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MK0017 - Marketing Assignments Feb 11

This document contains two assignments for an e-Marketing course. The first assignment contains 6 questions related to defining e-marketing, discussing e-business models and examples, explaining how to monitor and evaluate e-marketing activities, outlining e-marketing initiatives for a firm, describing how e-marketing is done, and discussing whether it is necessary to track customer behavior in e-markets. The second assignment contains 6 additional questions about search engine optimization, identifying e-marketing service facilitators, requirements for a successful e-CRM strategy, explaining positioning and differentiation strategies for e-markets, helping with a report on handling cyber crimes, and outlining major challenges in e-marketing. Students are asked to answer all questions in detail receiving

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Arvind K
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123 views2 pages

MK0017 - Marketing Assignments Feb 11

This document contains two assignments for an e-Marketing course. The first assignment contains 6 questions related to defining e-marketing, discussing e-business models and examples, explaining how to monitor and evaluate e-marketing activities, outlining e-marketing initiatives for a firm, describing how e-marketing is done, and discussing whether it is necessary to track customer behavior in e-markets. The second assignment contains 6 additional questions about search engine optimization, identifying e-marketing service facilitators, requirements for a successful e-CRM strategy, explaining positioning and differentiation strategies for e-markets, helping with a report on handling cyber crimes, and outlining major challenges in e-marketing. Students are asked to answer all questions in detail receiving

Uploaded by

Arvind K
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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February 2011

Master of BusinessAdministration – MBASemester 4


MK0017 –E-Marketing - 4Credits

Assignment Set–1
60 Marks
Note: Eachquestioncarries10Marks.Answerallthequestions.
Q.1 What doyoumeanbye-marketing?Discuss its featuresandscope [10marks]

For SMU Assignment @ 600 Rs Per Semester


Email : [email protected]
Ph : 09873669404

Q.2 Discussthevariouse-businessmodelswith examples.[10marks]

Q.3. Explainthemonitoringandevaluationofe-marketingactivities.[10 marks]

Q.4 Youare amarketingmanagerinABCfirm.Youhave takensome initiativesin e-


marketingthatwillhelpyour firmtocompete in globalmarkets.Howwill yougo
about it? [10marks]

Q.5 In whichways or formse-marketingaredone? Explain briefly.[10marks]

Q.6.As an e-marketer,doyouthink itisnecessaryto track customer behaviour and


responses inthee-markets?Give suitablereasonsand examples.[10 marks]
February 2011

Master of BusinessAdministration-MBA Semester 4

MK0017–E-Marketing - 4Credits

Assignment Set–2
60 Marks

Note: Eachquestioncarries10Marks.Answerallthequestions.

Q.1Give a detailnote on searchengineoptimisation. [10marks]

Q.2 Identifytheservicefacilitators ine-marketing.Howwilltheyhelp in e-marketing


of services andto resolve problemsencountered if any?[10marks]

Q.3 a.For asuccessfule-CRM,whatbuildingblocks arerequired?[5marks]


b. Isit beneficialifCRM shiftstowardse-CRM? Whyor whynot? [5marks]

Q.4. Explainthepositioninganddifferentiation strategiesmeantfore-markets.[10


marks]

Q.5 Amba Ltd.isa smallcompanythat helps ITcompaniesto resolve issues


concerned with cyber crimes.Ayoungmarketingstudent wantstoprepare a
reportonhowthecompanyhandlesdifferenttypes ofcyber crimes.But before
that,shewants tomakea note ofcyber crimes, itsnatureandlaws pertainingto
it.Youare requestedtohelpher.[10 marks]

Q.6 Whatarethemajor challengesine-marketing?[10marks]

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