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Ogilvy

David Ogilvy is known as the "Father of Advertising" for introducing concepts like direct marketing and brand imaging. He believed advertising should use simple language to persuade people. Ogilvy emphasized research, professional discipline, creative ideas, and making the product the focus. He saw direct marketing as a "secret weapon" and was responsible for the "Direct Marketing Revolution".

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Sagar Nair
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236 views7 pages

Ogilvy

David Ogilvy is known as the "Father of Advertising" for introducing concepts like direct marketing and brand imaging. He believed advertising should use simple language to persuade people. Ogilvy emphasized research, professional discipline, creative ideas, and making the product the focus. He saw direct marketing as a "secret weapon" and was responsible for the "Direct Marketing Revolution".

Uploaded by

Sagar Nair
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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DAVID OGILVY

T H E F AT H E R O F AD V E R T I S I N G .

´I don·t know the rules of grammar. If


you are trying to persuade people to
do something, or buy something, it
seems to me you should use their
languageµ

By,
Swapnil Mishra (2010H149206P)
Ankit Surolia (2010H14920P)
Sagar V Nair (2010H149207P)
Surajit Das (2010H149209P)
Amitesh Tiwari(2010H14920P)
DAVID OGILVY [CONTD..]

( |ome important quotes:


( He understood the 1. ´At 60 miles an hour the
importance of Direct loudest noise in this Rolls-
Marketing and called it his Royce comes from electric
clock.µ
secret weapon. 2. ´You give up things when
( He is responsible for the you buy the Mercedes-
Benz 230S.Things like
þDirect Marketing Revolutionµ. rattle·s, rust, and shabby
( He introduced the Voncept of workmanship.µ
3. ´When you·re only No. 2
Brand Imaging. you try harder. Or else.µ
Add for Avis Group.
4. ´Come to where the flavor
is, come to Marlboro
countryµ
DIRECT MARKETING

( Direct marketing is a form of advertising that


reaches its audience without using traditional
formal channels of advertising, such as TV,
newspapers or radio. Businesses communicate
straight to the consumer with advertising techniques
such as fliers, e-mails, catalogue distribution,
promotional letters, and brochures.
( The Two main characteristic's that determine Direct
Marketing is:
( Message is sent directly to the consumer.
( There is a specific call to an action.
OGILVY·S PRINCIPLES ON ADVERTISING

( Five Basic Principles: ( Supporting Quote·s


1. Research ( I prefer the discipline of
2. Professional Discipline knowledge to the
3. Creative Brilliance anarchy of ignorance.
4. Results for the clients ( He emphasizes on ´Big
Idea·sµ.
5. Make the Product the
Hero. ( It·s useless to be
creative, original
thinker if you cant sell
what you create.
STEPS TO SUCCESSFUL ADVERTISING

( Do all the research to ( Decide how to position


know every minute the product.
details about the ( Decide the Brand Image.
product.
( Invent Big Idea·s.
( Find out what kind of
advertising strategy the
competitor is using.
( Research Among the
Consumers about the
product.
REFERENCES

( The Book ´Ogilvy On Advertisingµ.


( rebsites:
( Wikipedia.
( www.newworldencyclopedia.org
( www.unc.edu
THANK YOU

Direct Marketing Brand Image

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