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    Internship Report

    Uploaded by

    Bilal Asim
    The internship report summarizes the learning from the first three days of a media planning internship. It discusses concepts of strategic and tactical media planning covered with the internship supervisors. It also details the fixed point charts, rate cards, and client proposals studied to understand media planning. Additionally, the report outlines creating a mock media plan for advertising on news channels and observing the creation of plans for other clients.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    Internship Report

    Uploaded by

    Bilal Asim
    71 views1 page
    The internship report summarizes the learning from the first three days of a media planning internship. It discusses concepts of strategic and tactical media planning covered with the internship supervisors. It also details the fixed point charts, rate cards, and client proposals studied to understand media planning. Additionally, the report outlines creating a mock media plan for advertising on news channels and observing the creation of plans for other clients.

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    The internship report summarizes the learning from the first three days of a media planning internship. It discusses concepts of strategic and tactical media planning covered with the internship supervisors. It also details the fixed point charts, rate cards, and client proposals studied to understand media planning. Additionally, the report outlines creating a mock media plan for advertising on news channels and observing the creation of plans for other clients.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    71 views1 page

    Internship Report

    Uploaded by

    Bilal Asim
    The internship report summarizes the learning from the first three days of a media planning internship. It discusses concepts of strategic and tactical media planning covered with the internship supervisors. It also details the fixed point charts, rate cards, and client proposals studied to understand media planning. Additionally, the report outlines creating a mock media plan for advertising on news channels and observing the creation of plans for other clients.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 1

    Internship Report

    Learning Objective

    To become familiar with concepts and process of media planning in 7 working days.

    Purpose of Report

    This report includes what I have learnt in first three days of my internship.

    Learning in first 3 days

    1. I discussed various concepts of media planning with Mr.Ibrar and Mr.Abid which
    includes strategic and tactical media planning.

    2. I thoroughly studied (not memorize) Fixed Point Charts (FPC) and Rate Cards of all
    popular Pakistani entertainment and news channels.

    3. I studied various proposals send by different cable operators of Pakistan to Time &
    Space Media (Pvt) Ltd.

    4. I studied various special proposals send by Time & Space Media (Pvt) Ltd to their
    clients.

    5. I learnt the process used by Media Logic to rank news and entertainment programs in
    Pakistan.

    6. I create mock media plans for PDMA (Wattan Cards).It includes comprehensive plan
    to advertise Wattan Cards on 9 major News Channels for 10 days with a budget of 15
    million Pak Rupees.

    7. I observed Mr.Ibrar and Mr.Abid making media plans for different clients which
    includes media plans for Pak Turk International School and 7 herbal cream.

    Report Compiled by: Bilal Asim

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