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Strengths Weaknesses Opportunities Threats - Swot Analysis: FALL, 2009

The document discusses SWOT analysis at different levels for organizations. It describes SWOT as identifying an organization's strengths and weaknesses in dealing with opportunities and threats from changes in the macro environment or business landscape. Strengths and weaknesses can be structural based on current strategic position or implementation-based on ability to execute strategies. Opportunities and threats come from potential new markets, competition changes, or PESTEL factors. The same factor could be a strength in one market but a weakness in another.

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Pradip Kumar
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71 views9 pages

Strengths Weaknesses Opportunities Threats - Swot Analysis: FALL, 2009

The document discusses SWOT analysis at different levels for organizations. It describes SWOT as identifying an organization's strengths and weaknesses in dealing with opportunities and threats from changes in the macro environment or business landscape. Strengths and weaknesses can be structural based on current strategic position or implementation-based on ability to execute strategies. Opportunities and threats come from potential new markets, competition changes, or PESTEL factors. The same factor could be a strength in one market but a weakness in another.

Uploaded by

Pradip Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS
-SWOT ANALYSIS

FALL, 2009
SWOT
 It summarises the key issues from the
business environment and the strategic
capability of an organisation that are most
likely to impact on strategy formulation.
 Aim: Identify the extent to which current
strengths and weaknesses are capable of
dealing with changes taking place in the
macro or business environment.
 Output: Choice of markets, competitive
strategies
SWOT AT DIFFERENT LEVELS
 AT THE MACRO LEVEL (CONSIDERING ALL
MARKETS THAT THE COMPANY IS SERVING
OR WILLING TO SERVE)
 AT THE MARKET LEVEL (SPECIFIC TO AN
INDUSTRY)
 AT THE SUB-MARKET LEVEL (EG. HOUSING
SECTOR IN CHINA)
TWO TYPES OF STRENGTHS
AND WEAKNESS:
 STRUCTURAL (ABOUT CURRENT
STRATEGIC POSITION)(FOUND BY
EXTERNAL ANALYSIS)
 IMPLEMENTATIONAL (ABOUT
COMPANY’S ABILITY TO IMPLEMENT
ITS CHOSEN STRATEGIES)(FOUND BY
INTERNAL ANALYSIS)
STRENGTHS AND WEAKNESSES

SNC-LAVALIN, CANADA:
 Engineering and construction firm and a

world leader in ownership and


management of infrastructures, offices
in 30 countries
 Strengths: FINANCIAL CAPABILITY,

INTERNATIONAL NETWORK,
EXPERIENCE, COMPANY CULTURE
STRENGTHS AND WEAKNESSES

LAFARGE, FRANCE:
 Building Materials (cement, concrete,

gypsum, roofing etc.), operates in 75


countries
 Strengths: RESEARCH AND DEVELOPMENT,

JOINT VENTURE PARTNERS, BRAND IMAGE,


DECENTRALISED ORGANISATIONAL
STRUCTURE (BY MEANS OF AUTONOMOUS
DIVISIONS
ABOUT STRENGTHS AND
WEAKNESSES
1. STRENGTH FACTORS MAY AS WELL BE
WEAKNESS FACTORS:
 YOUNG STAFF ….. UNEXPERIENCED STAFF

 VOLUME PLAYER ….. NOT INNOVATIVE

2. WHETHER A FACTOR IS A STRENGTH


FACTOR OR A WEAKNESS FACTOR DEPENDS
ON THE MARKET/ENVIRONMENT
 EXPERIENCE IN ONE MARKET ….. LACK OF

EXPERIENCE IN THE OTHER


ABOUT OPPORTUNITIES
AND THREATS
 FOR A SWOT ANALYSIS IN A MARKET :
OPPORTUNITIES CAN BE NEW SUB-MARKETS,
FAVOURABLE CHANGE IN THE COMPETITIVE
ENV. ETC. (SAME IS TRUE FOR THREATS,
SHRINKAGE IN DEMAND, NEW COMPETITORS
ETC.) + PESTEL FACTORS
 A SINGLE FACTOR MAY BE AN OPPORTUNITY
FOR ONE MARKET WHEREAS IT MAY BE A
THREAT FOR THE OTHER (EG. INCREASE IN
DEMAND FOR SUMMER HOUSES ….. DEMAND
FOR HOTEL SERVICES)
OPPORTUNITIES MAY BE NEW MARKETS/SUB-MARKETS
(SCENARIOS ABOUT FUTURE)

 UNDERGROUND CITIES
 CONSTRUCTION IN SPACE
 SUBMARINE CITIES
 INTEGRATED SERVICES (FINANCE-DESIGN-
CONSTRUCTION-REP./REHAB.)
 DISPOSABLE BUILDINGS
 ROBOTS USED DURING CONSTRUCTION
 ADAPTABLE DESIGN (CHANGEABLE ENVIRONMENT)

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