Scribd
Upload
15K views12 pages

Different Types of Sampling Designs

There are two main types of sampling designs: probability sampling and non-probability sampling. Probability sampling uses random selection so that every item has an equal chance of being selected, allowing for estimates of sampling error. Non-probability sampling involves deliberate selection by the researcher and does not allow for sampling error estimates. Examples given include quota sampling, which leaves selection to interviewers' discretion, and purposively selecting towns in a state believed to be representative.

Uploaded by

shincepeterms
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
15K views12 pages

Different Types of Sampling Designs

There are two main types of sampling designs: probability sampling and non-probability sampling. Probability sampling uses random selection so that every item has an equal chance of being selected, allowing for estimates of sampling error. Non-probability sampling involves deliberate selection by the researcher and does not allow for sampling error estimates. Examples given include quota sampling, which leaves selection to interviewers' discretion, and purposively selecting towns in a state believed to be representative.

Uploaded by

shincepeterms
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

DIFFERENT

TYPES OF
SAMPLING
DESIGNS

SHINCE PETER
MS
DIFFERENT TYPES OF SAMPLE
DESIGNS

 There are different type of sample designs based on two


factors:
 The representation basis .
 Element selection technique.
 ‘On the representation basis, the sample may be probability
sampling or it may be non-probability sampling.’
 ‘On the element selection basis the sample may be
restricted or unrestricted.’
 Sample designing are basically of two types.

 Non probability sampling.

 Probability sampling.
NON-PROBABILITY SAMPLING

Non probability sampling is that sampling procedure


which does not afford any basis for estimating the
probability that each item in the population has of being
included in the sample.

Non probability sampling is also known by different


names such as deliberate sampling, purposive sampling
and judgment sampling.
 In this type of sampling, items for the sample are
selected deliberately by the researcher; his choice
concerning the items remains supreme.
 Under non-probability sampling the organizer of the
inquiry purposively choose the particular units of the
universe for constituting a sample on the basis of that the
small mass they so select out of a huge one will be
typical or representative of the whole.
 Non probability sampling design is rarely adopted in
large enquiries of importance

 In small enquiries and researches by individuals this


design is adopted because of the relative advantage of
time and money.
 Sampling error in this type of sampling cannot be
estimated and the element of bias, great or small is
always there.

 EXAMPLE: If economic conditions of people living in a


state are to be studied, a few towns and villages may be
selected for intensive study on the principle that they can
be representative of the entire state.
CITING THE EXAMPLE OF QUOTA SAMPLING

 In quota sampling the interviewers are simply given


quotas to be filled from the different strata with some
restrictions on how they are to be filled.
 Here the actual selection of the items for the sample is
left to the interviewer’s discretion.
 Convenient and relatively inexpensive.
 But the samples so selected may not possess the
characteristics of random samples.
 They are essentially judgment samples.
 PROBABILITY SAMPLING
Probability sampling is also known as ‘random sampling’
or ‘chance sampling'.
 Under this sampling design, every item of the universe
has an equal chance of inclusion in the sample.
 It is a lottery method in which individual units are picked
up from the whole not deliberately but by some
mechanical process.
Citing the example of Random sampling
 It ensures the law of statistical regularity which states
that if on an average the sample chosen is a random one,
the sample will have the same composition and
characteristics as the universe.
 Therefore random sampling is considered as the best
technique of selecting a representative sampling
 Once an item is selected for the sample, it cannot appear
in the sample again.
 The implications of random sampling are
 It gives each element in the population an equal
probability of getting into the sample:and all chices are
independent of one another.
 It gives each possible sample combination an equal
probability of being choosen.
THANK YOU

You might also like