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Bulk Breaking

The document defines retail and retailing, and discusses the key functions of retailers. It explains that retailers buy goods in bulk from producers, break the goods into smaller quantities through bulk breaking, and sort and assort the goods to meet the needs of different target markets through accumulation, sorting, and assorting. Retailers provide important services like storage, credit, personal services, and risk bearing to consumers by regrouping goods received in bulk form.

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Saleeth Muhammed Saleeth
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3K views11 pages

Bulk Breaking

The document defines retail and retailing, and discusses the key functions of retailers. It explains that retailers buy goods in bulk from producers, break the goods into smaller quantities through bulk breaking, and sort and assort the goods to meet the needs of different target markets through accumulation, sorting, and assorting. Retailers provide important services like storage, credit, personal services, and risk bearing to consumers by regrouping goods received in bulk form.

Uploaded by

Saleeth Muhammed Saleeth
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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RETAIL MARKETING

1
Definitions
• Retail is derived from the French word retailer
means break bulk or (‘to cut a
piece off’)

• Retailer is the person who sells goods in small


quantities.
• Retailing
 All activities involved in selling goods or services
directly to final consumers for their personal,
nonbusiness use.

14 - 2
FUNCTIONS OF RETAILER

• Buying and assembling of goods


• Storage of goods
• Credit facility
• Personal services
• Risk bearing
• Display of goods
• Supply of information

3
Regrouping Activities
Bulk-
Bulk-
Accumulating
Accumulating Breaking
Breaking

Sorting
Sorting Assorting
Assorting

11-5
ACCUMULATION
• combining products from
several different producers.
“… make it more
convenient for companies
to buy and handle…”

5
BULK BREAKING
• The practice of buying in bulk and then
selling in small quantities to many customers

• Enabling customers to buy in their desired quantities


• Smaller lot size
• = higher service output level
• = higher price per unit
• Accumulating

6
SORTING
• Separating products into grades and
qualities desired by different target
markets.
• Taking heterogeneus commodities and
sorting them into homogenous
categories
• Eg. Food products, small onions, large
onions
7
ASSORTING
• Some stores cannot take the full range of a
company’s product line - they do not have the
shelf space or floor space - so they carefully
select the brands of several mfgs to sell.

• “… putting together a variety of products to


give a target market what it wants…”

• ie. In this video store, mostly Asian films

8
The Accumulating
Process
Presented By
Muhammed Saleeth
S4 MBA AIIM

10
Good Luck
11

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