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Adidas IMC Final Presentation

Adidas is a major manufacturer of sports apparel and equipment founded in Germany in 1924. It has evolved into a large multinational enterprise through its marketing strategy focused on brand image. The Adidas logo symbolizes achievement through challenges. The company's mission is to be the best sports brand worldwide, and its vision includes leading the sports industry and developing sports and markets. Adidas promotes its brand and products through advertising, sponsorships, sales promotions, and direct marketing.

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Bilawal Shabbir
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4K views14 pages

Adidas IMC Final Presentation

Adidas is a major manufacturer of sports apparel and equipment founded in Germany in 1924. It has evolved into a large multinational enterprise through its marketing strategy focused on brand image. The Adidas logo symbolizes achievement through challenges. The company's mission is to be the best sports brand worldwide, and its vision includes leading the sports industry and developing sports and markets. Adidas promotes its brand and products through advertising, sponsorships, sales promotions, and direct marketing.

Uploaded by

Bilawal Shabbir
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Integrated Marketing Communication

Presented To :
Sir . Sharjeel Khawaja

Presented By :
Waqas Sattar 1205
Bilawal Shabbir 1210
Ch. Awais Zahid 1211
Arham Javed 1215
u 
á  Clothing and consumer goods manufacture.
a   1924(registered in 1949)
a   
 Adolf Dassler
    Herzogenaurach,Germany
  Worldwide.
  Stamminger (CEO, Adidas brand) ,
Igor Landau (Chairman of the supervisory board)
  Footwear, sportswear, sports equipments, toiletries.
  10.38 billion(2009)
 á á   508 million(2009)
 aá 245 million(2009)
  39600(2009)
á www.adidas-group.com
Company Introduction

-Adidas Inc. is a marketer of sports apparel and athletic shoes.


The German manufacturer ,through its marketing strategy which
rests on a favorable brand image, has evolved into a large
multinational enterprise.

Adidas Logo

-The shape of 3 stripes on the Adidas Logo represents mountain,


pointing out towards the challenges that are seen ahead and goals
that can be achieved.
MISSION AND VISION OF ADIDAS
1. MISSION :--To be the best sports brand of the world.

VISION :--
1. Lead in all areas of sports industry.

2. Develop market and sports.

3. Be perceived as a leader.
Products
And Other sports accessories
Promotional Mix

Adidas slogan:
³ Impossible is Nothing ´

Advertising commonly through the mass media.

Through the use of the internet.


Through TV. Websites, Vehicles.

Sponsorship of different games


Tools which adidas using
D Advertising

D Sales Promotion

D Direct Marketing

Advantages

D i  
 


D 

D i   




Tools which are not used by adidas

D Interactive Marketing

D Public Relations

D Personal Selling

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