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Cell Name Original Value Final Value

This document contains reports from a Microsoft Excel optimization model. The model optimized sales revenue by adjusting advertising spending amounts. With an investment of $500,000 accepted, the optimal solution allocated $13,828 to advertising slow cookers, achieving total sales revenue of $2,956,171. The total spending of $1,500,000 was within the constraint.

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Fati Ahmadi
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36 views24 pages

Cell Name Original Value Final Value

This document contains reports from a Microsoft Excel optimization model. The model optimized sales revenue by adjusting advertising spending amounts. With an investment of $500,000 accepted, the optimal solution allocated $13,828 to advertising slow cookers, achieving total sales revenue of $2,956,171. The total spending of $1,500,000 was within the constraint.

Uploaded by

Fati Ahmadi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Microsoft Excel 12.

0 Answer Report
Worksheet: [Assignment.xlsx]No investment accepted
Report Created: 24/02/2011 22:13:16

Target Cell (Max)


Cell Name Original Value Final Value
$F$27 Total Sales Revenue Total Per Item 1963984.375 1963984.375

Adjustable Cells
Cell Name Original Value Final Value
$H$10 <= Amount Spent 0 0
$H$11 <= Amount Spent 0 0
$H$12 <= Amount Spent 6015.625 6015.625
$H$13 <= Amount Spent 0 0

Constraints
Cell Name Cell Value Formula Status
$C$4 Food Processor Demand after adverts 62,031 $C$4>=$B$4 Not Binding
$C$5 Toastie Machine Demand after adverts 50,078 $C$5>=$B$5 Not Binding
$C$6 Slow Cooker Demand after adverts 37,031 $C$6>=$B$6 Not Binding
$H$14 Total Spent on Adverts Amount Spent 6015.625 $H$14<=$J$14 Not Binding
$B$29 Total Spent Total Cost of Production 1000000 $B$29<=$D$29 Binding
$D$30 Amount Leftover Slow Cooker 0 $D$30>=$D$32 Binding
$H$10 <= Amount Spent 0 $H$10<=$J$10 Not Binding
$H$10 <= Amount Spent 0 $H$10>=$F$10 Binding
$H$11 <= Amount Spent 0 $H$11<=$J$11 Not Binding
$H$11 <= Amount Spent 0 $H$11>=$F$11 Binding
$H$12 <= Amount Spent 6015.625 $H$12<=$J$12 Not Binding
$H$12 <= Amount Spent 6015.625 $H$12>=$F$12 Not Binding
$H$13 <= Amount Spent 0 $H$13<=$J$13 Not Binding
$H$13 <= Amount Spent 0 $H$13>=$F$13 Binding
Slack
12,031
30,078
12,031
113984.375
0
0
30000
0
30000
0
23984.375
6015.625
30000
0
Microsoft Excel 12.0 Sensitivity Report
Worksheet: [Assignment.xlsx]No investment accepted
Report Created: 24/02/2011 22:13:16

Adjustable Cells
Final Reduced Objective Allowable
Cell Name Value Cost Coefficient Increase
$H$10 <= Amount Spent 0 -1.0312651284 121.99999765 1.0312651284
$H$11 <= Amount Spent 0 -1.2343438357 96.000009216 1.2343438357
$H$12 <= Amount Spent 6015.625 0 127 1E+030
$H$13 <= Amount Spent 0 -7.1250144174 103.999977 7.1250144174

Constraints
Final Shadow Constraint Allowable
Cell Name Value Price R.H. Side Increase
$C$4 Food Processor Demand after adverts 62,031 0 50000 12031.25
$C$5 Toastie Machine Demand after adverts 50,078 0 20000 30078.125
$C$6 Slow Cooker Demand after adverts 37,031 0 25000 12031.25
$H$14 Total Spent on Adverts Amount Spent 6015.625 0 120000 1E+030
$B$29 Total Spent Total Cost of Production 1000000 0 1000000 1E+030
$D$30 Amount Leftover Slow Cooker 0 -2 0 385000
Allowable
Decrease
1E+030
1E+030
1.0645316349
1E+030

Allowable
Decrease
1E+030
1E+030
1E+030
113984.375
0
0
Microsoft Excel 12.0 Limits Report
Worksheet: [Assignment.xlsx]Limits Report 1
Report Created: 24/02/2011 22:13:16

Target
Cell Name Value
$F$27 Total Sales Revenue Total Per Item 1963984.375

Adjustable Lower Target Upper


Cell Name Value Limit Result Limit
$H$10 <= Amount Spent 0 0 1963984.375 0
$H$11 <= Amount Spent 0 0 1963984.375 0
$H$12 <= Amount Spent 6015.625 0 1200000 #N/A
$H$13 <= Amount Spent 0 0 1963984.375 0
Target
Result
1963984.375
1963984.375
#N/A
1963984.375
Product Type Minimum Demand
Food Processor 50,000
Toastie Machine 20,000
Slow Cooker 25,000

Advert Type Food Processor


General 3
Food Processor 5
Toastie Machine 2
Slow Cooker 1
Demand Increase 12031.25

Production Cost Per Unit


Product
Food Processor 5
Toastie Machine 7
Slow Cooker 9

Total Cost of Production

Total Spent 1000000


Parbold Products
Demand after adverts
62,031
50,078
37,031

Toastie Machine Slow Cooker


4 2
2 1
5 2
2 4
30078.125 12031.25

Total Cost Sales Revenue Per Unit


Product
310156.25 10
350546.875 15
333281.25 16
0
993984.374999999 Total Sales Revenue

Total Available 1,000,000


Amount Leftover 0

Breakeven 0
Min Spend Amount Spent
0 <= 0
0 <= 0
0 <= 6015.625
0 <= 0
Total Spent on Adverts 6015.625

Total Per Item Profit

620312.5
751171.875
592500

1963984.375
Max Spend
<= 30,000
<= 30,000
<= 30,000
<= 30,000
<= 120,000

963984.375

Target Cell
Changing Cells
Constraints
Microsoft Excel 12.0 Answer Report
Worksheet: [Assignment.xlsx]Investment of 500,000 accepted
Report Created: 24/02/2011 22:36:52

Target Cell (Max)


Cell Name Original Value Final Value
$F$26 Total Sales Revenue Total Per Item 1200000 2956171.91936

Adjustable Cells
Cell Name Original Value Final Value
$H$10 <= Amount Spent 0 0
$H$11 <= Amount Spent 0 0
$H$12 <= Amount Spent 0 13828.1253493
$H$13 <= Amount Spent 0 0

Constraints
Cell Name Cell Value Formula Status
$H$14 Total Spent on Adverts Amount Spent 13828.1253493 $H$14<=$J$14 Not Binding
$B$28 Total Spent Total Cost of Production 1500000.02236 $B$28<=$D$30 Not Binding
$H$10 <= Amount Spent 0 $H$10<=$J$10 Not Binding
$H$11 <= Amount Spent 0 $H$11<=$J$11 Not Binding
$H$12 <= Amount Spent 13828.1253493 $H$12<=$J$12 Not Binding
$H$13 <= Amount Spent 0 $H$13<=$J$13 Not Binding
Slack
106171.87465
0.0223569812
30000
30000
16171.874651
30000
Microsoft Excel 12.0 Sensitivity Report
Worksheet: [Assignment.xlsx]Investment of 500,000 accepted
Report Created: 24/02/2011 22:36:53

Adjustable Cells
Final Reduced Objective
Cell Name Value Cost Coefficient
$H$10 <= Amount Spent 0 -1.0312346262 121.99999765
$H$11 <= Amount Spent 0 -1.2343379865 96.000009216
$H$12 <= Amount Spent 13828.125349 0 126.99998915
$H$13 <= Amount Spent 0 -7.1249844495 104.00000028

Constraints
Final Shadow Constraint
Cell Name Value Price R.H. Side
$H$14 Total Spent on Adverts Amount Spent 13828.125349 0 120000
$B$28 Total Spent Total Cost of Production 1500000.0224 1.9843748806 1500000
Allowable Allowable
Increase Decrease
1.0312346262 1E+030
1.2343379865 1E+030
1E+030 1.0645003218
7.1249844495 1E+030

Allowable Allowable
Increase Decrease
1E+030 106171.87465
1034999.9515 885000
Microsoft Excel 12.0 Limits Report
Worksheet: [Assignment.xlsx]Limits Report 2
Report Created: 24/02/2011 22:36:53

Target
Cell Name Value
$F$26 Total Sales Revenue Total Per Item 2956171.9194

Adjustable Lower Target Upper


Cell Name Value Limit Result Limit
$H$10 <= Amount Spent 0 #N/A #N/A #N/A
$H$11 <= Amount Spent 0 #N/A #N/A #N/A
$H$12 <= Amount Spent 13828.125349 0 1200000 13828.125349
$H$13 <= Amount Spent 0 #N/A #N/A #N/A
Target
Result
#N/A
#N/A
2956171.9194
#N/A
Parbold Products Parbold Products

Product Type Minimum Demand Demand after adverts


Food Processor 50,000 77,656
Toastie Machine 20,000 89,141
Slow Cooker 25,000 52,656

Advert Type Food Processor Toastie Machine Slow Cooker


General 3 4 2
Food Processor 5 2 1
Toastie Machine 2 5 2
Slow Cooker 1 2 4
Demand Increase 27656.25 69140.625 27656.25

Production Cost Per Unit Total Cost


Product
Food Processor 5 388281.25
Toastie Machine 7 623984.375
Slow Cooker 9 473906.25
Total Cost of Production 1486171.875

Total Spent 1500000 Total Available 1,000,000


Investment 500,000
New Total 1,500,000
Amount Leftover 0
Parbold Products Parbold Products Parbold Products

Min Spend Amount Spent


0 <= 0 <=
0 <= 0 <=
0 <= 13828.125 <=
0 <= 0 <=
Total Spent on Adverts 13828.125 <=

Sales Revenue Per Unit Total Per Item Profit 1456171.875


Product Need to Return 250,000
10 776562.5 Final Profit 1,206,172
15 1337109.375
16 842500
Total Sales Revenue 2956171.875

Target Cell
Changing Cells
Constraints
Max Spend
30,000
30,000
30,000
30,000
120,000
Microsoft Excel 12.0 Answer Report
Worksheet: [Assignment.xlsx]Part B, Introduce Fixed Cost
Report Created: 28/02/2011 23:45:23

Target Cell (Max)


Cell Name Original Value Final Value
$F$35 Total Sales Revenue Total Per Item 1200000 1958460.65994114

Adjustable Cells
Cell Name Original Value Final Value
$H$18 <= Amount Spent 0 1507.87407542971
$H$19 <= Amount Spent 0 0
$H$20 <= Amount Spent 0 4523.62222628912
$H$21 <= Amount Spent 0 0
$B$43 Binary Variables General 0 1
$C$43 Binary Variables Food Processor 0 0
$D$43 Binary Variables Toastie Machine 0 1
$E$43 Binary Variables Slow Cooker 0 0

Constraints
Cell Name Cell Value Formula
$B$37 Total Spent Total Cost of Production 1000000.01516 $B$37<=$D$37
$H$20 <= Amount Spent 4523.62222629 $H$20<=$D$43*$J$20
$H$22 Total Spent on Adverts Amount Spent 6031.49630172 $H$22<=$J$22
$C$12 Food Processor Demand after adverts 63,571 $C$12>=$B$12
$C$13 Toastie Machine Demand after adverts 48,650 $C$13>=$B$13
$C$14 Slow Cooker Demand after adverts 37,063 $C$14>=$B$14
$F$18 General Min Spend 1507.87407543 $F$18<=$H$22
$H$21 <= Amount Spent 0 $H$21<=$E$43*$J$21
$H$19 <= Amount Spent 0 $H$19<=$J$19*$C$43
$F$18 General Min Spend 1507.87407543 $F$18<=$J$18
$H$18 <= Amount Spent 1507.87407543 $H$18<=$B$43*$J$18
$H$18 <= Amount Spent 1507.87407543 $H$18>=$F$18
$B$43 Binary Variables General 1 $B$43=binary
$C$43 Binary Variables Food Processor 0 $C$43=binary
$D$43 Binary Variables Toastie Machine 1 $D$43=binary
$E$43 Binary Variables Slow Cooker 0 $E$43=binary
$H$19 <= Amount Spent 0 $H$19<=$J$19
$H$20 <= Amount Spent 4523.62222629 $H$20<=$J$20
$H$21 <= Amount Spent 0 $H$21<=$J$21
Status Slack
Not Binding 0.0151591458
Not Binding 25476.377774
Not Binding 113968.5037
Not Binding 13,571
Not Binding 28,650
Not Binding 12,063
Not Binding 4523.6222263
Binding 0
Binding 0
Not Binding 28492.125925
Not Binding 28492.125925
Binding 0
Binding 0
Binding 0
Binding 0
Binding 0
Not Binding 30000
Not Binding 25476.377774
Not Binding 30000
Advert Type Fixed Cost
General 1000 25% of all advert spend
Food Processor 1000
Toastie Machine 1000
Slow Cooker 1000

MAX 10X + 15Y + 16 Z

Parbold Products
Product Type Minimum Demand Demand after adverts
Food Processor 50,000 63,571
Toastie Machine 20,000 48,650
Slow Cooker 25,000 37,063

Advert Type Food Processor Toastie Machine


General 3 4
Food Processor 5 2
Toastie Machine 2 5
Slow Cooker 1 2
Demand Increase 13570.8666788674 28649.6074331644

Production Cost Per Unit Total Cost


Product
Food Processor 5 317854.333394337
Toastie Machine 7 340547.252032151
Slow Cooker 9 333566.933430939
0
Total Cost of Production 991968.518857427

Total Spent 1000000.01515915 Total Available


Amount Leftover

General Food Processor


Binary Variables 1 0
Linking Constraints 30000 0
Slow Cooker Min Spend
2 1507.87407543 <=
1 0 <=
2 0 <=
4 0 <=
12062.9926034377 Total Spent on Adverts
Total Spent on Adverts with FC

Sales Revenue Per Unit Total Per Item


Product
10 635708.666789
15 729744.111497
16 593007.881655

Total Sales Revenue 1958460.65994

1,000,000
0

Toastie Machine Slow Cooker


1 0
30000 0
Amount Spent Max Spend Fixed Cost
1507.87407543 <= 30,000 1,000
0 <= 30,000 1,000
4523.622226289 <= 30,000 1,000
0 <= 30,000 1,000
6031.496301719 <= 120,000
8031.496301719

Profit 958460.6

Target Cell
Changing Cells
Constraints

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