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Advert Analysis

This advert analyses a magazine advert for mascara. The summary focuses on highlighting the key visual elements of the advert including the model, mascara product, and techniques used to draw attention to the product like fading edges and brightness effects. It also notes that the plain colors and lack of distracting elements keeps attention on the model and mascara product.

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AmyKilby
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© Attribution Non-Commercial (BY-NC)
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88 views

Advert Analysis

This advert analyses a magazine advert for mascara. The summary focuses on highlighting the key visual elements of the advert including the model, mascara product, and techniques used to draw attention to the product like fading edges and brightness effects. It also notes that the plain colors and lack of distracting elements keeps attention on the model and mascara product.

Uploaded by

AmyKilby
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Advert Analysis!

Logo
Brand Name

Tagline
Dark background
to make model
and product stand
Picture Of out
Model
This product
suggests that
the mascara will Product covering model
make your
eyelashes so it stands out
lusciously long
and nice like the
models are
I like this article because its
really nice and the model is
pretty, also her eyelashes look
Photoshop- Fading really nice, well they are
round edges to add a supposed to because there
softness to the photo advertising mascara! It’s a bit
plain but that’s good and puts
emphasis on the product.
Model holding
product
Product

This product might Quite dull colors


suggest that its so to make sure that
overpowering (in a good the attention
way) and is greater than stays on the
all the other perfumes. product

This tagline makes


Product Name people think that
the product is new
and improved

I like this magazine because its quite


Brand Name plain, and there’s not anything that
draws attention away from the model.
But the perfume stands out the most
Brightness effect to because its oversized. I also like that the
make the product and perfume bottle is oversized because it
makes it look greater than it is, and
model look brighter and makes it look overpowering.
bolder.
They used the color
White writing to include
The type of product website, phone number
purple because
and address. that color is the
colour of Dairy Milk

Bright They used a picture


of a bunny because
colours they had another
version of these
that used a rabbit

Animated
picture

Product

This product suggests


I like this advert because its not plain. If that if you eat these you
they used just the product it would be will be glamorous and
too plain and no one would take notice
elegant.
of it.

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