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Search Engine Marketing

Search engine marketing is a form of internet marketing that seeks to increase the visibility of websites in search engine result pages. This is done through paid placement, contextual advertising, and paid inclusion. There are two main implementations of SEM: search engine optimization, which improves organic search rankings; and pay per click advertising, where advertisers bid on keywords and pay only when users click on their ads. The goal of SEM is to drive more traffic and leads to websites by ensuring they can be found through search engines, as over 85% of internet traffic is referred from search engines.

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Taha Ahmed
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172 views19 pages

Search Engine Marketing

Search engine marketing is a form of internet marketing that seeks to increase the visibility of websites in search engine result pages. This is done through paid placement, contextual advertising, and paid inclusion. There are two main implementations of SEM: search engine optimization, which improves organic search rankings; and pay per click advertising, where advertisers bid on keywords and pay only when users click on their ads. The goal of SEM is to drive more traffic and leads to websites by ensuring they can be found through search engines, as over 85% of internet traffic is referred from search engines.

Uploaded by

Taha Ahmed
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SEARCH ENGINE MARKETING

SEARCH ENGINE
 A web search engine is designed to search for
information on the World Wide Web
 The search results are generally presented in a list of

results and are often called hits


 The information may consist of web pages, images,

information and other types of files


 Unlike web directories, which are maintained by

human editors, search engines operate algorithmically


 or are a mixture of algorithmic and human input.
MOST POPULAR SEARCH ENGINE
SEARCH ENGINE MARKETING
• Search Engine Marketing, (SEM), is a form
of Internet marketing that seeks to promote websites by
increasing their visibility in search engine result pages
(SERPs)

• Through:
 Paid Placement , Contextual Advertising and
Paid Inclusion

• SEM is utilizing various means of "marketing" a


person's website in order for it to become more relevant
in regard to search engine searches and their rankings. 
SEM IMPLEMENTATION

1)SEARCH ENGINE
OPTIMIZATION

2)PAY PER CLICK


SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is the process of
improving the visibility of a website or a web
page in search engines via the "natural" or un-paid
("organic" or "algorithmic") search results.
•  SEO may target different kinds of search, including 
image search, local search, video search, news search
and industry-specific vertical search engines. This
gives a website web presence.
PAY PER CLICK
• Pay Per Click is an on advertising payment model in
which payment is based solely on qualifying click
through.

• Pay Per Click (PPC) Models:

 Flatrate
 Bid based
 Bid on relevant keyword
 Advertising engine displays text Ads on their result

page or network of website


 You pay only when people click
 PPC Ads appear as sponsored listings
 Companies bid on price they are willing to pay “PER

CLICK”
 Typically have very good tracking tools and stats
 Ability to control text Ads.
 GOOGLE Adwords and overture are leaders in PPC.
WHY SEARCH ENGINE MARKETING?

IF YOUR BUSINESS
CANT BE FOUND
ON INTERNET,
YOU BASICALLY
DOES NOT EXIST
 85% of all traffic is on the internet is referred from
search engine
 90% of all user don’t llok past the first 30 results
 Many websites are not even indexed most are poorly

optimized and get very little traffic from search


engine
 It is cost effective
 Clear and measurable ROI
 Operate under the assumption

more Traffic+Good Conv.Rate=moresales/leads


Why is this so?
Google to yahoo and Bing: You know what is
cooler then million dollars?

Bing: No, What, you?

Google: Nahhh!!! 100 million dollars :D


WHAT IS ALGORITHM?
 TOP SECRET ! only selected employee of the actual
search engine know for certain
• Constantly changing ,tweaking , updating is done to
the algorithm
• Websites and documents being searched are also
constantly changing
• Varies by search engine-some give more weight to on
page factor, some to link priority
Google Adwords
• You create your ads
You create ads and choose keywords, which are words or
phrases related to your business. 
• Your ads appear on Google
When people search on Google using one of your
keywords, your ad may appear next to the search results.
Now you're advertising to an audience that's already
interested in you.
• You attract customers
People can simply click on your ad to make a purchase or
learn more about you.
GOOGLE SAYS: “DON’T BE EVIL”
THANK YOU!

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