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Brand Positionong of

This document discusses the positioning of brands in India's telecom sector. It divides the telecom sector into fixed service providers, cellular service providers, and internet service providers. The cellular segment is further divided into GSM and CDMA. The document notes that India has the third largest telecom market in Asia and the eighth largest in the world. It aims to compare the brand positioning of major telecom players in Delhi/NCR by surveying customers about their perceptions.

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Rajat Goyal
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56 views8 pages

Brand Positionong of

This document discusses the positioning of brands in India's telecom sector. It divides the telecom sector into fixed service providers, cellular service providers, and internet service providers. The cellular segment is further divided into GSM and CDMA. The document notes that India has the third largest telecom market in Asia and the eighth largest in the world. It aims to compare the brand positioning of major telecom players in Delhi/NCR by surveying customers about their perceptions.

Uploaded by

Rajat Goyal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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BRAND

POSITIONING OF
TELECOM SECTOR
Sonal Maheshwari
A1802009259
Section : E
MBA (I.B)
BACKGROUND
 Telecommunication sector in India can be divided into
three major segments
 Fixed Service Provider (FSPs)
 Cellular Service Providers
 Internet Service Providers

• Further Division of cellular service providers


 Global System for Mobile Communication (GSM)
 Code Division Mobile Access (CDMA)
CONTINUED….
 India is the third largest telecom market in Asia after
China, Japan and South Korea .
 The Indian telecom network is the eighth largest in the
world and the second largest among emerging economies .
 The urban tele density of India has been rising consistently
since last five years. In 2008 the urban tele density   was
60%, which increased to 85% in march 2009.
 The Indian telecom market has size of over US $ 8 billion
is expected to increase three fold by 2012.
SCOPE
To compare the brand positioning of major
telecom players having presence in Delhi/
NCR.
OBJECTIVES
 To find what customers think about various telecom
operators on various parameters.
 To find an attribute where each operator is leading .
 To find the brand positioning of major telecom players .
 To find the brand image of major telecom players.
RESEARCH METHODOLOGY
 Research instrument :Questionnaire
 Sample size : 120 respondents
 Sampling technique to be used : convenience sampling.
 Data collection : primary data collected from mobile phone
users of Delhi/NCR.
Initial Findings
 Telecom services are growing at an approximate rate of
around 5% per year in terms of revenue and 10%in terms
of subscriber base in last 5 years since 2005.
 Telecom sector accounts for 1% of India`s GDP. Likely to
double in 2-3 years.
 In case of fixed service provider the state operators (BSNL
& MTNL) account for almost 90%of revenues from basic
services.
 The GSM sector is dominated by Airtel ,Vodafone –Hutch
and Idea Cellular.
 The CDMA sector is dominated by Reliance and Tata
Indicom.
.

THANK YOU

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