcome, and what was done to ensure even greater improvement. The role of
continuing development of staff was crucial in helping to address most of the priorities identified
through self-evaluation to bring about improvement, enhance the quality of the learning
experience, and generally make things better for pupils. In this article we outline the key factors
that need consideration by school staff development leaders to ensure that the journey leads from
self-evaluation to school improvement.
Keywords: self-evaluation; staff development; performance management; INSET; CPD;

school improvement
Introduction
A great deal is now known about the features of effective staff development (e.g.
Guskey 2002; Bolam and Weindling 2006; Ofsted 2006; Bubb and Earley 2007;
TDA 2007) and there are an increasing number of resources available for
practitioners, many of them online. In this article we outline the key factors that
need consideration by school staff development leaders to ensure that the journey
leads from self-evaluation to school improvement.
As part of a CfBT Education Trust funded study, this research investigated the
practical steps school leaders take to ensure that self-evaluation of school
performance, led through effective staff development, results in genuine school
improvement. On the journey from self-evaluation to school improvement our
research identified what schools did that worked, how people helped each other, how
obstacles were overcome, and what was done to ensure even greater improvement.
The role of continuing development of staff was crucial in helping to address most of
the priorities identified through self-evaluation to bring about improvement, enhance
the quality of the learning experience, and generally make things better for pupils.
*Corresponding author. Email: [email protected]

ISSN 1363-2434 (print)/ISSN 1364-2626 (online)/09/010023-15
# 2009 Taylor & Francis
DOI: 10.1080/13632430802646370
24 S. Bubb and P. Earley
The journey from self-evaluation to school improvement was tracked in 38 schools

in England 13 secondary, 22 primary and three special schools over 20 months
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from January 2006 to August 2007. We chose schools that we knew (either from our
own experience or from recommendations) had interesting practices in the develop-
ment of their staff. Thus, they were not typical or average schools but those in which
we thought we were likely to see successful and innovative improvement journeys.
Half of the schools were in challenging circumstances in that over 35% of their pupils
were eligible for free school meals because we considered that staff development that
leads to improvement in such contexts is crucial. The schools were in 22 different local
authorities (LAs) across England and included London boroughs, shire counties,
metropolitan districts and unitary authorities. The schools ranged in size from a three-
class primary to a very large comprehensive of over 1750 students. Many were
successful but one was deemed by Ofsted inspectors to require Special Measures.
The research commenced with a detailed analysis of the project schools’ self-
evaluation forms (SEF) and improvement plans. A quarter of the secondary, primary
and special schools were then chosen as case studies, to look at the journey from self-
evaluation to improvement in greater detail. The nine case studies three secondary,
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five primary and one special school were from different local authorities and ranged
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in size from a small village primary to a very large urban comprehensive. Five of the
case study schools were in challenging circumstances (one secondary, three primaries
and the special school), one of the others required special measures and another was
on the local authority list of underachieving schools.
The nine case study schools were visited three times (every two terms) in addition
to contact via telephone, post and email. The on-site visits enabled us to gain insights
from a range of people. For instance, during one visit to a two-form entry primary
school, eight adults were interviewed: they included teaching assistants, teachers
(one who was newly qualified) as well as the headteacher and deputy. Two 11-year-
old pupils were also interviewed to gain their insight into the impact of staff
development.
In addition, professional development leaders from seven local authorities were
interviewed to enhance the data and test emerging hypotheses. Issues arising from
the project were also discussed with a CfBT inspection forum. The schools were
brought together through the project’s virtual learning environment and face to face
to discuss issues at a seminar in June 2006 and at a conference one year later. As well
as providing us with more data, schools benefited from sharing up-to-date resources,
and discussing and hearing from researchers and policy advisers.
Staff development to school improvement key factors

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To ensure that the staff development journey leads from self-evaluation to

improvement, the research data showed that 10 factors are important in using the
outcomes of self-evaluation accurately to identify needs and in efficiently organising
appropriate opportunities (see Figure 1).
School Leadership and Management 25
1. The leadership and management of staff development needs to be effective
2. People need a clear shared understanding of staff development
3. The school needs to develop a learning-centred culture
4. Individuals’ development should be linked to needs analysis through

performance management and career development as well as self-evaluation
and school improvement
5. The goal, and the reasons for it, must be clear and ultimately should make a
difference to pupils
6. The quickest, most effective and best value for money forms of staff
development should be chosen based on what will suit individuals
7. Staff development that involves discussing, coaching, mentoring, observing

and developing others is highly effective
8. Time needs to be made for staff development
9. Staff development should be monitored and its impact needs to be evaluated
10. Learning and development should be shared, acknowledged and celebrated for
improvement to be sustained
Figure 1. Ten factors for success.
These 10 factors which our research suggests make for success are explored with
illustrations from the case study schools.
The leadership and management of staff development need to be effective

Staff development does not just happen. It has to be managed and led, and done so
effectively ensuring it has a positive impact and represents good value for money.
This research, like that of others (e.g. Hustler et al. 2003; Goodall et al. 2005; Ofsted
2006), found that the status, knowledge and approach of CPD leaders affected the
chance of staff development being taken seriously and leading to school improve-
ment. For they have the power to make a significant difference to their colleagues
and thereby raise pupil achievement, but they also risk wasting a great deal of time
and money.
Here are descriptions of two of the project schools’ staff development leaders:
. K is the deputy head of a comprehensive. Not only is he highly respected as an
established teacher and school leader but his work in the induction of new teachers
and staff development has a national reputation through his running of courses,
appearing on Teachers TV, lecturing at the local university and publishing books.
He sets a good example in being a lifelong learner through for instance completing
a doctorate while working and reading books and the educational press to keep up
to date. As deputy, he takes an important role in the SEF, performance
management, managing the budget and school improvement.
. M is the full-time Training School and CPD Manager. Young and with a
background in project management rather than teaching, he successfully manages
the training school budget and organises the development of all staff, from the
bespoke to whole-school INSET days. He is very good at keeping track of who’s
done what and offers a menu of development activities that take account of the
expertise and experience of adults in the school and community, money, time and
resources.
More often, however, the staff development leader role was subsumed under the title
head, deputy or assistant headteacher.
Leaders with a clear strategy developed simple procedures to help ensure that staff
development worked. Application and evaluation forms carried subliminal messages
about the priority and importance given to staff development and the need for it to be
planned to have an impact on pupils.
People need a clear shared understanding of staff development

The research data suggest that staff development is understood with varying degrees
of sophistication by people in different schools. Schools in which people had a broad
and deep understanding of what staff development means seemed to make more
rapid improvement than where development was synonymous with ‘a day off going
on a course’. Individuals showed this understanding when they were asked questions
such as ‘What staff development has been most beneficial?’. Some people spoke only
of courses that they had attended but others said such things as ‘learning from how X
handles things has been the best training’.
Understandings of staff development were also aided by the school’s staff
development policy, which was not just a piece of paper but living practice policies
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were real and not simply something devised mainly for Ofsted inspectors and put on
the shelf until needed. School policies for staff development often had strong
statements, such as:
Learning from each other . . . learning from what works.
Effective and focused Continuing Professional Learning and Development has a

central role to play in securing and sustaining whole school improvement.
CPD is an entitlement and responsibility for all staff and supports them to
maximise their effectiveness and develop their career potential.
The definitions used were often broader than the TDA’s (Training and Development
Agency for Schools) view of professional development as ‘reflective activity designed
to improve an individual’s attributes, knowledge, understanding and skills’ (2007).
Some were closer to our own view or definition which is that staff development is:
. . . an ongoing process encompassing all formal and informal learning experiences
that enable all staff in schools, individually and with others, to think about what
they are doing, enhance their knowledge and skills and improve ways of working so
that pupil learning and well-being are enhanced as a result. It should achieve a
balance between individual, group, school and national needs; encourage
a commitment to professional and personal growth; and increase resilience,
self-confidence, job satisfaction and enthusiasm for working with children and
colleagues. (Bubb and Earley 2007, 4)
Some school staff had a limited view of staff development, thinking of it mainly as
activities to be engaged in rather than as the actual development of their knowledge
and expertise which results from such participation. Staff development was seen
predominantly in terms of inputs and not as the changes related to their thinking and
practice.
The school needs to develop a learning-centred culture

Most of the schools studied had developed a learning-centred culture where adult
learning was valued as highly as pupil learning. Indeed, the very fact that their leaders
agreed to take part in the research was indicative of the kind of places they were.
Many of the schools had ‘Investors in People’ status, a quality kitemark for
organisations that look after their staff. The staffrooms we visited were happy
places, buzzing with conversations about children’s learning. A teaching assistant in a
special school said, ‘I love working here the staff, the kids, everything. Everyone is
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great; there’s a culture of everyone learning together and passing skills on.’
This emphasis on learning was made explicit in a primary school where the deputy
carried out an audit of all the adults’ talents, skills and hobbies. The results were
impressive. They were shared in an assembly so that the pupils could see not only
how talented the adults were but also how they were lifelong learners.
Many schools had useful resources to support adult learning including shelves in
the staffroom for publications; the storing of resources and links to handy websites on
the school intranet; and reminders on notice-boards about interesting TV pro-
grammes and events. Some schools had rooms for staff learning. A secondary school
had turned the attic of an old part of the Victorian building into a staff development
suite, consisting of an office/meeting room, a training room with computers for about
12 people and a staff library/conversation room. These rooms were quaint but
comfortable and much used by staff for their own development and for events offered
to other schools.
Staffing structures in many schools reflected a learning-centred culture. In a
primary school two people had been encouraged to work towards higher level
teaching assistant (HLTA) status and were put in charge of leading and managing the
other classroom assistants. They trained and observed their teams, giving feedback in
a developmental way.
Several of our schools had a policy of encouraging people to achieve Advanced
Skills Teacher (AST) status and to work with other staff in the school. One primary
school decided to fund an AST from its own budget rather than through the local
authority so that it could use her entirely for itself. A secondary school with a staff of
120 had a team of eight ASTs who were used to develop other individuals in six-week
intensive programmes. People either opted for this intensive support to improve their
teaching or were nominated because their teaching was graded only satisfactory or
unsatisfactory.
Schools seized opportunities to develop individuals. For instance, a midday
supervisor in a special school enjoyed being with the children and used to stay on
after her shift if any help was needed. She was offered a job as a teaching assistant and
after a few years the headteacher supported her in applying for and gaining funding for
an NVQ (level 3) teaching assistant course at the local further education college. It
was hard work as her own schooling had been badly affected by being a young carer
but she had much help from staff at school. She received an Achievements Award at a
ceremony at the town hall and is now studying for an NVQ3 in childcare. The school
is supporting her ambition to become a nursery nurse.
Individuals’ development should be linked to needs analysis through

Performance Management (PM) and career development as well as
self-evaluation and school improvement
Schools that made successful journeys to improvement had integrated systems so
that staff development linked naturally with performance management (PM) and
self-evaluation for all adults. One school leader said:
You can’t separate them can you? It’s all about raising attainment through the
quality of teaching and learning. How do you make sure your staff are ‘up to it’? You
do this through appropriate training. You identify what your priorities are and
where you need to put the training because you’ve done the self-evaluation and put
it in your SEF.
In some schools performance management contributed strongly to keeping a school

improvement project on track because individuals’ targets were closely related to the
overall goal. Gaining people’s ‘buy-in’ was vital to improvement (only individuals can
learn and change) and they wanted to feel listened to, valued and have their needs
met. The TDA has argued that school staff are too rarely engaged in a systematic
analysis of their needs, and that both they and their schools too rarely assess the type
of staff development that is likely to be most effective in meeting identified needs
(TDA 2007). Collating everyone’s needs was important to identify areas of
commonality and get the whole picture. One primary school headteacher used a
free online audit service which enabled him to see the big picture of staff areas
for development. He found common areas of need around information and
communication technology and so set up training sessions in using Microsoft Word

and PowerPoint at three different levels. In teaching French, he found that only one
teaching assistant and two teachers felt confident so he used them to train and
support others.
All case study schools had PM systems for teachers, although some invested more
time and attention in it than others. For instance, one school said that each PM
review was planned well and took at least an hour. Not all schools had established
systems for the PM of support staff. However, it was working well in this secondary
school:
The performance management of the 70 support staff is led by the headteacher’s
personal assistant who is so passionate about raising the status of support staff that
she has become leader of the local support staff training hub. She ensures that
induction and PM reviews are rigorous (not just a paper exercise) through training
reviewers. She encourages people to do formal qualifications such as NVQ2 and 3
so that there is recognition that they’ve moved forward. Even though the school
does not have any more HLTA posts, four people are applying for HLTA status
because it seems exciting and a way to raise their status. One of the four had
previously been a very negative person, which the school thinks shows that PM and
staff development have made a difference.
Some schools were using PM well to develop individuals’ careers. A woman who
began working in a primary school office had become the bursar and a member of the
senior leadership team. The school supported her in doing the NCSL certificate and
diploma in school business management. She is now undertaking an MBA in this
field.
A few schools used the National Association of Professional Teaching Assistants
(NAPTA) Professional Development Review, which is a computer-based self-
assessment tool that highlights teaching assistants’ strengths and any areas that
they feel would benefit from development. A nursery nurse in a special school found
it very useful: ‘It made me look at what I’d done and where I should go next.’
The goal, and the reasons for it, must be clear and ultimately should make a
difference to pupils
It was clear from our research that hearts and minds had to be won if all students/
and staff alike were to work towards their own and collective goals leading to school
/
improvement. Time and money were precious resources and so, as one school leader
said, ‘staff need to see the point of any training’.
The goals for staff development related directly or indirectly to pupils. As a
learning support assistant said, ‘If anything I can learn can benefit the children, I’ll
do it’. Another teaching assistant (TA) in a special school said, ‘When you see
individual children develop like walk when they’ve been wheelchair-bound it’s
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amazing’. This focus on what staff development was for was fundamental, especially
to the success of school-wide initiatives. One primary school gave its pupils an online
questionnaire to see how they felt about the school. The lowest satisfaction response
was to the question ‘Do other children behave well?’. Only 45% answered positively,
which came as a surprise. As a result, the staff allocated one training day to staff
development on managing behaviour.
School leaders thought carefully about how to launch and implement new ways to
improve the school. Some chose well-known speakers to inspire staff on training
days, others went for the headteacher’s frank explaining of the need for change and
one chose ‘ordinary’ respected teachers to lead an initiative to achieve a bottom-up
rather than top-down feel. Maintaining momentum was difficult. One deputy of a
school in special measures said that reiterating key messages about what needed to be
better was vital: ‘We just keep repeating the sales talk to chivvy or the bottom line is
JFDI just flipping do it!’. Another member of staff said, ‘It’s important for school
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leaders to walk the talk; doing what everyone is expected to do is strong persuasion’.
However, another school’s staff development leader set a poor example by spending
much of the budget on himself and had a reputation for leaving external courses and
events halfway through.
One primary school in a very deprived area where over a quarter of pupils had
refugee status devoted one of its training days to having staff personalities analysed.
This might seem a little superfluous but the headteacher decided on this as a strategy
for school improvement because ‘relationships between people who are very stressed
are so important’. It started with everyone reading the headteacher’s 20-page profile.
‘They saw me in a different way and understood why I do things and how to handle
me.’ The results helped people pinpoint their learning preferences so that they are in
a better position to select learning experiences that suit them.
Giving people some element of choice in staff development was seen as important
by some schools, with one headteacher saying that ‘staff need to feel they can
influence what is provided and take responsibility for it having an impact it’s not
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something that’s ‘‘done to you’’’. For instance, all the teachers in a small primary
were given three half-days to enhance their professional development in any way they
chose, such as working with other staff in school, visiting colleagues in other schools,
courses or self-directed learning. If they wanted to go out for a whole day, they could
choose to use their planning, preparation and assessment (PPA) time and/or
negotiate with the head to cover them. All staff had to complete an evaluation sheet
focusing on the impact of how they had spent the time.
The quickest, most effective and best value for money forms of staff
development should be chosen based on what will suit individuals
The range of ways in which people in the schools were developing was impressive.
Many had a very broad menu perhaps more than is typical which could be
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categorised into four overlapping groups, as below.

. Individual thinking; reading books, periodicals and the educational press; self-
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study; watching programmes including those on Teachers TV; keeping a learning

log or reflective diary.
. Within school talking to other staff (peers and those with expertise); coaching/
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mentoring; training days; staff/team meetings; being observed; discussing a lesson;

observing someone (a teacher, an assistant, a football coach, a learning mentor,
anyone) teach; collaborative planning; team teaching; listening to pupils’ views;
observing some learners; seeing the world through the eyes of a pupil; action
research groups; trying things out and doing things differently; taking on a new
role; training others.
. Cross-school networks formal and informal networks; visiting other schools, similar
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to or different from yours; reading and talking to others on the Times Educational
Supplement online staffroom; working with people, such as ASTs, from other
schools; networks of local schools or ones set up for a specific project; developing
people from other schools.
. Other external expertise for example one-day events, courses leading to a
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qualification or status (foundation degrees, MAs, NVQs); blended learning

programmes that involve some external expertise and school-based activity
(NCSL programmes such as NPQH, LftM); London Gifted and Talented
networks; conferences; working with or seeking advice from consultants, local
authorities, universities, government agencies or subject associations.
One primary school used free online audits to gauge how teachers and support staff
felt about different types of development. It was said to be quick and easy for people
to do and the data were analysed simply, as can be seen in Figure 2. The findings
from the audits were used to provide more of the types of development which people
felt most useful and thus provided good value for money.
Staff development that involves discussing, coaching, mentoring, observing

and developing others is highly effective
Staff development that involved discussing, coaching, mentoring, observing and
training others was said to be highly effective. The commitment and professionalism
Teachers (n = 19) Support staff (n = 18)
Most useful Lesson observations 1:1 coaching
School-based training School-based training
1:1 coaching Lesson observations
External INSET External INSET
Least useful Reading and web research Reading and web research
Figure 2. Which kind of development is most useful?

of staff who led in-house staff development sessions seemed to be greatly valued in all
schools. Indeed, staff who planned and presented training enjoyed a means of
development in its own right. In many schools, there was a culture of developing each
other and benefiting from doing so. In one training school with large numbers of new
and beginning teachers (GTP, PGCE and NQTs) the coaching culture was so strong
that hardly anyone mentioned it: it had become implicit in all they did. It used its
eight ASTs to develop individuals whose teaching needs to be better through a six-
week programme of support which included planning, modelling, observation, team
teaching and discussion. For instance, a drama teacher requested support with a Year
8 class so an AST worked with her to raise their self-esteem and improve group
dynamics. Because the support was developmental and not punitive, even successful
experienced teachers requested support to help them make their teaching even better
and pupils more independent, interested and engaged.
There was a great deal of lesson observation happening in all the case study
schools. Where it made most difference, it was a platform for discussing specific
learning and teaching. People learned a great deal from seeing different strategies
used in practice. One teacher said the discussions about her lessons boosted her so
that there was a snowball effect: recognition and success bred even greater success.
Three of the nine case study schools used their staff to train people in other
organisations. For instance, eight teachers from a secondary school ran a bespoke
programme of middle leader development in a local special school. It was felt that
they met the special school teachers’ needs in a more effective way than a national
programme such as the NCSL’s Leading from the middle. The secondary school was
also involved in contributing staff to lead some of the 60 sessions offered as part of
the borough-wide training day for all schools because of its potential to develop
individuals. A tight supportive structure was given to help them, such as input,
followed by workshop activities, and then discussion and action planning.
A very successful primary school in challenging circumstances marketed itself as a
training provider for aspects in which it felt it had something special to share. The
income earned paid for treats for pupils and staff but the main benefit came from the
rationale that ‘training others helps you be a better teacher and leader’ (headteacher).
In contrast, one school bought two days of staff training from an outside provider
when there were highly experienced people working in the school who could have
done this as well. It was very expensive, in both money and time. Had the school
used its own expertise, needs may have been met in a more bespoke fashion at a
greatly reduced cost.
Time needs to be made for staff development

Workload was a widespread concern in all the case study schools and some staff felt
that they were suffering from initiative fatigue. One school tackled this by training
staff to use computers and programmes more efficiently, in order to improve their
work/life balance. The headteacher said, ‘If you’re trained, you will do things more
quickly and with less stress’. The 10% time for planning, preparation and assessment
(PPA) which became statutory in September 2005, although beneficial, seems to
have had a detrimental effect on time for staff development. Headteachers were more
reluctant to let people out of the classroom because of the increased disruption to
pupil learning and behaviour. Some secondary schools in particular either restricted
or placed an embargo on staff development that required time out of lessons.
Restrictions included rules such as no more than two teachers being out of school for
a day for staff development. Local authority advisers reported a drop in bookings for
courses because of this, seeing schools as more likely to ask for sessions to be run in
their own buildings as twilights or INSET days.
It was interesting to see how school leaders were ‘boxing clever’ to make best use
of time for staff development and thinking creatively about activities that did not
disrupt pupil learning or add to other adults’ workload. Several schools in the
project remodelled their workforce, distributing leadership and responsibilities
across more people. This gave more opportunity for career progression and on-the-
job development. For instance, a new post of lead teaching assistant was formed in
a primary school and this had a powerful effect on the person’s development and
self-esteem:
I’ve been given more responsibility which I like / I look after supply teachers when
they come to the school and cover classes and take a low achieving maths group.
In another primary school an additional teacher with a high level of experience and
skills was based in each two-class year group. She or he planned with the two class-
assigned teachers, covering their PPA and professional development time, and
supported their practice by modelling, team teaching, etc.
Schools involved with initial teacher education and nursery nurse courses found
that having trainees on placements was valuable development for the people they
worked with as well as freeing up time for more staff development. Portfolio systems
helped people use time for staff development well. In one comprehensive which had
training school status, portfolios were working well because people got into good
habits during their training; all staff (including support staff) were expected to keep
them, bring them to meetings and use them.
Schools were creative in finding time for staff development. Often this came about
by saving time on meetings for administrative purposes. For instance, a primary
school cut its meetings to a minimum by making more use of the online diary, which
all staff had access to and which was on the staffroom’s large plasma screen. A
secondary school had a series of staff development sessions between 8:30 and 10:00
a.m. every fortnight. All staff were free to attend as students arrived at 10:00 a.m.,
instead of 9:00 a.m. In the hour that teaching was lost, learning was not because
students had to complete e-learning tasks prepared by each department. Students
without a computer at home completed the tasks in the school’s computer suite
either from 9:0010:00 a.m. or after school. Staff feedback was very positive. They
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felt supported in their development; they found it beneficial because it was not a one-
off session but continuous; they thought that mornings were a better time for
learning than twilights.
A special school ran staff development sessions for 45 minutes on Thursday
mornings before pupils arrived. This training was mandatory for all staff and it
included outside presenters. The tight time limit meant that much was covered and
time was used well in that people were receptive to learning because they were fresh.
A few staff felt that they would have preferred to use that time for the classroom (‘I
want to be getting on with my work’), did not concentrate as they were thinking of
the day ahead, and resented the one-size-fits-all mandatory aspect. Most staff
appreciated that all learning was relevant to some degree, even if the training was
about a disability which no one in their class had.
One secondary school’s senior leadership team of 11 people had moved from
weekly meeting after school to having ‘thinking dinners’ and occasional residentials
from Friday after school to Saturday lunchtime, because they achieved more. They
left school promptly, went home to change, and convened at a venue with meeting
room and meal. They ensured that there were ‘substantial issues on the agenda rather
than trivia’.
It was interesting to see how schools used the five INSET days. Most schools held
them on the first or last days of a term or half-term. However, the timing was not
always conducive to learning as people were either tired if it was held at the end of a
term, or they wanted to spend time on preparation if it was arranged for the start of a
term. It also meant that outside trainers were hard to book and expensive. A
networked learning community of six primaries held a joint training day on a date a /
Wednesday when they could get a large high-quality venue and inspirational
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speakers at low prices. In one local authority all the local secondary schools shared an
INSET day, organising 60 workshops across nine school sites. As well as being able
to choose activities that were more personalised, it proved to be very good
development for workshop leaders.
By and large, it was felt that whole-school training days were the least effective
form of staff development so some schools replaced them with half-days, twilight and
weekend sessions. A secondary school used to have 10 half-days rather than five
whole days of training but it affected pupil attendance so their new model was to start
the school day at 8.15 a.m. and end at 2.30 p.m. and have:
. one whole-school INSET day;
. 12 after-school sessions of one and half hours (2.304.00 p.m.); and
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. one INSET day with staff from all the local secondary schools, involving 60
workshops across nine school sites so that individuals could choose sessions that
met their needs.
Another school found it effective to put two INSET days together either side of a
half-term holiday for intensive learning. A TA said, ‘It was great being able to
immerse oneself in it’.
Staff development should be monitored and its impact needs to be evaluated

Life in all the schools in our project was very busy so monitoring that staff
development had happened was very important. One deputy said, ‘Like with kids,
you’re chivvying them along using a lot of carrot and occasionally some stick’. A few
schools made use of computer systems to help the monitoring process.
In line with other research and inspection studies into impact and evaluation (e.g.
Guskey 2002; Goodall et al. 2005; Ofsted 2006), few schools had efficient and
effective ways of measuring impact. There were lots of comments such as ‘we just
know that things are better’ but the impact of staff development and learning was
rarely evaluated against the intended impact or any unplanned gains. That is not to
say that staff development had no impact far from it. But impact was seen in a range
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of ways, which related to people’s understanding of what staff development was. For
instance, there were numerous examples of staff development which had stimulated
people to think about what they were doing and improved their commitment to
working with children and colleagues. One teacher said of a conference workshop on
behaviour:
I wrote hardly anything but I got loads out of it. The mix of people was stimulating:
primary, secondary, special. It’s so nice to hear about other schools and realise that
everyone has similar problems.
In another school a TA attended a course where she was treated like a profoundly
disabled child in a wheelchair. It was a powerful experience which enhanced her
to help them.

understanding of how much disabled children were missing and her commitment
/
One headteacher felt strongly about the deluge of fliers advertising over-priced

courses (costing £200 £400 a day): ‘They want money up front but there seems to be
/
little monitoring of quality.’ A staff development leader in another school felt the
need for real-world pragmatism, saying: ‘Sometimes I’m pretty sure that some CPD
that an individual requests will be a waste of money but I agree to it to keep them
happy, which is an important consideration.’
Learning and development should be shared, acknowledged and celebrated

for improvement to be sustained
For sustainability and impact, schools found it important to disseminate and log
information and resources. As the headteacher of a small school said:
Staff need to take responsibility for other people’s development / organising a staff
meeting, ensuring subject knowledge is disseminated, feeding back effectively after
a lesson observation / to have an impact on teaching and learning.
But finding time and systems to do so was difficult. Many schools had a regular slot
in staff meetings for sharing information from courses attended but this was not
always seen to be a good use of time. Some of the case study schools were trying ‘to
work smarter rather than harder’ in relation to staff development. One school
expected staff to write blogs about their development on a section of the website.
These were very effective in helping staff reflect on their learning and discuss it
online, as well as in person. Where dissemination was successful:
. people knew who to ask for advice;
. there was greater awareness of resources;
. staff saw themselves as experts; and
. the status of staff development was raised and adult learning becomes infectious.
Recognition and celebration of learning were also important. For instance, support
staff were delighted with the certificates they received as a result of undergoing
training, with many keeping immaculate portfolios. One TA said:
My own education was poor: I got suspended and expelled and missed three
months’ schooling. I only got two Grade C GCSEs. But I look at my peers and I’m
proud of my achievements and a lot of that’s down to working at this school.
Achieving HLTA status has really raised my status.
Staff bulletins often mentioned individuals’ achievements. In one secondary school,

37 teachers were awarded Chartered London Teacher status through their submis-
sions against 12 standards and professional reflection (DfES 2007). Two schools
acknowledged and celebrated teachers’ learning through the GTC(E) Teacher
Learning Academy (TLA). Teachers worked on projects individually and collabora-
tively, and were assessed within the school by someone who had been trained by the
GTC.
Many schools found it hard to sustain the improvement made as a result of staff
development because of staff turnover and needing to move on to address other
priorities. One primary with a high turnover of staff addressed this issue by having a
rolling programme of induction to the school where new individuals were brought up
to speed on developments that established staff had developed. Other schools tried to
hold on to their staff. The headteacher of a secondary school with an ageing senior
leadership team could see the need for leadership and management succession
planning. The school had some very strong middle leaders so some associate
assistant headship posts were created in order to retain them. They were not to be
paid on the leadership scale but given a £2000 honorarium and offered a place on the
NCSL’s Leadership Pathways programme.
Conclusion
The above 10 factors appeared to be crucial in the successful journey from
identifying priorities for improvement via self-evaluation to their actual realisation.
Examples of school improvement initiatives are documented in the full research
report (Bubb and Earley 2008). The research has attempted to show ways in which
schools can improve and assist staff to become better at what they do but also,
importantly, how they can become more effective in evaluating the impact of their
interventions on student outcomes; in other words to become better at ascertaining
whether real improvements have occurred in the quality of teaching and learning
provided by the school. The research also reminds us that the factors influencing
school improvement are multiple and often highly complex (Harris 2002) and that
schools should move towards a more personalised approach to staff development and
learning. In the same way that there is talk of personalising learning for pupils there
must be the equivalent notion for the school workforce.
Notes on contributors
Sara Bubb is a senior lecturer at the Institute of Education, University of London as
well as leading the national advanced skills teacher network and writing for the
Times Educational Supplement.
Peter Earley is a professor of educational leadership and management at the

London Centre for Leadership in Learning at the Institute of Education,
University of London.
References
Bolam, R., and D. Weindling. 2006. Synthesis of research and evaluation projects concerned with
capacity-building through teachers professional development. London: GTC.
Bubb, S., and P. Earley. 2007. Leading and managing continuing professional development, 2nd ed.
London: Sage Publications.
Bubb, S., and P. Earley. 2008. From self-evaluation to school improvement: the importance of
effective staff development. http://www.cfbt.com/evidenceforeducation/pdf/Self-evaluation
Report_v4(W).pdf
Department for Education and Skills. 2007. Chartered London Teacher Status. London: DfES.
Goodall, J., C. Day, A. Harris, G. Lindsay, and D. Muijs. 2005. Evaluating the impact of professional
development. Research report. Nottingham: DfES.
Guskey, T. 2002. Does it make a difference? Evaluating professional development. Educational
Leadership March: 45/51.
Harris, A. 2002. School improvement: What’s in it for schools?. London: RoutledgeFalmer.
Hustler, D., O. McNamara, J. Jarvis, M. Londra, A. Campbell, and J. Howson. 2003. Teachers’
perceptions of continuing professional development. Nottingham: DfES.
Office for Standards in Education (Ofsted). 2006. The logical chain: CPD in effective schools.
London: Ofsted.
Training and Development Agency for Schools (TDA). 2007. CPD guidance. London: TDA. http://
www.tda.gov.uk/teachers/continuingprofessionaldevelopment/cpd_guidance.aspx

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School Leadership and Management,

Vol. 29, No. 1, February 2009, pp. 2337

Leading staff development for school

Keywords: self-evaluation; staff development; performance management; INSET; CPD;

*Corresponding author. Email: [email protected]

The journey from self-evaluation to school improvement was tracked in 38 schools

Staff development to school improvement key factors

To ensure that the staff development journey leads from self-evaluation to

1. The leadership and management of staff development needs to be effective

2. People need a clear shared understanding of staff development

3. The school needs to develop a learning-centred culture

4. Individuals’ development should be linked to needs analysis through

7. Staff development that involves discussing, coaching, mentoring, observing

8. Time needs to be made for staff development

9. Staff development should be monitored and its impact needs to be evaluated

Figure 1. Ten factors for success.

The leadership and management of staff development need to be effective

People need a clear shared understanding of staff development

Effective and focused Continuing Professional Learning and Development has a

The school needs to develop a learning-centred culture

Individuals’ development should be linked to needs analysis through

In some schools performance management contributed strongly to keeping a school

communication technology and so set up training sessions in using Microsoft Word

categorised into four overlapping groups, as below.

study; watching programmes including those on Teachers TV; keeping a learning

mentoring; training days; staff/team meetings; being observed; discussing a lesson;

qualification or status (foundation degrees, MAs, NVQs); blended learning

Staff development that involves discussing, coaching, mentoring, observing

Teachers (n = 19) Support staff (n = 18)

Most useful Lesson observations 1:1 coaching

School-based training School-based training

1:1 coaching Lesson observations

External INSET External INSET

Figure 2. Which kind of development is most useful?

Time needs to be made for staff development

Staff development should be monitored and its impact needs to be evaluated

Learning and development should be shared, acknowledged and celebrated

Staff bulletins often mentioned individuals’ achievements. In one secondary school,

Peter Earley is a professor of educational leadership and management at the

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